Jump to rates below.
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Doctor's Office & Pharmacy Advertising: Place-based
and point-of-care advertising displayed inside participating medical
offices, clinics, pharmacies, and related healthcare locations.
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Formats: Options may include posters, digital screens,
pharmacy bags, standees, take-one displays, brochures, and other
participating in-venue formats.
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Campaign Planning: Campaigns may be selected by market,
venue type, location, participating network, advertising format,
and available inventory.
What Is Doctor's Office and Pharmacy Advertising?
Doctor's office and pharmacy advertising, sometimes
referred to as point-of-care advertising, includes media displayed
inside participating medical offices, clinics, pharmacies, and
related healthcare locations.
Blue Line Media offers doctor's office and pharmacy advertising for
local, regional, and national campaigns, with available locations,
formats, and inventory varying by market and network.
Doctor's Office Poster Advertising
Doctor's office poster advertising uses printed displays
placed in approved locations within participating medical offices and clinics.
Some programs may also include take-one holders containing brochures,
flyers, or other collateral.
Doctor's Office Digital Advertising
Digital screens may be available inside participating doctor's offices,
clinics, waiting areas, and other approved healthcare locations.
Depending on the network, campaigns may use static images, motion graphics,
or video creative.
Pharmacy Bag Advertising
Pharmacy bag advertising places advertising on bags
used by participating pharmacies when prescriptions or other pharmacy
items are provided to customers.
Bag sizes, distribution quantities, printing requirements, and participating
pharmacy locations vary by program.
Pharmacy Poster Advertising
Pharmacy poster advertising uses printed displays positioned in approved
areas of participating pharmacy locations. Available poster sizes,
locations, and inventory vary by program.
Pharmacy Digital Advertising
Participating pharmacies may offer digital screens capable of displaying
static, motion, or video creative. Screen locations, commercial lengths,
technical specifications, and scheduling vary by network.
Doctor's Office and Pharmacy Standees
Standee advertising uses freestanding printed displays
positioned in approved locations inside participating doctor's offices
and pharmacies.
How Are Healthcare Venue Campaigns Planned?
Campaigns may be planned by market, participating venue network,
individual location, healthcare setting, format, and other available
inventory criteria.
What Creative Works Best?
Creative should generally use clear branding, concise messaging,
readable type, appropriate disclosures where required, and a simple
call to action.
Healthcare-related claims and regulated advertising categories may
require additional review or disclosures depending on the advertiser,
venue, media provider, and applicable requirements.
How Much Does Doctor's Office and Pharmacy Advertising Cost?
Doctor's office and pharmacy advertising rates vary
by market, format, number of locations or displays, campaign duration,
production requirements, and available inventory.
See the rates below for estimated pricing by format.
