What is outdoor advertising / out of home advertising? The definition of outdoor advertising / out of home advertising is static or digital advertising displays that are placed outdoors or ad displays that are not television, internet or radio ads. Out of home's initials are OOH and digital out of home's initials are DOOH.
Blue Line Media is an outdoor advertising company for static and digital out of home advertising (OOH and DOOH) and outdoor media in 300 cities.
Various types of creative static and digital outdoor advertising are all around us everyday. Whether it's a billboard or a bus ad, static and digital out of home media is constantly exposing us to new products and services through a clear channel. That's why the static and digital out of home media industry continues to grow, despite new advances in other ad technologies (other than OOH advertising).
Many advertisers take advantage of various types of static and digital out of home advertising ideas to increase exposure to ensure their message is outfront. Whether it's a Fortune 500 company, government agency or a nonprofit organization, these advertisers realize that the advantages of outdoor advertising signs are numerous thereby making it a cost-effective medium to reach the masses.
General:
Outdoor advertising rates are set forth below. Outdoor advertising examples are above.
For more specific pricing: Get Free Quote
Format | Rate |
---|---|
Billboards, Static or Digital | Range of $1,500 - $30,000 per display per 4 week period |
Bus Ads | Range of $150 - $4,500 per display per 4 week period for bus exterior and range of $20 - $50 per display per 4 week period for bus interior |
Bus Stop Shelter Ads | Range of $150 - $4,500 per display per 4 week period |
Bench Ads | Range of $75 - $500 per display per 4 week period |
Mall Ads | Range of $750 - $2,500 per display per 4 week period |
Airport Ads | Range of $1,500 - $14,500 per display per 4 week period |
Taxi Ads | Range of $200 - $500 per display per 4 week period |
Gas Station Ads | Range of $395 - $1,795 per display per 4 week period |
Subway/Train Ads | Range of $75 - $2,000 per display per 4 week period |
Aerial Ads | Range of $2,000 - $5,000 per display per day |
Supermarket Ads | Range of $800 - $1,500 per display per 4 week period |
Convenience Store Ads | Range of $150 - $550 per display per 4 week period |
Coffee Cup Sleeve Ads | Range of $950 - $2,450 per display per 4 week period |
Bar/Restaurant Ads | Range of $300 - $950 per display per 4 week period |
Check Cash Jacket Ads | Range of $950 - $2,450 per display per 4 week period |
Restroom/Indoor Ads | Range of $300 - $600 per display per 4 week period |
Mobile Billboard Truck Ads | Range of $800 - $3,600 per display per 8-hour day |
Pedicab Ads | Range of $300 - $600 per display per 4 week period |
Ferry Ads | Range of $200 - $750 per display per 4 week period |
Movie Theater and Cinema Ads | Range of $1,000 - $4,000 per display per 4 week period |
Door Hanger Ads | Range of $0.50 - $1 per display per 4 week period |
Laundromat | Range of $500 - $700 per display per 4 week period |
Hand Sanitizer, Static | Range of $500 - $700 per display per 4 week period |
Senior Center | Range of $500 - $700 per display per 4 week period |
Gym and Health Club Ads | Range of $200 - $1,295 per display per 4 week period |
Hair and Nail Salon, Spa and Barbershop Ads | Range of $200 - $995 per display per 4 week period |
College and University Campus Ads | Range of $500 - $6,500 per display per 4 week period |
Food Truck Ads | Range of $200 - $2,000 per display per 4 week period |
