Whether referred to as fitness centers or health clubs, marketing inside these venues is a great way to reach a captive audience. Gym advertising is a unique way to get in front of an active demographic that is interested in consuming products or services that suppport their active lifestyle. Advertising in health clubs reaches people who have a positive mindset as a result of exercising - which is the perfect time to make a connection with a brand.
Ad formats include video ads that play during breaks between music videos playing on screens throughout the gym or club. With video ads, sound can be added to be heard throughout the gym.
Other formats are framed posters and mirror clings in high traffic locations such as restrooms and locker rooms. These are great for targeting certain genders in an intimate environment. Take-one coupon racks can also be incorporated so that the audience can take the info with them.
Advertising in health clubs is a sure-fire way to make an impact and break through the clutter of traditional advertising programs.
Gym ads are available in the following chains/brands:
|17 million members
|4-5 million members
|24 Hour Fitness
|4 million members
|3 million members
|New York Sports Clubs
|Town Sports International
|Genesis Health Club
Seal the Seasons advertised its produce to health-conscious consumers on posters throughout gyms, fitness centers and health clubs. The posters are primarily in locker rooms although some are scattered throughout the main parts of the gym as well. The posters also have a take-one holder for coupons alowing gym-goers to "take" the ad home with them.
Cox Communications advertised open job positions in gyms, fitness centers and health clubs. The video ads are on digital screens that are visible overhead in common areas of the gym, including in free weight and cardio areas.
For more specific pricing: Get Free Quote
|15 second spots: range of $695 to $995 per gym/health club per 4 week period (includes all screens in club).
30 second spots: range of $995 to $1,295 per gym/ health club per 4 week period (includes all screens in club).
|Range of $300 - $500 per display per 4 week period.
|Range of $200 - $400 per display per 4 week period.
Range of rates depends on timing and market.
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Government and nonprofit organizations may receive a discount on gym ads.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
|Please contact for impressions/views info.
Size: 1920px W x 1080px H
|Range of 2,000 to 3,000 per display per day.
Size: 13" W x 17" H
|Range of 1,000 to 2,000 per display per day.
Size: 8" W x 8" H
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