Digital/LED Roadside Billboards Work

Key findings and examples of dynamic digital billboard capabilities.

82%
of people say digital
boards catch their attention.
77%
of consumers who pass by
a digital billboard notice the ad.
1 in 5
people change plans after
seeing a digital ad.

SOURCE: Nielsen On-Location (Digital Billboard Study)

Digital billboard in road traffic

People who see digital billboards respond favorably.

65% “Digital billboards are a good way to learn about new businesses.”

71% “Digital billboards stand out more than online ads.”

61% “Digital billboards are a good way to learn about sales and events.”


DYNAMIC CAPABILITIES

Day Parting / Relevant Content

Reach consumers with real time, relevant messaging by rotating multiple pieces of creative daily based on the time of day. The creative will change automatically at the specified times.

Day parting example creative
User-Generated Content

Let customers talk about a brand or product while your digital display broadcasts comments in real time. Live event photos can be streamed to the digital display.

User-generated content example creative
Countdowns

Digital boards know the current date and time at their location. Boards can count down to a specific day or time, even down to the minute, updating with every rotation.

Countdown example creative
Live Scores

Give consumers real time updates on games as they are happening. With sports data partnerships, brands can add live scores and overlay them onto billboard creative.

Live scores example creative
Traffic

Dynamically change creative based on traffic conditions. Traffic data partnerships allow real-time incident reports and travel times from Point A to Point B.

Traffic-triggered example creative
Trending Items

After analyzing trending items on a brand's website based on consumer interaction, digital boards can display those items in real time. Brands can display image, text, and offer based on a feed.

Trending items example creative
Weather Triggers

Automatically change creative based on weather in real time. Weather data partnerships allow brands to trigger specific creative and display current conditions, local forecast, or temperature.

Weather-triggered example creative
Social Media

Bring social media campaigns to life by pulling content from social profiles with moderation. Display consumers’ social interactions with a brand’s campaign images, text, tweets, check-ins, and more.

Social media example creative
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