Medical Doctor's Office and Pharmacy Ads | Range of $300 - $600 per display per 4 week period |
Elevator and Office Lobby Ads | Range of $1,000 - $1,500 per building per 4 week period |
Stadium, Arena and Sports Team Ads | Varies |
Event, Festival and Fair Ads | Varies |
Convention Ads | Range of $200 - $6,500 per display per 4 week period |
Adopt a Highway | Range of $200 - $400 per display per 4 week period |
Adopt a Beach | Range of $300 - $500 per display per 4 week period |
ATM Machine | Range of $150 - $300 per display per 4 week period |
Pizza Box | Range of $1,500 - $2,500 per pizza shop per 4 week period |
DMV Office | Range of $500 - $700 per display per 4 week period |
Veterinarian Office | Range of $500 - $700 per display per 4 week period |
Bowling Alley | Range of $500 - $700 per display per 4 week period |
Campground | Range of $500 - $700 per display per 4 week period |
Car Wash | Range of $500 - $700 per display per 4 week period |
Community Center | Range of $500 - $700 per display per 4 week period |
Day Care | Range of $500 - $700 per display per 4 week period |
Dog Park | Range of $500 - $700 per display per 4 week period |
Pet Care | Range of $500 - $700 per display per 4 week period |
Golf Course | Range of $900 - $1,500 per display per 4 week period |
Ice Cream | Range of $500 - $700 per display per 4 week period |
Ice Skate | Range of $500 - $700 per display per 4 week period |
Library | Range of $500 - $700 per display per 4 week period |
Recreation Center | Range of $500 - $700 per display per 4 week period |
Skate Park | Range of $500 - $700 per display per 4 week period |
Sport Field | Range of $500 - $700 per display per 4 week period |
Swimming Pool | Range of $500 - $700 per display per 4 week period |
Tennis Club | Range of $500 - $700 per display per 4 week period |
Thrift Store | Range of $500 - $700 per display per 4 week period |
Youth Team | Range of $2,500 - $3,000 per display per 4 week period |
Zoo | Range of $9,000 - $12,000 per display per 4 week period |
Range of rates depend on the timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount on OOH advertisement rates.
All static and digital outdoor / out of home ad formats:
Environment | Format | Format Type |
---|---|---|
Airport US | Banner | Airport Banner |
Airport US | Digital Display | Airport Digital Display |
Airport US | Diorama | Airport Diorama |
Airport US | Escalator | Airport Escalator |
Airport US | Exhibit Space | Exhibit Space |
Airport US | Kiosk | Airport Kiosk Scroll |
Airport US | Kiosk | Airport Kiosk Static |
Airport US | Other | Airport Other |
Airport US | Spectacular | Airport Spectacular |
Airport US | Billboards US | Standard US |
Cinema | Cinema | Cinema |
Cinema | Cinema | Cinema Lobby |
Cinema | Cinema | Cinema Lobby Digital |
Doctor Office | Place based | Doctor Office Digital Display |
Doctor Office | Place based | Doctor Office Display |
Fitness | Place based | Digital Fitness Network |
Fitness | Place based | Health Club Panel |
Fitness | Place based | Mobile |
Fitness | Place based | Sponsorships |
Fitness | Place based | Sampling |
Gas Station | Place based | Gas Pump Top |
Gas Station | Place based | Gas Station Other |
Gas Station | Place based | Gas Station Other Digital |
Gas Station | Place based | Gas Station TV |
Golf | Place based | Golf Course |
Golf | Place based | Golf Course Digital |
Hotel / Resort | Place based | Hotel Key Card |
Hotel / Resort | Place based | Hotel Other |
Hotel / Resort | Place based | Hotel Other Digital |
