Digital Out of Home Ads (DOOH)

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• DOOH (digital out of home ads) are digital/LED displays placed roadside or in venues - remotely controlled.
• Blue Line Media offers DOOH ads in hundreds of cities nationwide.
• Benefits are quick activation, remote uploads, shorter ad campaign flexibility.

What is digital out of home advertising (DOOH)? The definition of digital out of home advertising (commonly referred to as DOOH) or digital outdoor advertising is LED advertising displays that are placed roadside or in different venues and remotely controlled.

Blue Line Media is a digital out of home advertising (DOOH) company in hundreds of cities across the country.

Digital advertising screens are beneficial because creative can be remotely uploaded and advertising campaigns may be activated quickly without the time or expense of printing or installation.

Another benefit of DOOH is the ability to run shorter ad campaigns -- sometimes as little as a few days or a week.

Petco Love Advertised on Digital Out of Home (DOOH) Screens for its Adoption Events

Petco Love advertised on digital out of home (DOOH) advertising screens to promote its adoption events. With digital out of home (DOOH), advertisers are able to activate ad campaigns quickly across different ad formats and cities with minimal effort. As part of its ad buy, Petco chose the markets and venue types, including roadside billboards, gas stations, casual dining venues, fast food restaurants, movie theaters, grocery stores, supermarkets and convenience stores in the areas of Dallas-Ft Worth, San Antonio, Houston, Austin, El Paso, Rio Grande Valley, Miami-Ft Lauderdale, Orlando, Tampa-St Petersburg, Jacksonville and Atlanta.

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General:

Impressions may be spread out over desired timing. For more specific pricing: Pricing

Range of rates depend on the timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:
Government and nonprofit organizations may receive a discount on DOOH advertisement rates.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Date: 3 business days prior to ad start date.