Jump to rates below.
-
Train & Rail Advertising: Out-of-home advertising
displayed on commuter rail, light rail, regional rail systems, rail cars,
stations, and platforms.
-
Formats: Options include station displays, digital screens,
interior car cards, exterior train advertising and wraps, urban panels,
and station domination campaigns.
-
Targeting: Campaigns may be selected by market, rail line,
station, commuter corridor, placement type, or groups of stations depending
on available inventory.
What Is Train and Rail Advertising?
Train and rail advertising is out-of-home advertising placed
on rail vehicles and throughout train station environments. Advertising can
appear inside rail cars, on train exteriors, on platforms, inside stations,
and around station entrances and exits.
Blue Line Media offers train and rail advertising across commuter rail,
light rail, regional rail, and other participating rail systems.
Train Advertising vs. Subway Advertising
Train and rail advertising on this page focuses on commuter rail, light rail,
regional rail, and similar train systems. For advertising specifically in
subway systems, including subway stations, platforms, and subway cars, see
our subway advertising options.
Train Station Advertising
Train station advertising includes static and digital
displays located throughout participating rail stations and platforms.
Formats may include backlit displays, posters, digital screens, urban panels,
platform media, wall displays, and other station inventory.
Train Interior Advertising
Train interior advertising reaches passengers while they
travel inside rail cars. Available formats may include vertical and
horizontal interior car cards, posters, panels, and larger interior branding
programs depending on the rail system.
Train Exterior Advertising and Wraps
Train exterior advertising places advertising on the outside
of rail cars. Depending on the system, formats may include side displays,
partial train wraps, and full train wraps.
Exterior train advertising can reach passengers as well as pedestrians,
drivers, and other people along rail routes and near stations.
Digital Train and Rail Advertising
Digital rail advertising uses digital or video screens
located inside participating stations, platforms, or other rail environments.
Depending on the network, advertisers may rotate creative, use motion or
video, schedule campaigns by time period, and update creative remotely.
Light Rail Advertising
Light rail advertising includes advertising on light rail
vehicles and in participating light rail stations and platforms. Available
formats can include interior car cards, exterior vehicle advertising, station
displays, digital screens, and other rail media.
Commuter and Regional Rail Advertising
Commuter rail advertising reaches passengers traveling
between residential areas, employment centers, downtown districts, and other
destinations. Depending on the system, advertising may be available inside
trains, on train exteriors, and throughout stations and platforms.
Amtrak Advertising
Advertising may also be available through participating Amtrak train and
station programs. Available inventory can include train, station, lounge,
poster, digital, and other rail advertising formats depending on the route,
station, and current program availability.
Also available are Acela Club Lounges in the Northeast Corridor.
Lines include the Acela Express, Northeast Regional, Keystone and Empire lines, as well as in-station
posters at the following stations (including Acela Club Lounges).
- Washington Union Station
- New York Penn Station
- Philadelphia 30th Street Station
- Boston South Station
- Washington Union Station
- Wilmington, DE
- Baltimore Penn Station
- BWI Airport Station, MD
- New Carrollton, MD
- Union Station Domination, Washington DC-Amtrak
Station Domination and Station Takeover Advertising
Station domination, also called a
station takeover, uses multiple advertising placements
throughout a train station to create a large-scale branded presence.
A station domination may combine posters, digital screens, wall displays,
platform media, entrance or exit placements, and other available inventory.
The exact number and type of displays varies by station and rail system.
How Is Train and Rail Advertising Targeted?
Depending on the rail system and available inventory, campaigns may be
targeted by market, rail line, station, commuter corridor, geographic area,
station group, or specific advertising format.
This can help advertisers concentrate campaigns around employment centers,
downtown districts, neighborhoods, retail destinations, campuses, airports,
event locations, and other areas served by rail.
Why Use Train and Rail Advertising?
Train and rail advertising reaches passengers during repeated commuting and
travel activity. Advertising can receive exposure while passengers enter
stations, wait on platforms, travel inside rail cars, and move through
station environments.
Exterior train advertising can also extend visibility beyond passengers by
reaching people along rail routes and around stations.
How Much Does Train and Rail Advertising Cost?
Train and rail advertising rates vary by market, rail
system, station, placement type, number of displays or rail cars, campaign
length, production requirements, and inventory availability.
Larger formats such as train wraps and station domination campaigns generally
require larger budgets than individual interior cards, posters, or digital
displays. See the rates below for estimated pricing by advertising format.