Hotel / Resort | Place based | Hotel TV |
Hotel / Resort | Place based | Ski Lift |
Hotel / Resort | Place based | Ski Panel |
In Store | Conveyor Belt | Conveyor Belt |
In Store | Door Clings | Door Clings |
In Store | Floor Graphic | Floor Graphic |
In Store | Place based | 1-Sheet-Convenience Store |
In Store | Place based | Coffee Cup |
In Store | Place based | Cup Sleeve |
In Store | Place based | Digital In Store |
In Store | Place based | Dry Cleaning Bag |
In Store | Place based | Food Bag |
In Store | Place based | Food Container |
In Store | Place based | Grocery Adstick |
In Store | Place based | Grocery Other |
In Store | Place based | Liquor Bag |
In Store | Place based | Nail Salon Digital |
In Store | Place based | Nail Salon Static |
In Store | Place based | Pizza Box |
In Store | Place based | Shelf Talker |
In Store | Place based | Shopping Cart |
Mall | Place based | Mall Door Clings |
Mall | Place based | Mall Floor Graphic |
Mall | Place based | Mall Banner |
Mall | Place based | Mall Banner Digital |
Mall | Place based | Mall Foodcourt |
Mall | Place based | Mall Foodcourt Digital |
Mall | Place based | Mall Kiosk |
Mall | Place based | Mall Kiosk Digital |
Mall | Place based | Mall Kiosk Scrolling |
Mall | Place based | Mall Other |
Mall | Place based | Mall Other Digital |
Office Building | Place based | Elevator Display |
Other | Aerial Banner | Aerial Banner |
Other | Branded Vehicles | Catering Truck |
Other | Branded Vehicles | Mobile Billboard |
Other | Branded Vehicles | Mobile Truck |
Other | Branded Vehicles | Pedicab |
Other | Branded Vehicles | Sail Boat |
Other | Branded Vehicles | Segway,Scooter |
Other | Door Clings | Door Clings |
Other | Door Hangers | Door Hangers |
Other | Dynamic Content | Dynamic Content |
Other | Exhibit Space | Exhibit Space |
Other | Floor Graphic | Floor Graphic |
Other | Inserts/Print | Inserts/Print |
Other | Magazine | Magazine |
Other | Mobile Ad Network | Digital Mobile Ad Network |
Other | Parking | Cart Corral |
Other | Parking | Parking Other |
Other | Parking | Parking Stripe |
Other | Place based | Restroom Panel |
Other | Place based | Stair Ads |
Other | Postcard | Postcard |
Other | Programmatic OOH | Programmatic OOH |
Other | Projection | Projection Media |
Other | Radio | Radio |
Other | Special Event | Special Event |
Other | Sponsorship | Sponsorship |
Other | Storescape | Storescape |
Other | Street Decal | Street Decal |
Other | Street Team | Street Team |
Other | Table Tent | Table Tent |
Other | Tech Fees | Tech Fees |
Other | Wi-fi | Wi-Fi |
Other | Wrap Other | Wrap Other |
Pubs, Bars & Clubs | Place based | Barware |
Pubs, Bars & Clubs | Place based | Coasters |
Pubs, Bars & Clubs | Place based | Jukeboxe Digital |
Pubs, Bars & Clubs | Place based | Napkins |
Pubs, Bars & Clubs | Place based | Other in Bar |
Pubs, Bars & Clubs | Place based | Other in Bar Digital |
Roadside | Building Wrap | Building Wrap |
Roadside | Bulletin | Bulletin |
Roadside | Bulletin | Digital Bulletin |
Roadside | Bulletin | Digital Bulletin Network |
Roadside | Digital LED Display | Digital LED Display |
Roadside | Graffiti Art | Graffiti Art |
Roadside | Poster | Digital Junior Poster |
Roadside | Poster | Digital Poster |
Roadside | Poster | Junior Poster |
Roadside | Poster | Poster |
Roadside | Premier Panel | Digital Premier Panel |
Roadside | Premier Panel | Digital Premier Panel Network |
Roadside | Premier Panel | Premier Panel |
Roadside | Spectacular | Digital Spectacular |
Roadside | Spectacular | Spectacular |
Roadside | Square | Square |
