What is train/rail advertising? The definition of train/rail advertising is advertising displays placed on the interior and exterior of trains and inside train stations and on train platforms.
Blue Line Media is a train advertising company for rail advertising and light rail advertising. Falling in the transit advertisements category, train advertising is generally available in a few forms: train interior car card ads (inside train ads); train exterior ads (such as partial and full wraps) and train station-platform ads.
The interior ad options include "brand" options wherein the advertiser partially or fully covers the interior of the train car with ads.
The exterior ad options include ordinary side displays, such as Kings; partial wraps such as Ultra Super Kings or half or full wraps.
Light rail advertising is advertising on trains that run above ground.
The rail advertising posters are generally located on the inside of trains. The rail advertising signs and billboards are also located on the platforms at exits, entrances and waiting areas of train lines. The train advertising boards and cards are used to reach commuters waiting for trains or those sitting or standing inside trains.
Ads are also available on Amtrak’s trains and in its Acela Club Lounges in the Northeast Corridor. Lines include the Acela Express, Northeast Regional, Keystone and Empire lines, as well as in-station posters at the following stations (including Acela Club Lounges).
Jobcase took over the 35th Street Station in Chicago (also known as Sox Station) with a train station domination advertising program. Every single advertising display in the station is dedicated to Jobcase's various creatives. The ads feature various models with attention-grabbing headlines. Viewers feel the impact of a station domination immediately when they enter the station.
Dallas Independent School District advertised its new free preschool program to city residents by wrapping the exterior of train cars in the rail transportation system. Known as Ultra Super Kings, this particular ad format is a partial wrap of the train car, which is more cost effective.
Worldwide Flight Services (WFS) advertised inside the train station to recruit new candidates for open jobs.
For more specific pricing: Get Free Quote
|Backlit Diorama||Range of $400 - $1,950 per display per 4 week period|
|2 Sheet||Range of $400 - $950 per display per 4 week period|
|Digital/LED/Video||Range of $500 - $800 per display per 4 week period|
|Train Exterior||Range of $2,000 - $7,500 per display per 4 week period|
|Interior Car Card(Vertical Format)||Range of $75 - $150 per display per 4 week period|
|Interior Car Card (Horizontal Format)||Range of $50 - $100 per display per 4 week period|
|Urban Panel||Range of $750 - $2,000 per display per 4 week period|
|Station Domination||Range of $25,000 - $75,000 or more per station per 4 week period|
Range of rates depends on timing and market.
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Government and nonprofit organizations may receive a discount on train advertising.
Range of estimated impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
|Backlit Diorama||Range of 3,000 to 10,000 per display per day.
Size: 62" W x 43" H
|2 Sheet||Range of 2,000 to 8,000 per display per day.
Size: 60" W x 46"
|Digital/LED/Video||Range of 2,000 to 8,000 per display per day.
Size: 1920px W x 1080px H
|Train Exterior||Range of 4,000 to 10,000 per display per day.
|Interior Car Card Display (Vertical Format)||Range of 1,000 to 5,000 per display per day.
Size: 21" W x 22" H
|Interior Car Card (Horizontal Format)||Range of 2,000 to 6,000 per display per day.
Size: 28" W x 11" H, 46" W x 11" H or 70" W x 11" H, depending on market
Size: 60" W x 30" H
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