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Digital Out of Home Ads (DOOH)
Description
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- DOOH (digital out of home ads) are digital/LED displays placed roadside or in venues - remotely controlled.
- Blue Line Media offers DOOH ads in hundreds of cities nationwide.
- Benefits are quick activation, remote uploads, shorter ad campaign flexibility.
What is digital out of home advertising (DOOH)? The definition of digital out of home advertising (commonly referred to as DOOH) or digital outdoor advertising is LED advertising displays that are placed roadside or in different venues and remotely controlled.
Blue Line Media is a digital out of home advertising (DOOH) company in hundreds of cities across the country.
Digital advertising screens are beneficial because creative can be remotely uploaded and advertising campaigns may be activated quickly without the time or expense of printing or installation.
Another benefit of DOOH is the ability to run shorter ad campaigns -- sometimes as little as a few days or a week.
Recent Campaigns
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Petco Love Advertised on Digital Out of Home (DOOH) Screens for its Adoption Events
Petco Love advertised on digital out of home (DOOH) advertising screens to promote its adoption events. With digital out of home (DOOH), advertisers are able to activate ad campaigns quickly across different ad formats and cities with minimal effort. As part of its ad buy, Petco chose the markets and venue types, including roadside billboards, gas stations, casual dining venues, fast food restaurants, movie theaters, grocery stores, supermarkets and convenience stores in the areas of Dallas-Ft Worth, San Antonio, Houston, Austin, El Paso, Rio Grande Valley, Miami-Ft Lauderdale, Orlando, Tampa-St Petersburg, Jacksonville and Atlanta.
Rates
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General:
Impressions may be spread out over desired timing. For more specific pricing: Pricing
| Impressions | Rate |
|---|---|
| 250,000 | $5,000 |
| 500,000 | $10,000 |
| 1,000,000 | $20,000 |
| 2,500,000 | $50,000 |
| 5,000,000 | $100,000 |
| 12,500,000 | $250,000 |
| 25,000,000 | $500,000 |
Range of rates depend on the timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount on DOOH advertisement rates.
Specs
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Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Date: 3 business days prior to ad start date.
| Format | Specs |
|---|---|
| Static |
|
| Video |
|
| Audio | Optional (some venues do not support audio) |
Get Pricing
Free $ For Nonprofits
Campaigns
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Ohio's Get Out the Vote Campaign Advertises on Gas Station Pump Toppers For Nov Election.
See the ads. >> -
Easterseals Ads in Doctor Offices, Bar/Restaurant Restrooms, Supermarket Shopping Carts and Delivery Trucks.
See the ads. >> -
Fashion Retailer Wild / Wheat Paste Ads Postings Promote New Store.
See the ads. >> -
Government Health Dept Ads on Standees/Banners in Pharmacies.
See the ads. >> -
Police / Law Enforcement Transit / City Bus Ads to Recruit Employees.
See the ads. >> -
School District Advertises on Posters in Pediatrician Medical Doctor/Physician Offices to Reach Children and Parents.
See the ads. >>
Testimonials
One call to Blue Line Media provides us with any advertising option in any city across the country.
Matt Freeman
PETA
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Sarah Parada
Porter Novelli
Working with Blue Line Media is a delight.
Judith DeCamp
ACS Quantum
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Sheldon de Souza
Better World Advertising
Markets
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Digital outdoor / out of home advertising is available in the following markets:
| State | Market |
|---|---|