Roadside | Train Trestle | Train Trestle |
Roadside | Trivision | Trivision |
Roadside | Wall | Digital Walls |
Roadside | Wall | Wall |
Roadside | Wildposting | Dedicated Wildposting |
Roadside | Wildposting | Wild Posting |
School | Place based | College Campus |
School | Place based | College Campus Digital |
School | Place based | School Other |
School | Place based | School Other Digital |
Stadium | Place based | Sport Signage Digital |
Stadium | Place based | Sport Signage Static |
Stadium | Place based | Sport Sponsorship |
Street Furniture | Street Furniture | Benches |
Street Furniture | Street Furniture | City Information Panels |
Street Furniture | Street Furniture | Digital Kiosks |
Street Furniture | Street Furniture | Digital Newsstands |
Street Furniture | Street Furniture | Digital Phone Kiosks |
Street Furniture | Street Furniture | Digital Street Furniture |
Street Furniture | Street Furniture | Digital Transit Shelters |
Street Furniture | Street Furniture | Digital Urban Panels |
Street Furniture | Street Furniture | Kiosks |
Street Furniture | Street Furniture | Metro Light |
Street Furniture | Street Furniture | Newsstands |
Street Furniture | Street Furniture | Phone Kiosk |
Street Furniture | Street Furniture | Light Pole Banners |
Street Furniture | Street Furniture | Receptacle |
Street Furniture | Street Furniture | Transit Shelters (TSA) |
Street Furniture | Street Furniture | Urban Panel |
Transit | Buses | Bus Interior Car Card |
Transit | Buses | Bus King |
Transit | Buses | Bus Other |
Transit | Buses | Bus Other Digital |
Transit | Buses | Bus Queen |
Transit | Buses | Bus Super King |
Transit | Buses | Bus Tail |
Transit | Buses | Bus Wrap |
Transit | Buses | Bus Wrap Digital |
Transit | Digital Transit | Digital Transit |
Transit | Ferry | Ferry Ads |
Transit | Rail / Subway | 1-Sheet-Transit |
Transit | Rail / Subway | 2-Sheet-Transit |
Transit | Rail / Subway | 3-Sheet-Transit |
Transit | Rail / Subway | Brand Train |
Transit | Rail / Subway | Cable Car |
Transit | Rail / Subway | Dioramas Rail Platform / Station |
Transit | Rail / Subway | Dioramas Rail Platform / Station Digital |
Transit | Rail / Subway | Dioramas Subway Platform / Station |
Transit | Rail / Subway | Dioramas Subway Platform / Station Digital |
Transit | Rail / Subway | Interior Car Card |
Transit | Rail / Subway | Other Commuter Rail Platform / Station |
Transit | Rail / Subway | Other Commuter Rail Platform / Station Digital |
Transit | Rail / Subway | Other Subway Platform / Station |
Transit | Rail / Subway | Other Subway Platform / Station Digital |
Transit | Rail / Subway | Rail Other |
Transit | Rail / Subway | Rail Other Digital |
Transit | Rail / Subway | Station Domination Commuter Rail |
Transit | Rail / Subway | Station Domination Subway |
Transit | Rail / Subway | Street Banner |
Transit | Rail / Subway | Street Banner Digital |
Transit | Rail / Subway | Subway Car Cards |
Transit | Rail / Subway | Subway Other |
Transit | Rail / Subway | Subway Other Digital |
Transit | Rail / Subway | Wrapped Car |
Transit | Rail / Subway | Wrapped Train |
Transit | Taxi | Taxi Digital Screen |
Transit | Taxi | Taxi Domination |
Transit | Taxi | Taxi Top |
Transit | Taxi | Taxi Wrap |
Static and digital outdoor / out of home advertising are available in the following markets:
State | Market |
---|---|
Alabama | Birmingham (Anniston and Tuscaloosa), AL |
Alabama | Dothan, AL |
Alabama | Huntsville-Decatur (Florence), AL |
Alabama | Montgomery-Selma, AL |
Alaska | Anchorage, AK |
Alaska | Fairbanks, AK |
Alaska | Juneau, AK |
