Billboard Advertising in Duluth, MN

Billboard advertising in Duluth, MN starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $4,000 per 4 weeks ($3,000–$5,000). Digital bulletin billboards (LED, large format) average $4,500 per 4 weeks ($3,500–$5,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including US-2 bridge approach positions and Canal Park/downtown Duluth corridor placements — may be priced above these ranges depending on availability.

Billboard advertising in Duluth, MN has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $7 CPM ($5–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $25 CPM ($18–$31). Digital bulletin billboards average $119 CPM ($92–$145). Digital poster billboards average $12 CPM ($10–$13). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 763 billboard faces in the Duluth DMA.

A static bulletin in Duluth delivers an average of 163,724 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 37,860 impressions over the same period. Commuters on major corridors like US-2, US-53, and MN-33 (Miller Trunk Highway) typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 763 billboard faces in the Duluth DMA, the market delivers approximately 118,832,588 total impressions per 4-week period.

The highest-density billboard corridors in the Duluth DMA are US-2 (4 faces), US-53 (4 faces), US-61 (4 faces), US-169 (4 faces), and MN-33 (3 faces). US-2 is the primary east-west highway connecting Duluth and Superior, WI, carrying commuter, port, and commercial traffic across the twin ports with the highest billboard volume in the DMA. US-53 runs north-south through the heart of Duluth and into the Iron Range, serving daily commuters, industrial audiences, and retail traffic in St. Louis County. US-61 (the North Shore Scenic Drive) hugs the Lake Superior shoreline from Duluth toward Two Harbors and beyond, capturing summer tourism traffic and a concentrated seasonal audience. US-169 reaches northeast into the Iron Range, connecting Duluth to the mining and outdoor recreation communities of northeastern Minnesota. MN-33 (Miller Trunk Highway) is the primary retail corridor in west Duluth, serving suburban shoppers and commuters along a dense commercial strip. Additional coverage on MN-23 (Central Entrance), MN-194 (Harlan Boulevard), MN-210, London Road, Superior Street, and local surface streets throughout Duluth and Superior, WI.

The Duluth DMA contains 763 billboard faces tracked by Blue Line Media across St. Louis County, MN, Douglas County, WI, Carlton County, MN, and surrounding counties in northeastern Minnesota and northwestern Wisconsin. Of these, 12 are digital (LED) and 751 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in St. Louis County, which contains Duluth and the Iron Range cities, and Douglas County, WI, which contains Superior and the Wisconsin side of the twin ports.

Duluth, MN billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 763 faces in the Duluth DMA, 12 are digital (LED) and 751 are static (printed/mesh). 44% of inventory is in urban and urban business locations, 0% suburban, and 56% rural, offering flexible targeting across Duluth, MN audience densities.

Demand for billboard advertising in Duluth, MN peaks in summer (June through August), when Lake Superior tourism, Canal Park visitors, and North Shore Scenic Drive traffic drive the highest audiences in the DMA. Grandma's Marathon in June brings tens of thousands of participants and spectators along the US-61 corridor and London Road — one of the most concentrated audience events of the year. Fall (September through October) is strong for leaf-peeping tourism on US-61 and for hunting season retail traffic across the Iron Range on US-53 and US-169. The off-peak window runs November through March, when winter weather reduces tourism and commuter activity significantly. A lead time of 4–6 weeks is recommended for most campaigns; 6–8 weeks is advisable for summer peak placements on US-61 and US-2 near Canal Park.

Getting started with billboard advertising in Duluth, MN is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Duluth follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Duluth DMA by corridor, zip code, or geographic area, allowing advertisers to target specific communities such as the Canal Park and downtown Duluth entertainment district on US-61 and Superior Street, the Miller Trunk Highway (MN-33) retail corridor serving west Duluth suburban audiences, Superior, WI (Douglas County) on the Wisconsin side of the twin ports via the Blatnik Bridge, the Iron Range communities of northeastern Minnesota along US-53 and US-169, the UMD campus area and Kenwood neighborhood in central Duluth, or the North Shore Scenic Drive (US-61) corridor reaching Two Harbors, Silver Bay, and Lutsen. Campaigns can concentrate on a single area or span multiple zones across the DMA.

Among the most-viewed billboard corridors in the Duluth DMA are US-2, the primary east-west highway connecting Duluth and Superior, WI (4 faces), US-53, the north-south highway through Duluth and the Iron Range (4 faces), US-61, the North Shore Scenic Drive along Lake Superior (4 faces), US-169, reaching into the Iron Range (4 faces), and MN-33, the Miller Trunk Highway retail corridor in west Duluth (3 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.