| Alabama | Birmingham (Anniston and Tuscaloosa), AL |
| Alabama | Dothan, AL |
| Alabama | Huntsville-Decatur (Florence), AL |
| Alabama | Montgomery-Selma, AL |
| Alaska | Anchorage, AK |
| Alaska | Fairbanks, AK |
| Alaska | Juneau, AK |
| Arizona | Phoenix, AZ |
| Arizona | Tucson (Sierra Vista), AZ |
| Arkansas | Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR |
| Arkansas | Jonesboro, AR |
| Arkansas | Little Rock-Pine Bluff, AR |
| Arkansas | Monroe, LA-El Dorado, AR |
| California | Bakersfield, CA |
| California | Chico-Redding, CA |
| California | Eureka, CA |
| California | Fresno-Visalia, CA |
| California | Los Angeles, CA |
| California | Monterey-Salinas, CA |
| California | Palm Springs, CA |
| California | Sacramento-Stockton-Modesto, CA |
| California | San Diego, CA |
| California | San Francisco-Oakland-San Jose, CA |
| California | Santa Barbara-Santa Maria-San Luis Obispo, CA |
| California | Yuma, AZ-El Centro, CA |
| Colorado | Colorado Springs-Pueblo, CO |
| Colorado | Denver, CO |
| Colorado | Grand Junction-Montrose, CO |
| Connecticut | Hartford & New Haven, CT |
| Delaware | New Castle County (Wilmington), DE |
| Florida | Fort Myers (Ft Myers)-Naples, FL |
| Florida | Gainesville, FL |
| Florida | Jacksonville, FL |
| Florida | Miami-Fort Lauderdale (Ft Lauderdale), FL |
| Florida | Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL |
| Florida | Orlando-Daytona Beach-Melbourne, FL |
| Florida | Panama City, FL |
| Florida | Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL |
| Florida | West Palm Beach-Fort Pierce (Ft Pierce), FL |
| Georgia | Albany, GA |
| Georgia | Atlanta, GA |
| Georgia | Augusta, GA |
| Georgia | Columbus, GA |
| Georgia | Macon, GA |
| Georgia | Savannah, GA |
| Georgia | Tallahassee, FL-Thomasville, GA |
| Hawaii | Honolulu, HI (Island of Oahu) |
| Idaho | Boise, ID |
| Idaho | Idaho Falls-Pocatello, ID |
| Idaho | Twin Falls, ID |
| Illinois | Champaign & Springfield-Decatur, IL |
| Illinois | Chicago, IL |
| Illinois | Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
| Illinois | Peoria-Bloomington, IL |
| Illinois | Rockford, IL |
| Indiana | Evansville, IN |
| Indiana | Fort Wayne (Ft Wayne), IN |
| Indiana | Indianapolis, IN |
| Indiana | Lafayette, IN |
| Indiana | South Bend-Elkhart, IN |
| Indiana | Terre Haute, IN |
| Iowa | Cedar Rapids-Waterloo-Iowa City & Dubuque, IA |
| Iowa | Davenport, IA-Rock Island-Moline, IL |
| Iowa | Des Moines-Ames, IA |
| Iowa | Quincy, IL-Hannibal, MO-Keokuk, IA |
| Iowa | Sioux City, IA |
| Kansas | Joplin, MO-Pittsburg, KS |
| Kansas | Topeka, KS |
| Kansas | Wichita-Hutchinson, KS |
| Kentucky | Bowling Green, KY |
| Kentucky | Lexington, KY |
| Kentucky | Louisville, KY |
| Louisiana | Alexandria, LA |
| Louisiana | Baton Rouge, LA |
| Louisiana | Lafayette, LA |
| Louisiana | Lake Charles, LA |
| Louisiana | New Orleans, LA |
| Louisiana | Shreveport, LA |
| Maine | Bangor, ME |
| Maine | Portland-Auburn, ME |
| Maine | Presque Isle, ME |
| Maryland | Baltimore, MD |
| Maryland | Salisbury, MD |
| Massachusetts | Boston, MA (Manchester, NH) |
| Massachusetts | Providence, RI-New Bedford, MA |
| Massachusetts | Springfield-Holyoke, MA |
| Michigan | Alpena, MI |
| Michigan | Detroit, MI |
| Michigan | Flint-Saginaw-Bay City, MI |
| Michigan | Grand Rapids-Kalamazoo-Battle Creek, MI |
| Michigan | Lansing, MI |
| Michigan | Marquette, MI |
| Michigan | Traverse City-Cadillac, MI |
| Minnesota | Mankato, MN |
| Minnesota | Minneapolis-Saint Paul (St Paul), MN |
| Minnesota | Rochester, MN-Mason City, IA-Austin, MN |
| Mississippi | Biloxi-Gulfport, MS |
| Mississippi | Columbus-Tupelo-West Point, MS |
| Mississippi | Greenwood-Greenville, MS |
| Mississippi | Hattiesburg-Laurel, MS |
| Mississippi | Jackson, MS |
| Mississippi | Meridian, MS |
| Missouri | Columbia-Jefferson City, MO |
| Missouri | Kansas City, MO |
