Whether referred to as fitness centers or health clubs, marketing inside these venues is a great way to reach a captive audience. Gym advertising is a unique way to get in front of an active demographic that is interested in consuming products or services that suppport their active lifestyle. Advertising in health clubs reaches people who have a positive mindset as a result of exercising - which is the perfect time to make a connection with a brand.
Ad formats include video ads that play during breaks between music videos playing on screens throughout the gym or club. With video ads, sound can be added to be heard throughout the gym.
Other formats are framed posters and mirror clings in high traffic locations such as restrooms and locker rooms. These are great for targeting certain genders in an intimate environment. Take-one coupon racks can also be incorporated so that the audience can take the info with them.
Advertising in health clubs is a sure-fire way to make an impact and break through the clutter of traditional advertising programs.
For more specific pricing: Get Free Quote
|Video Ads||15 second spots: range of $695 to $995 per gym/health club per 4 week period (includes all screens in club).
30 second spots: range of $995 to $1,295 per gym/ health club per 4 week period (includes all screens in club).
|Posters||Range of $300 - $500 per ad per 4 week period.|
|Mirror Clings||Range of $200 - $400 per ad per 4 week period.|
Range of rates depends on timing and market.
Minimum of 10 to 50 gyms or health clubs, depending on timing and market.
Gym ad rates and minimum ad figures depend on timing, market and quantity of health clubs. Availability may change without notice.
Government and nonprofit organizations may receive a discount on gym ads.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
|Video Ads||Please contact for impressions/views info.
Size: 1920px W x 1080px H
|Posters||Range of 7,000 to 9,000 per ad per day.
Size: 13" W x 17" H
|Mirror Clings||Please contact for impressions/views info.
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Gym, fitness and health club advertising is available nationally in the following medium and large markets. Also inquire about other cities.
|LA Fitness||4-5 million members||650+ clubs|
|24 Hour Fitness||4 million members||450 clubs|
|Gold's Gym||3 million members||700+ clubs|
|Town Sports International||484,000 members||150+ clubs|
|Planet Fitness||7.3 million members||750+ clubs|
|XSport Fitness||330,000 members||36 clubs|
|Charter Fitness||37 clubs|
|Alabama||Birmingham (Anniston and Tuscaloosa), AL|
|Huntsville-Decatur (Florence), AL|
|Tucson (Sierra Vista), AZ|
|Arkansas||Fort Smith (Ft Smith)-Fayetteville-Springdale-Rogers, AR|
|Little Rock-Pine Bluff, AR|
|Monroe, LA-El Dorado, AR|
|Los Angeles, CA|
|Palm Springs, CA|
|San Diego, CA|
|San Francisco-Oakland-San Jose, CA|
|Santa Barbara-Santa Maria-San Luis Obispo, CA|
|Yuma, AZ-El Centro, CA|
|Colorado||Colorado Springs-Pueblo, CO|
|Grand Junction-Montrose, CO|
|Connecticut||Hartford & New Haven, CT|
|Delaware||New Castle County (Wilmington), DE|
|Florida||Fort Myers (Ft Myers)-Naples, FL|
|Miami-Fort Lauderdale (Ft Lauderdale), FL|
|Mobile, AL-Pensacola (Fort Walton Beach - Ft Walton Beach), FL|
|Orlando-Daytona Beach-Melbourne, FL|
|Panama City, FL|
|Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL|
|West Palm Beach-Fort Pierce (Ft Pierce), FL|
|Tallahassee, FL-Thomasville, GA|
|Hawaii||Honolulu, HI (Island of Oahu)|
|Idaho Falls-Pocatello, ID|
|Twin Falls, ID|
|Illinois||Champaign & Springfield-Decatur, IL|
|Paducah, KY-Cape Girardeau, MO-Harrisburg, IL|
|Fort Wayne (Ft Wayne), IN|
|South Bend-Elkhart, IN|
|Terre Haute, IN|
|Iowa||Cedar Rapids-Waterloo-Iowa City & Dubuque, IA|
|Davenport, IA-Rock Island-Moline, IL|
|Des Moines-Ames, IA|
|Quincy, IL-Hannibal, MO-Keokuk, IA|
|Sioux City, IA|
|Kansas||Joplin, MO-Pittsburg, KS|
|Kentucky||Bowling Green, KY|
|Baton Rouge, LA|
|Lake Charles, LA|
|New Orleans, LA|
|Presque Isle, ME|
|Massachusetts||Boston, MA (Manchester, NH)|
|Providence, RI-New Bedford, MA|
|Flint-Saginaw-Bay City, MI|
|Grand Rapids-Kalamazoo-Battle Creek, MI|
|Traverse City-Cadillac, MI|
|Minneapolis-Saint Paul (St Paul), MN|
|Rochester, MN-Mason City, IA-Austin, MN|
|Columbus-Tupelo-West Point, MS|
|Missouri||Columbia-Jefferson City, MO|
|Kansas City, MO|
|Ottumwa, IA-Kirksville, MO|
|Saint Joseph (St Joseph), MO|
|Saint Louis (St Louis), MO|
|Great Falls, MT|
|Nebraska||Cheyenne, WY-Scottsbluff, NE|
|Lincoln & Hastings-Kearney, NE|
|North Platte, NE|
|Nevada||Las Vegas, NV|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ|
|New Mexico||Albuquerque-Santa Fe, NM|
|New York||Albany-Schenectady-Troy, NY|
|New York, NY|
|North Carolina||Charlotte, NC|
|Greensboro-High Point-Winston Salem, NC|
|Greenville-New Bern-Washington, NC|
|Raleigh-Durham (Fayetteville), NC|
|North Dakota||Fargo-Valley City, ND|
|Minot-Bismarck-Dickinson (Williston), ND|
|Cleveland-Akron (Canton), OH|
|Wheeling, WV-Steubenville, OH|
|Oklahoma||Oklahoma City, OK|
|Sherman, TX-Ada, OK|
|Wichita Falls, TX-Lawton, OK|
|Medford-Klamath Falls, OR|
|Wilkes Barre-Scranton, PA|
|Puerto Rico||San Juan, PR|
|South Carolina||Charleston, SC|
|Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC|
|Myrtle Beach-Florence, SC|
|South Dakota||Rapid City, SD|
|Sioux Falls (Mitchell), SD|
|Beaumont-Port Arthur, TX|
|Corpus Christi, TX|
|Dallas-Fort Worth (Ft Worth), TX|
|El Paso, TX|
|San Angelo, TX|
|San Antonio, TX|
View (Lufkin & Nacogdoches), TX
|Utah||Salt Lake City, UT|
|Norfolk-Portsmouth-Newport News, VA|
|Burlington, VT-Plattsburgh, NY|
|Washington, DC||Washington, DC|
|West Virginia||Bluefield-Beckley-Oak Hill, WV|
|Wisconsin||Duluth, MN-Superior, WI|
|Green Bay-Appleton, WI|
|La Crosse-Eau Claire, WI|
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