Medical doctor's office and pharmacy advertising - sometimes referred to as point of care advertising - is available nationally to reach, inform and educate patients, doctors, nurses and other medical staff.
Doctor's office ads are primarily posters placed in prominent areas, including physician waiting areas and waiting rooms and certain areas of hospitals, that are visible to patients, doctors, nurses and office staff. The posters can also include a take-one display that invite patients and others to take a brochure or flyer with them.
Pharmacy bag ads are bags that contain medicine with ads on them (sometimes referred to as branded bags). The bags contain the patient's medicine and are typically handed to the patient at the counter or delivered to the patient's home or other residence. Great for placing an ad directly in the hands of patients.
Pharmacy digital/LED/video screens are digital displays positioned in high-visibility areas of pharmacies. They are visible to patients and others picking up medicine, as well as pharmacists and support staff. Formats include :15 and :30 second commercials and custom lengths.
Easterseals advertised inside medical doctors offices with take-one pamphlets to encourage foster care. The creative is geographically targeted to each county. The physician office poster ads are placed in high profile areas of the doctors offices to attract attention. Interested folks can grab a pamphlet to take home with them to read more about the program.
The Allegheny County Department of Human Services advertised on standees/banners in independent pharmacies to reach caregivers about the benefits available to them through the government. Placed in high-traffic areas of the pharmacies, the ads are sure to reach their target audience dropping prescriptions and picking up medicine.
Dallas Independent School District advertised on posters in pediatric medical doctor/physician offices to reach children and their parents.
Sheppard Pratt Hospital advertised on branded pharmacy bags distributed to customers in independent pharmacies near its primary facility.
General:
For more specific pricing: Get Free Quote
Format | Rate |
---|---|
Doctor's Office Poster | Range of $300 to $500 per display per 4 week period. |
Pharmacy Bag | Range of $1 - $5 per bag per 4 week period. |
Pharmacy Poster | Range of $300 - $500 per display per 4 week period. |
Doctor's Office Digital/LED/Video | Range of $300 - $600 per display per 4 week period. |
Pharmacy Digital/LED/Video | Range of $300 - $600 per display per 4 week period. |
Pharmacy Standee | Range of $500 - $700 per display per 4 week period. |
Range of rates depends on timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
Format | Est. Impressions/Views |
---|---|
Doctor's Office Poster | Range of 300 to 600 per display per day. Size: 11" W x 17" H |
Pharmacy Bag | Range of 200 to 500 per day. Size: 5" W x 10" H x 2" D |
Pharmacy Poster | Range of 300 to 600 per display per day. Size: 11" W x 17" H |
Doctor's Office Digital/Video/LED | Range of 300 to 600 per display per day. Size: 43" Screen; 1920px W x 1080px H |
Pharmacy Digital/Video/LED | Range of 300 to 600 per display per day. Size: 43" Screen; 1920px W x 1080px H |
Pharmacy Standee | Range of 500 to 700 per display per day. Size: 23.5" W x 47" H |
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