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Gym, Fitness and Health Club Ads
Description
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Whether referred to as fitness centers or health clubs, marketing inside these venues is a great way to reach a captive audience. Gym advertising is a unique way to get in front of an active demographic that is interested in consuming products or services that suppport their active lifestyle. Advertising in health clubs reaches people who have a positive mindset as a result of exercising - which is the perfect time to make a connection with a brand.
Ad formats include video ads that play during breaks between music videos playing on screens throughout the gym or club. With video ads, sound can be added to be heard throughout the gym.
Other formats are framed posters and mirror clings in high traffic locations such as restrooms and locker rooms. These are great for targeting certain genders in an intimate environment. Take-one coupon racks can also be incorporated so that the audience can take the info with them.
Advertising in health clubs is a sure-fire way to make an impact and break through the clutter of traditional advertising programs.
Chains/Brands
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Gym ads are available in the following chains/brands:
| Planet Fitness | 17 million members | 2,143+ clubs |
| LA Fitness | 4-5 million members | 536+ clubs |
| 24 Hour Fitness | 4 million members | 283 clubs |
| Gold's Gym | 3 million members | 172+ clubs |
| Blink Fitness | 600,000 members | 102 clubs |
| New York Sports Clubs | 500,000 members | 31 clubs |
| Town Sports International | 484,000 members | 150+ clubs |
| XSport Fitness | 350,000 members | 37 clubs |
| Charter Fitness | 37 clubs | |
| Chuze Fitness | 300,000 members | 29 clubs |
| Club4 Fitness | 32 clubs | |
| EOS Fitness | 70 clubs | |
| Esporta Fitness | 138 clubs | |
| Fitness Connection | 41 clubs | |
| Genesis Health Club | 150,000 members | 56 clubs |
| OneLife Fitness | 20 clubs | |
| Retro Fitness | 83 clubs | |
| YouFit | 72 clubs |
Recent Campaigns
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Seal the Seasons Advertised on Posters With Coupons in Gyms, Fitness Centers and Health Clubs
Seal the Seasons advertised its produce to health-conscious consumers on posters throughout gyms, fitness centers and health clubs. The posters are primarily in locker rooms although some are scattered throughout the main parts of the gym as well. The posters also have a take-one holder for coupons alowing gym-goers to "take" the ad home with them.
Cox Communications Advertised Jobs in Gyms, Fitness Centers and Health Clubs
Cox Communications advertised open job positions in gyms, fitness centers and health clubs. The video ads are on digital screens that are visible overhead in common areas of the gym, including in free weight and cardio areas.
Rates
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General:
For more specific pricing: Get Free Quote
| Format | Rate |
|---|---|
| Digital/Video/LED | 15 second spots: range of $695 to $995 per gym/health club per 4 week period (includes all screens in club). 30 second spots: range of $995 to $1,295 per gym/ health club per 4 week period (includes all screens in club). |
| Poster | Range of $300 - $500 per display per 4 week period. |
| Mirror Cling | Range of $200 - $400 per display per 4 week period. |
Range of rates depends on timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount on gym ads.
Specs/Imps
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Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
- Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
- Digital/LED/Video: 3 business days prior to ad start date.
| Format | Est. Impressions/Views |
|---|---|
| Digital/Video/LED | Please contact for impressions/views info. Size: 1920px W x 1080px H |
| Poster | Range of 2,000 to 3,000 per display per day. Size: 13" W x 17" H |
| Mirror Cling | Range of 1,000 to 2,000 per display per day. Size: 8" W x 8" H |
Get Free Quote
Free $ For Nonprofits
Campaigns
-
CACI Airport Advertising on Cell Phone Charging Stations in Terminals.
See the ads. >> -
Taxi and Ride App Vehicle (Uber and Lyft) Digital/LED and Door Wrap Advertising for Art Basel in Miami.
See the ads. >> -
Seal the Seasons Advertises on Gym, Fitness Center and Health Club Locker Room Posters.
See the ads. >> -
Ads on Middle School and High School Campuses Draw Attention to Safe Use of Cannabis and Access to Mental Health Counseling.
See the ads. >> -
Companies Advertise for Las Vegas Conventions, Conferences and Trade Shows.
See the ads. >>
Markets
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