Jump to rates below.
-
Gym Advertising: Place-based advertising displayed
inside participating gyms, fitness centers, and health clubs.
-
Formats: Options may include digital and video screens,
framed posters, mirror clings, take-one coupon displays, and other
participating in-club advertising formats.
-
Targeting: Campaigns may be selected by market,
gym chain, individual location, neighborhood, ZIP code, or groups
of participating fitness locations.
What Is Gym Advertising?
Gym advertising is place-based advertising displayed
inside gyms, fitness centers, and health clubs. Advertising can appear
on digital screens, posters, mirrors, locker-room displays, and other
approved locations throughout participating facilities.
Blue Line Media offers gym, fitness center, and health club advertising
for local, regional, and national campaigns, with available formats,
locations, and targeting options varying by market and network.
Digital Gym Advertising
Digital gym advertising uses screens located throughout
participating fitness facilities. Depending on the network, advertisers
may run video, motion graphics, or static digital creative.
Digital placements may appear in cardio areas, weight-training areas,
common spaces, or other participating areas within the facility.
Gym Poster Advertising
Gym poster advertising uses framed or mounted printed
displays placed in approved areas of participating fitness centers and
health clubs.
Depending on the location, posters may appear in locker rooms,
hallways, common areas, or other available interior spaces.
Gym Mirror Cling Advertising
Mirror cling advertising places branded graphics on
or near mirrors in participating gym and health-club locations.
Available sizes and placements vary by venue and program.
Take-One and Coupon Advertising
Some gym poster programs may incorporate take-one holders containing
coupons, flyers, offers, or other collateral that visitors can take
with them.
Where Can Gym Ads Appear?
Depending on the fitness network and location, advertising may appear
in cardio areas, strength-training areas, locker rooms, restrooms,
hallways, entrances, common areas, and other approved parts of the club.
How Is Gym Advertising Targeted?
Campaigns may be targeted by market, city, neighborhood, ZIP code,
gym chain, individual fitness location, or groups of participating
facilities depending on available inventory.
Some programs may also allow selection by facility type, such as
large fitness clubs, value gyms, premium clubs, boutique studios,
or other available fitness categories.
What Types of Advertisers Use Gym Advertising?
Gym advertising can be used by healthcare organizations, athletic
apparel companies, food and beverage brands, fitness and wellness
companies, technology businesses, employers, retailers, local
service providers, and other advertisers.
What Creative Works Best for Gym Advertising?
Gym advertising creative should generally use clear branding,
concise messaging, strong visuals, and a simple call to action.
QR codes, short URLs, phone numbers, coupons, promotions, and
other response options can be incorporated where appropriate.
How Much Does Gym Advertising Cost?
Gym advertising rates vary by market, gym network,
number of participating locations, advertising format, commercial
length, campaign duration, production requirements, and inventory.
See the rates below for estimated digital, poster, and mirror-cling pricing.
