Wisconsin billboards are frequently used by marketers to inform the general public about new products and services. With more digital billboards coming online, the messages can be changed out quickly with no printing or installation costs. Advertisers also like to use Wisconsin billboards to brand messages and remind customers that they should choose them when making purchasing decisions.
|No. of Billboards||280 (estimated)|
|Major Roads||I-41, I-42, I-90, I-94|
|Attractions||Milwaukee Art Museum; Kalahari Resorts; Devil's Lake|
(Average per location per 4 weeks.)
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|Bulletin (Large Billboard)||1,900|
|Digital Bulletin (Large Digital Billboard)||$2,350|
|30 Sheet Poster (Medium Billboard)||$675|
|Digital 30 Sheet Poster (Medium Digital Billboard)||$925|
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