Billboard Advertising in Great Falls, MT

Billboard advertising in Great Falls, MT starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,250 per 4-week period ($1,000–$1,500). Static bulletin billboards (large format, 14'×48') average $2,250 per 4 weeks ($1,000–$3,500). A $5,000 minimum spend applies, which may be spread over multiple displays and periods. Premium locations — including high-traffic positions on US Route 2 at the I-15 interchange and along 10th Avenue South near Montana ExpoPark — may be priced above these ranges depending on availability.

Billboard advertising in Great Falls, MT has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $7 CPM ($5–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $40 CPM ($18–$62). Digital poster billboards average $11 CPM ($9–$12). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 374 billboard faces in the Great Falls DMA.

A static bulletin in Great Falls delivers an average of 56,097 impressions (age 18+) over a 4-week campaign period. A static poster delivers an average of 183,372 impressions over the same period. Commuters and travelers on US Route 2 and Interstate 15 through the Great Falls DMA typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available in this market. Across all 374 billboard faces in the Great Falls DMA, the market delivers approximately 37,237,592 total impressions per 4-week period.

The highest-density billboard corridors in the Great Falls DMA are US Route 2 (98 faces), Interstate 15 (29 faces), US Route 87 (12 faces), US Route 89 (6 faces), and Montana Highway 232 (5 faces). US Route 2 is the single most billboard-dense corridor in the DMA — running east-west across Cascade County and carrying the highest daily traffic of any road in the market, including long-haul traffic on the old Hi-Line route between Havre and Shelby. Interstate 15 is the primary north-south corridor through Great Falls — the main gateway for Helena-bound commuters to the south and Canadian-border freight to the north, anchored by the critical US-2/I-15 interchange in downtown Great Falls. US Route 87 reaches the agricultural northeast DMA — serving Chouteau and Judith Basin county residents, oil and gas workers heading to the Bakken edge, and rural communities on the high plains east of Great Falls. US Route 89 is the Rocky Mountain Front and Glacier gateway corridor — connecting Great Falls to Choteau, Pondera County, and the seasonal tourist flow into Glacier National Park from the south. Montana Highway 232 (10th Ave South) provides urban reach through the Great Falls city core — serving the Benefis Health System campus, Montana ExpoPark, the retail strip, and Malmstrom AFB access traffic on the highest-density in-city surface street.

The Great Falls DMA contains 374 billboard faces tracked by Blue Line Media across Cascade, Chouteau, Judith Basin, Lewis and Clark, Meagher, Pondera, and Teton counties in Montana. Of these, 1 are digital (LED) and 373 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 11 counties in the DMA, with the highest concentrations in Cascade County, which contains the US Route 2 and Interstate 15 corridors through the Great Falls urban core and the US-2/I-15 interchange, and in the surrounding agricultural counties of Chouteau, Teton, and Pondera, which are served by US Routes 87 and 89 radiating out from Great Falls into the high plains and Rocky Mountain Front.

Great Falls billboard inventory includes static bulletins (large format, 14'×48'), static posters (medium format), and digital posters. Of the 374 faces in the Great Falls DMA, 1 are digital (LED) and 373 are static (printed/mesh). 16% of inventory is in urban and urban business locations, 15% suburban, and 69% rural, offering flexible targeting across Great Falls audience densities.

June through August is the peak billboard season in the Great Falls DMA, driven by summer tourism traffic on US Route 89 heading toward Glacier National Park, Montana ExpoPark events including the Montana State Fair in late July and early August, and increased regional retail and restaurant activity on 10th Avenue South as Great Falls serves as the primary service hub for central Montana. Spring (April–May) is a secondary active window — agricultural suppliers, equipment dealers, and ag-service businesses concentrate their outdoor advertising before planting season when farmer traffic on US-87 and US-89 peaks. Winter (November–February) offers the best availability and lowest static rates — a good negotiating window for spring campaigns using static formats on US Route 2 or I-15. Key local events driving billboard demand include the Montana State Fair (late July/August), the Montana Traditional Powwow (July), and Malmstrom AFB events that draw regional military and contractor traffic. Plan 4–6 weeks ahead for static formats and 3 business days for digital.

Billboard advertising in Great Falls follows a straightforward process:

1. Get a quote — contact Blue Line Media to check availability and receive pricing for your target corridors and dates.
2. Choose your billboard — select specific locations from available inventory across the Great Falls DMA based on your target audience and budget.
3. Provide creative or use our free design service — submit print-ready artwork or let our team design your ad at no additional cost.
4. Go live — your campaign launches on the agreed start date and runs for the contracted period.

Billboard sizes in Great Falls follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory by specific sub-markets within the Great Falls DMA. Key targetable areas include: the Great Falls urban core (US Route 2 and Interstate 15 through downtown, 10th Avenue South, and the Benefis Health System and Montana ExpoPark corridors, reaching the greatest concentration of daily commuters, retail shoppers, and military-affiliated residents near Malmstrom AFB); the Hi-Line and US Route 2 corridor (the east-west stretch from the I-15 interchange through Black Eagle and eastward, carrying both local Great Falls traffic and long-haul freight between Havre and Shelby); the Rocky Mountain Front and US Route 89 corridor (serving Choteau, Teton County, and the seasonal Glacier National Park gateway traffic on the primary south-entry route to Glacier); the northeast and US Route 87 corridor (Chouteau, Judith Basin, and the agricultural communities east and northeast of Great Falls, reaching farm and ranch operators, oil and gas workers, and rural Cascade County residents); and the south and Lewis and Clark County corridor (Interstate 15 southbound toward Helena and East Helena, serving commuters, Helena-bound travelers, and the growing bedroom communities between the two cities).

Among the most-viewed billboard corridors in the Great Falls DMA are US Route 2, the dominant east-west Hi-Line corridor (98 faces), Interstate 15, the north-south gateway through Great Falls (29 faces), US Route 87, the northeast agricultural corridor (12 faces), US Route 89, the Rocky Mountain Front and Glacier gateway (6 faces), and Montana Highway 232 (10th Avenue South), the primary city surface corridor (5 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.