Billboard Advertising in South Carolina

Billboard advertising in South Carolina starts at $875 per 4-week period. Static poster billboards (medium format) average $1,100 per 4-week period ($875–$1,325). Static bulletin billboards (large format, 14'×48') average $3,150 per 4 weeks ($2,125–$4,175). Digital bulletin billboards (LED, large format) average $3,400 per 4 weeks ($2,500–$4,300). Wallscape mural billboards average $7,500 per 4 weeks ($5,000–$10,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Charleston and Columbia — may be priced above these ranges depending on availability.

Billboard advertising in South Carolina has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $6 CPM ($4–$8). Digital bulletin billboards average $6 CPM ($4–$7). Wallscape mural billboards average $5 CPM ($3–$6), reflecting high-visibility large-format placement along I-95 in Walterboro and on Savannah Highway in Charleston. Digital poster billboards average $7 CPM ($6–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 9,721 billboard faces in South Carolina.

A static bulletin in South Carolina delivers an average of 534,928 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 582,360 impressions over the same period. A Wallscape mural billboard delivers an average of 1,727,708 impressions per 4-week period. Commuters on major corridors like I-95, I-26, and I-85 typically pass the same billboard multiple times per week. Across all 9,721 billboard faces in South Carolina, the market delivers approximately 3,915,276,672 total impressions per 4-week period.

Major billboard corridors in South Carolina include I-95 (Interstate 95) (185 faces), I-26 (Interstate 26) (99 faces), US 501 (US Highway 501) (96 faces), SC 90 (South Carolina Highway 90) (53 faces), US 17 (US Highway 17) (52 faces), US 17 Bypass (Myrtle Beach) (51 faces), SC 9 (South Carolina Highway 9) (41 faces), US 701 (US Highway 701) (37 faces), US 278 (US Highway 278) (28 faces), and US 76 (US Highway 76) (28 faces). I-95 runs the length of eastern South Carolina from the North Carolina line near Dillon through Florence, Manning, Santee, and Walterboro to Hardeeville and the Georgia line, with heavy billboard inventory around Florence and Hardeeville. I-26 runs from Spartanburg through Columbia to Summerville and Charleston, linking Upstate, Midlands, and Lowcountry commuters and travelers. US 501 runs from Dillon County through Latta, Marion, and Conway to Myrtle Beach, carrying much of the tourist traffic headed to the Grand Strand. SC 90 runs northeast from Conway through Longs toward Little River and North Myrtle Beach, reaching fast-growing residential and commuter traffic in Horry County. US 17 runs along the Atlantic coast from Little River and Myrtle Beach through Georgetown and Charleston to Hardeeville, reaching coastal residents and year-round tourists.

The South Carolina billboard market contains 9,721 billboard faces tracked by Blue Line Media across 40+ counties statewide. Of these, 394 are digital (LED) and 9,327 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Horry County, home to Myrtle Beach, and Florence County, home to Florence.

South Carolina billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 9,721 faces in South Carolina, 394 are digital (LED) and 9,327 are static (printed/mesh). 20% of inventory is in urban and urban business locations, 41% suburban, and 40% rural, offering flexible targeting across South Carolina’s audience densities.

Billboard demand in South Carolina is strong year-round, with peaks driven by beach tourism in spring and summer and college football in the fall. Spring break and the summer season bring heavy traffic to Myrtle Beach, Hilton Head Island, and Charleston from March through Labor Day, with steady I-95 and US 501 travel toward the coast. Clemson and South Carolina football fill Clemson and Columbia on fall Saturdays from September through November, capped by the Palmetto Bowl rivalry game in late November. Major events include the RBC Heritage golf tournament on Hilton Head Island in April, Spoleto Festival USA in Charleston in late May and June, and the NASCAR Southern 500 at Darlington Raceway over Labor Day weekend. The November–December holiday retail season adds further demand statewide. January and early February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for Grand Strand summer locations and game-day locations near Clemson and Columbia.

Getting started with billboard advertising in South Carolina is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in South Carolina follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across South Carolina by region and market. South Carolina divides into four primary advertising regions: the Upstate (Greenville, Spartanburg, and Anderson), the Midlands and Piedmont (Columbia, Lexington, Sumter, and Rock Hill), the Pee Dee and Grand Strand (Florence, Myrtle Beach, and Conway), and the Lowcountry (Charleston, Summerville, Beaufort, and Hilton Head Island). Key markets include Charleston, Columbia, Greenville, Myrtle Beach, Spartanburg, and Rock Hill. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in South Carolina are I-95, linking Dillon, Florence, Walterboro, and Hardeeville (185 faces), I-26, linking Spartanburg, Columbia, and Charleston (99 faces), US 501, connecting Marion and Conway to Myrtle Beach (96 faces), SC 90, running from Conway toward Little River (53 faces), and US 17, following the coast through Myrtle Beach and Charleston (52 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.