| Roads |
I-10 (Lafayette) (9 faces) — the primary east–west interstate through the Lafayette metro, connecting Lafayette to Baton Rouge and Lake Charles — the highest-face-count corridor in the DMA, reaching commuters, through-travelers, and the I-10 Acadiana and Gulf Coast corridor audience. US-90 / Evangeline Thruway (East) (6 faces) — the primary east Lafayette and Breaux Bridge commercial corridor along Highway 90 East, connecting downtown Lafayette east toward St. Martin Parish — reaching east Lafayette retail, residential, and Breaux Bridge audiences. I-10 / US-90 Frontage (North) (6 faces) — the primary north Lafayette I-10 and US-90 interchange frontage corridor, anchoring the north Lafayette commercial strip adjacent to major interstate exits — reaching north Lafayette commuters and I-10 interchange retail traffic. Elizabeth Street (New Iberia) (5 faces) — the primary commercial surface artery through downtown New Iberia, running through the Iberia Parish commercial and retail core — reaching New Iberia and Iberia Parish residential, agricultural, and retail audiences. Admiral Doyle Drive (New Iberia) (5 faces) — a key New Iberia commercial boulevard running through the primary retail, QSR, and medical corridor in Iberia Parish — reaching New Iberia commercial and healthcare audiences. Additional coverage on Ambassador Caffery Parkway (south Lafayette retail corridor), Johnston Street / US-167 (north-south Lafayette commercial artery), Kaliste Saloom Road (east Lafayette medical and professional corridor), and Pinhook Road / LA-182 (southwest Lafayette and River Ranch corridor). |
| Attractions and Neighborhoods |
University of Louisiana at Lafayette (Lafayette — the primary Lafayette DMA university and the dominant higher-education employer and economic driver, anchoring the UL Lafayette student, faculty, researcher, and Ragin’ Cajuns athletics billboard market along Johnston Street and the University Avenue and Cajundome Boulevard campus corridor; home of the Ragin’ Cajuns athletic programs and the Cajundome arena and Cajun Field stadium, generating peak billboard demand during Ragin’ Cajuns football, basketball, and athletic event weekends and commencement); Oil Center (Lafayette — the primary Lafayette oil and gas professional and corporate services district, anchoring the Lafayette energy sector, petroleum engineering, and oil field services billboard market along Kaliste Saloom Road and the primary Lafayette Oil Center professional and energy services campus); Downtown Lafayette (Lafayette — the primary Lafayette downtown retail, dining, arts, entertainment, and civic anchor, driving the primary downtown Lafayette professional services, government, and cultural district billboard audience along Jefferson Street, Lee Avenue, and the downtown Lafayette arts and entertainment district); Cajun Country Cultural Tourism (Breaux Bridge / St. Martinville / Opelousas — the primary Acadiana Cajun Country cultural tourism and agritourism destination, anchoring the St. Martin Parish, Iberia Parish, and St. Landry Parish Cajun cultural, crawfish, and music festival billboard market along US-90, US-190, and the primary Acadiana Cajun Country scenic and heritage tourism highway network); New Iberia and Avery Island (New Iberia / Iberia Parish — the primary Iberia Parish DMA sub-market and the dominant Cajun Country petroleum, agricultural, and Tabasco® hot sauce cultural heritage billboard market along Elizabeth Street, Admiral Doyle Drive, and the primary New Iberia and Avery Island commercial and agricultural corridor); Lafayette neighborhoods: Ambassador Caffery, Bendel Gardens, Broadmoor, Downtown Lafayette, Freetown-Port Rico, Girard Park, Grand Pointe, Greenbriar, Holden Heights, Moss Street, Northgate, Oaklawn, River Ranch, Saints Streets, Shadowbrook, South College Park, Sterling Grove, Truman, University Place, Walnut Hill, Whittington Oaks; Surrounding communities: Broussard, Youngsville, Scott, Carencro, Breaux Bridge, New Iberia, Opelousas, Crowley, Abbeville |