Arizona | Phoenix, AZ |
Arizona | Tucson (Sierra Vista), AZ |
Arkansas | Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR |
Arkansas | Jonesboro, AR |
Arkansas | Little Rock-Pine Bluff, AR |
Arkansas | Monroe, LA-El Dorado, AR |
California | Bakersfield, CA |
California | Chico-Redding, CA |
California | Eureka, CA |
California | Fresno-Visalia, CA |
California | Los Angeles, CA |
California | Monterey-Salinas, CA |
California | Palm Springs, CA |
California | Sacramento-Stockton-Modesto, CA |
California | San Diego, CA |
California | San Francisco-Oakland-San Jose, CA |
California | Santa Barbara-Santa Maria-San Luis Obispo, CA |
California | Yuma, AZ-El Centro, CA |
Colorado | Colorado Springs-Pueblo, CO |
Colorado | Denver, CO |
Colorado | Grand Junction-Montrose, CO |
Connecticut | Hartford & New Haven, CT |
Delaware | New Castle County (Wilmington), DE |
Florida | Fort Myers (Ft Myers)-Naples, FL |
Florida | Gainesville, FL |
Florida | Jacksonville, FL |
Florida | Miami-Fort Lauderdale (Ft Lauderdale), FL |
Florida | Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL |
Florida | Orlando-Daytona Beach-Melbourne, FL |
Florida | Panama City, FL |
Florida | Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL |
Florida | West Palm Beach-Fort Pierce (Ft Pierce), FL |
Georgia | Albany, GA |
Georgia | Atlanta, GA |
Georgia | Augusta, GA |
Georgia | Columbus, GA |
Georgia | Macon, GA |
Georgia | Savannah, GA |
Georgia | Tallahassee, FL-Thomasville, GA |
Hawaii | Honolulu, HI (Island of Oahu) |
Idaho | Boise, ID |
Idaho | Idaho Falls-Pocatello, ID |
Idaho | Twin Falls, ID |
Illinois | Champaign & Springfield-Decatur, IL |
Illinois | Chicago, IL |
Illinois | Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
Illinois | Peoria-Bloomington, IL |
Illinois | Rockford, IL |
Indiana | Evansville, IN |
Indiana | Fort Wayne (Ft Wayne), IN |
Indiana | Indianapolis, IN |
Indiana | Lafayette, IN |
Indiana | South Bend-Elkhart, IN |
Indiana | Terre Haute, IN |
Iowa | Cedar Rapids-Waterloo-Iowa City & Dubuque, IA |
Iowa | Davenport, IA-Rock Island-Moline, IL |
Iowa | Des Moines-Ames, IA |
Iowa | Quincy, IL-Hannibal, MO-Keokuk, IA |
Iowa | Sioux City, IA |
Kansas | Joplin, MO-Pittsburg, KS |
Kansas | Topeka, KS |
Kansas | Wichita-Hutchinson, KS |
Kentucky | Bowling Green, KY |
Kentucky | Lexington, KY |
Kentucky | Louisville, KY |
Louisiana | Alexandria, LA |
Louisiana | Baton Rouge, LA |
Louisiana | Lafayette, LA |
Louisiana | Lake Charles, LA |
Louisiana | New Orleans, LA |
Louisiana | Shreveport, LA |
Maine | Bangor, ME |
Maine | Portland-Auburn, ME |
Maine | Presque Isle, ME |
Maryland | Baltimore, MD |
Maryland | Salisbury, MD |
Massachusetts | Boston, MA (Manchester, NH) |
Massachusetts | Providence, RI-New Bedford, MA |
Massachusetts | Springfield-Holyoke, MA |
Michigan | Alpena, MI |
Michigan | Detroit, MI |
Michigan | Flint-Saginaw-Bay City, MI |
Michigan | Grand Rapids-Kalamazoo-Battle Creek, MI |
Michigan | Lansing, MI |
Michigan | Marquette, MI |
Michigan | Traverse City-Cadillac, MI |
Minnesota | Mankato, MN |
Minnesota | Minneapolis-Saint Paul (St Paul), MN |
Minnesota | Rochester, MN-Mason City, IA-Austin, MN |
Mississippi | Biloxi-Gulfport, MS |
Mississippi | Columbus-Tupelo-West Point, MS |
Mississippi | Greenwood-Greenville, MS |
Mississippi | Hattiesburg-Laurel, MS |
Mississippi | Jackson, MS |
Mississippi | Meridian, MS |
Missouri | Columbia-Jefferson City, MO |
Missouri | Kansas City, MO |
Missouri | Ottumwa, IA-Kirksville, MO |
Missouri | Springfield, MO |
Missouri | Saint Joseph (St Joseph), MO |