| Missouri | Ottumwa, IA-Kirksville, MO |
| Missouri | Springfield, MO |
| Missouri | Saint Joseph (St Joseph), MO |
| Missouri | Saint Louis (St Louis), MO |
| Montana | Billings, MT |
| Montana | Butte-Bozeman, MT |
| Montana | Glendive, MT |
| Montana | Great Falls, MT |
| Montana | Helena, MT |
| Montana | Missoula, MT |
| Nebraska | Cheyenne, WY-Scottsbluff, NE |
| Nebraska | Lincoln & Hastings-Kearney, NE |
| Nebraska | North Platte, NE |
| Nebraska | Omaha, NE |
| Nevada | Las Vegas, NV |
| Nevada | Reno, NV |
| New Jersey | Entire state, incl. Newark, NJ and Jersey City, NJ |
| New Mexico | Albuquerque-Santa Fe, NM |
| New York | Albany-Schenectady-Troy, NY |
| New York | Binghamton, NY |
| New York | Buffalo, NY |
| New York | Elmira, NY |
| New York | New York, NY |
| New York | Rochester, NY |
| New York | Syracuse, NY |
| New York | Utica, NY |
| New York | Watertown, NY |
| North Carolina | Charlotte, NC |
| North Carolina | Greensboro-High Point-Winston Salem, NC |
| North Carolina | Greenville-New Bern-Washington, NC |
| North Carolina | Raleigh-Durham (Fayetteville), NC |
| North Carolina | Wilmington, NC |
| North Dakota | Fargo-Valley City, ND |
| North Dakota | Minot-Bismarck-Dickinson (Williston), ND |
| Ohio | Cincinnati, OH |
| Ohio | Cleveland-Akron (Canton), OH |
| Ohio | Columbus, OH |
| Ohio | Dayton, OH |
| Ohio | Lima, OH |
| Ohio | Toledo, OH |
| Ohio | Wheeling, WV-Steubenville, OH |
| Ohio | Youngstown, OH |
| Ohio | Zanesville, OH |
| Oklahoma | Oklahoma City, OK |
| Oklahoma | Sherman, TX-Ada, OK |
| Oklahoma | Tulsa, OK |
| Oklahoma | Wichita Falls, TX-Lawton, OK |
| Oregon | Bend, OR |
| Oregon | Eugene, OR |
| Oregon | Medford-Klamath Falls, OR |
| Oregon | Portland, OR |
| Pennsylvania | Erie, PA |
| Pennsylvania | Harrisburg-Lancaster-Lebanon-York, PA |
| Pennsylvania | Johnstown-Altoona, PA |
| Pennsylvania | Philadelphia, PA |
| Pennsylvania | Pittsburgh, PA |
| Pennsylvania | Wilkes Barre-Scranton, PA |
| Puerto Rico | San Juan, PR |
| South Carolina | Charleston, SC |
| South Carolina | Columbia, SC |
| South Carolina | Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC |
| South Carolina | Myrtle Beach-Florence, SC |
| South Dakota | Rapid City, SD |
| South Dakota | Sioux Falls (Mitchell), SD |
| Tennessee | Chattanooga, TN |
| Tennessee | Jackson, TN |
| Tennessee | Knoxville, TN |
| Tennessee | Memphis, TN |
| Tennessee | Nashville, TN |
| Tennessee | Tri-Cities, TN-VA |
| Texas | Abilene-Sweetwater, TX |
| Texas | Amarillo, TX |
| Texas | Austin, TX |
| Texas | Beaumont-Port Arthur, TX |
| Texas | Corpus Christi, TX |
| Texas | Dallas-Fort Worth (Ft Worth), TX |
| Texas | El Paso, TX |
| Texas | Harlingen-Weslaco-Brownsville-McAllen, TX |
| Texas | Houston, TX |
| Texas | Laredo, TX |
| Texas | Lubbock, TX |
| Texas | Odessa-Midland, TX |
| Texas | San Angelo, TX |
| Texas | San Antonio, TX |
| Texas | Tyler-Long View (Lufkin & Nacogdoches), TX |
| Texas | Victoria, TX |
| Texas | Waco-Temple-Bryan, TX |
| Utah | Salt Lake City, UT |
| Virginia | Charlottesville, VA |
| Virginia | Harrisonburg, VA |
| Virginia | Norfolk-Portsmouth-Newport News, VA |
| Virginia | Richmond-Petersburg, VA |
| Virginia | Roanoke-Lynchburg, VA |
| Virginia | Burlington, VT-Plattsburgh, NY |
| Washington | Seattle-Tacoma, WA |
| Washington | Spokane, WA |
| Washington | Yakima-Pasco-Richland-Kennewick, WA |
| Washington, DC | Washington, DC |
| West Virginia | Bluefield-Beckley-Oak Hill, WV |
| West Virginia | Charleston-Huntington, WV |
| West Virginia | Clarksburg-Weston, WV |
| West Virginia | Parkersburg, WV |
| Wisconsin | Duluth, MN-Superior, WI |
| Wisconsin | Green Bay-Appleton, WI |
| Wisconsin | La Crosse-Eau Claire, WI |
| Wisconsin | Madison, WI |
| Wisconsin | Milwaukee, WI |
| Wisconsin | Wausau-Rhinelander, WI |
| Wyoming | Casper-Riverton, WY |
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