Billboard Advertising in Tyler–Longview, TX

Billboard advertising in Tyler–Longview starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,250 per 4-week period ($1,000–$1,500). Static bulletin billboards (large format, 14'×48') average $3,000 per 4 weeks ($2,000–$4,000). Digital bulletin billboards (LED, large format) average $4,750 per 4 weeks ($4,000–$5,500). Digital poster billboards average $1,750 per 4 weeks ($1,500–$2,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-traffic US-69 Broadway Avenue Tyler metro corridor boards, Loop 323 Tyler outer ring interchange positions, and I-20 Longview interstate corridor boards — may be priced above these ranges depending on availability.

Billboard advertising in Tyler–Longview has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $7 CPM ($5–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $12 CPM ($8–$16). Digital bulletin billboards average $15 CPM ($12–$17). Digital poster billboards average $17 CPM ($15–$19). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,461 billboard faces in the Tyler–Longview DMA.

A static bulletin in the Tyler–Longview DMA delivers an average of 256,343 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 327,772 impressions over the same period. Commuters on primary corridors like US-69 through Tyler, Loop 323, and US-259 Eastman Road through Longview typically pass the same billboard multiple times per week, and the Tyler–Longview DMA’s healthcare, education, and industrial workforce base generates consistent weekday commuter audience volumes across the Tyler and Longview metro cores. Across all 1,461 billboard faces in the DMA, the market delivers approximately 344,398,720 total impressions per 4-week period.

The highest-density billboard corridors in the Tyler–Longview DMA are US Highway 69 (Primary Tyler DMA North-South Corridor) (17 faces), US Highway 79 (Primary Henderson and Palestine East-West DMA Corridor) (8 faces), Interstate 30 (Primary Longview DMA East-West Interstate Corridor) (5 faces), US Highway 259 (Primary Longview North-South Commercial Corridor) (5 faces), and Texas State Highway 31 (Primary Tyler East-West Gateway Corridor) (5 faces). US-69 is the primary broad-reach corridor for the Tyler DMA, carrying the highest face count in the market along the Tyler commercial and healthcare spine from Lindale through downtown Tyler. I-30 is the primary limited-access corridor for the Longview sub-market, offering the strongest reach for regional and through-traveler campaigns in Gregg County. US-259 Eastman Road anchors the Longview commercial north–south corridor for local retail and neighborhood-level targeting.

The Tyler–Longview DMA contains 1,461 billboard faces tracked by Blue Line Media across Smith, Gregg, Rusk, Upshur, Cherokee, Henderson, Wood, Marion, and Harrison counties in Texas. Of these, 30 are digital (LED) and 1,431 are static (printed/mesh), spanning bulletin and poster formats. The highest concentrations are in Smith County (Tyler) and Gregg County (Longview), with additional coverage across Rusk, Henderson, Cherokee, Upshur, Wood, Marion, and Harrison counties.

Tyler–Longview DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 1,461 faces in the DMA, 30 are digital (LED) and 1,431 are static (printed/mesh). 47% of inventory is in urban and urban business locations, 0% suburban, and 53% rural, offering flexible targeting across the Tyler–Longview DMA’s urban, suburban, and rural East Texas mix.

Peak billboard demand in the Tyler–Longview DMA runs from March through May and October through November, driven by the spring Azalea Trail season and fall events. The East Texas Azalea Trail (March–April, Tyler) draws regional visitors and boosts demand for hospitality, dining, and retail campaigns along US-69 and Loop 323. The Tyler Rose Festival (October, downtown Tyler) is the DMA’s largest fall event, with strong demand for consumer and retail billboard positions in the weeks prior. The winter off-peak window (January–February) is the best time to negotiate rates and lock in preferred positions for spring campaigns. UT Tyler and LeTourneau University back-to-school periods (August–September) create secondary demand spikes for campaigns targeting the Tyler campus and Loop 323 corridor. Book 4–6 weeks ahead for standard placements. Peak spring and fall positions on US-69 and Loop 323 should be secured 6–8 weeks in advance.

Getting started with billboard advertising in Tyler–Longview is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Tyler–Longview follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Tyler–Longview DMA by corridor, zip code, or geographic area, allowing advertisers to target specific communities such as the Tyler metro corridor along US-69, the Loop 323 outer ring and south Tyler, the Longview commercial corridor along Eastman Road and US-259, or rural East Texas markets across Henderson, Rusk, and Cherokee counties. Campaigns can concentrate on a single sub-market or span multiple zones across the full Tyler–Longview DMA.

Among the most-viewed billboard corridors in the Tyler–Longview DMA are US Highway 69 (Broadway Avenue), the dominant north–south Tyler commercial spine (17 faces), US Highway 79, the primary east–west Henderson and Palestine corridor (8 faces), Interstate 30 through Longview, the main Gregg County east–west interstate (5 faces), US Highway 259 (Eastman Road), Longview’s primary north–south commercial arterial (5 faces), and Texas State Highway 31 (Front Street), Tyler’s east–west gateway through the metro (5 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.