Missouri | Saint Louis (St Louis), MO |
Montana | Billings, MT |
Montana | Butte-Bozeman, MT |
Montana | Glendive, MT |
Montana | Great Falls, MT |
Montana | Helena, MT |
Montana | Missoula, MT |
Nebraska | Cheyenne, WY-Scottsbluff, NE |
Nebraska | Lincoln & Hastings-Kearney, NE |
Nebraska | North Platte, NE |
Nebraska | Omaha, NE |
Nevada | Las Vegas, NV |
Nevada | Reno, NV |
New Jersey | Entire state, incl. Newark, NJ and Jersey City, NJ |
New Mexico | Albuquerque-Santa Fe, NM |
New York | Albany-Schenectady-Troy, NY |
New York | Binghamton, NY |
New York | Buffalo, NY |
New York | Elmira, NY |
New York | New York, NY |
New York | Rochester, NY |
New York | Syracuse, NY |
New York | Utica, NY |
New York | Watertown, NY |
North Carolina | Charlotte, NC |
North Carolina | Greensboro-High Point-Winston Salem, NC |
North Carolina | Greenville-New Bern-Washington, NC |
North Carolina | Raleigh-Durham (Fayetteville), NC |
North Carolina | Wilmington, NC |
North Dakota | Fargo-Valley City, ND |
North Dakota | Minot-Bismarck-Dickinson (Williston), ND |
Ohio | Cincinnati, OH |
Ohio | Cleveland-Akron (Canton), OH |
Ohio | Columbus, OH |
Ohio | Dayton, OH |
Ohio | Lima, OH |
Ohio | Toledo, OH |
Ohio | Wheeling, WV-Steubenville, OH |
Ohio | Youngstown, OH |
Ohio | Zanesville, OH |
Oklahoma | Oklahoma City, OK |
Oklahoma | Sherman, TX-Ada, OK |
Oklahoma | Tulsa, OK |
Oklahoma | Wichita Falls, TX-Lawton, OK |
Oregon | Bend, OR |
Oregon | Eugene, OR |
Oregon | Medford-Klamath Falls, OR |
Oregon | Portland, OR |
Pennsylvania | Erie, PA |
Pennsylvania | Harrisburg-Lancaster-Lebanon-York, PA |
Pennsylvania | Johnstown-Altoona, PA |
Pennsylvania | Philadelphia, PA |
Pennsylvania | Pittsburgh, PA |
Pennsylvania | Wilkes Barre-Scranton, PA |
Puerto Rico | San Juan, PR |
South Carolina | Charleston, SC |
South Carolina | Columbia, SC |
South Carolina | Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC |
South Carolina | Myrtle Beach-Florence, SC |
South Dakota | Rapid City, SD |
South Dakota | Sioux Falls (Mitchell), SD |
Tennessee | Chattanooga, TN |
Tennessee | Jackson, TN |
Tennessee | Knoxville, TN |
Tennessee | Memphis, TN |
Tennessee | Nashville, TN |
Tennessee | Tri-Cities, TN-VA |
Texas | Abilene-Sweetwater, TX |
Texas | Amarillo, TX |
Texas | Austin, TX |
Texas | Beaumont-Port Arthur, TX |
Texas | Corpus Christi, TX |
Texas | Dallas-Fort Worth (Ft Worth), TX |
Texas | El Paso, TX |
Texas | Harlingen-Weslaco-Brownsville-McAllen, TX |
Texas | Houston, TX |
Texas | Laredo, TX |
Texas | Lubbock, TX |
Texas | Odessa-Midland, TX |
Texas | San Angelo, TX |
Texas | San Antonio, TX |
Texas | Tyler-Long View (Lufkin & Nacogdoches), TX |
Texas | Victoria, TX |
Texas | Waco-Temple-Bryan, TX |
Utah | Salt Lake City, UT |
Virginia | Charlottesville, VA |
Virginia | Harrisonburg, VA |
Virginia | Norfolk-Portsmouth-Newport News, VA |
Virginia | Richmond-Petersburg, VA |
Virginia | Roanoke-Lynchburg, VA |
Virginia | Burlington, VT-Plattsburgh, NY |
Washington | Seattle-Tacoma, WA |
Washington | Spokane, WA |
Washington | Yakima-Pasco-Richland-Kennewick, WA |
Washington, DC | Washington, DC |
West Virginia | Bluefield-Beckley-Oak Hill, WV |
West Virginia | Charleston-Huntington, WV |
West Virginia | Clarksburg-Weston, WV |
West Virginia | Parkersburg, WV |
Wisconsin | Duluth, MN-Superior, WI |
Wisconsin | Green Bay-Appleton, WI |
Wisconsin | La Crosse-Eau Claire, WI |
Wisconsin | Madison, WI |
Wisconsin | Milwaukee, WI |
Wisconsin | Wausau-Rhinelander, WI |
Wyoming | Casper-Riverton, WY |
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