Map of Pennsylvania Billboards

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Pennsylvania Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Wallscape (Side of Building) Static Digital $10,000–$50,000 475,019 $21–$105
Bulletin (Large Billboard) Static $3,685–$5,500 693,833 $5–$8
Digital Bulletin (Large Digital Billboard) Digital $4,585–$6,250 715,846 $6–$9
Poster (Medium Billboard) Static $1,270–$1,600 224,060 $6–$7
Digital Poster (Medium Digital Billboard) Digital $1,500–$2,000 268,839 $6–$7

The Pennsylvania billboard market covers 18,161 billboard faces statewide, spanning Allegheny, Philadelphia, Berks, York, and Blair counties and highway corridors across the state.

Billboard advertising in Pennsylvania starts at $1,270 per 4-week period. Static poster billboards in Pennsylvania average $1,435 per 4-week period ($1,270–$1,600). Static bulletin billboards average $4,593 ($3,685–$5,500), digital bulletin billboards average $5,418 ($4,585–$6,250), and Wallscape mural billboards average $30,000 ($10,000–$50,000) per 4-week period.

Billboard advertising in Pennsylvania has CPMs starting at $5 per 4-week period. Static poster billboard CPMs in Pennsylvania average $7 ($6–$7) per 4-week period. Static bulletin billboard CPMs average $7 ($5–$8), digital bulletin billboard CPMs average $8 ($6–$9), and Wallscape mural billboard CPMs average $63 ($21–$105).

Major billboard corridors in Pennsylvania include I-95 (194 faces), I-76 (50 faces), Frankford Avenue (42 faces), and US-322 (33 faces). Coverage extends across the state from Philadelphia and the Delaware Valley in the southeast through the Lehigh Valley, Scranton-Wilkes-Barre, Lancaster, and Harrisburg to Pittsburgh in the west and Erie in the northwest.

Pennsylvania Billboard Market Snapshot

The Pennsylvania billboard market tracked by Blue Line Media includes 18,161 billboard faces, comprising 1,068 digital (LED) and 17,093 static (printed/mesh) displays. Billboard coverage spans 60+ counties, with the heaviest concentration in Allegheny County, Philadelphia County, Berks County, York County and Blair County. The market delivers approximately 1,650,081,362 weekly impressions (age 18+), equivalent to approximately 6,600,325,448 impressions over a standard 4-week campaign period.


Inventory by Location Type — Pennsylvania

Urban — 34%
Suburban — 26%
Rural — 40%

Top Counties by Board Count — Pennsylvania

CountyBillboard Faces
Allegheny County 1,739
Philadelphia County 1,540
Berks County 759
York County 705
Blair County 627
Lehigh County 550
Dauphin County 536
Westmoreland County 534
Erie County 530
Lancaster County 514

Major Billboard Corridors — Pennsylvania

Road / CorridorBillboard Faces
I-95 (Interstate 95 / Delaware Expressway) 194
I-76 (Interstate 76 / Schuylkill Expressway) 50
Frankford Avenue 42
US Route 322 (US-322) 33
Broad Street 27
Castor Avenue 26
US Route 30 (US-30 / Lincoln Highway) 25
US Route 1 (US-1 / Roosevelt Boulevard) 24
Baltimore Pike 24
Torresdale Avenue 23

Sample Billboard Inventory — Pennsylvania

Location / Road Format Direction 4-Week Imps (Age 18+)
MARKET STREET Digital Bulletin SE 7,632,432
I-676/VINE @ 12TH NS FW Digital Bulletin W 7,491,264
I-95 Static Bulletin SW 6,938,200
I-95 @ CLEARFIELD ES FS Static Bulletin SW 6,661,884
I-676 AT 5TH ST Digital Bulletin SE 6,518,360
I-95 & Brown E/S Static Bulletin N 5,851,276
I-76 SCHUYLKILL XWY Digital Bulletin E 5,077,572
I-95 & Rhawn W/S Digital Bulletin NE 4,749,212

Pennsylvania Billboard Advertising Market Data

No. of Billboards 18,161
Roads
Major Cities & Neighborhoods Philadelphia: Center City, Old City, Society Hill, Rittenhouse Square, University City, South Philadelphia, Fishtown, Northern Liberties, Kensington, Germantown, Chestnut Hill, Manayunk, Roxborough, Fairmount, West Philadelphia, Northeast Philadelphia.

Pittsburgh: Downtown Pittsburgh, North Shore, Strip District, Oakland, Squirrel Hill, Shadyside, East Liberty, Bloomfield, Lawrenceville, South Side, Mount Washington, Greenfield, Beechview.

Harrisburg: Downtown Harrisburg, Midtown, Shipoke, Uptown, Bellevue Park, Colonial Park, Camp Hill, Linglestown.

Allentown: Downtown Allentown, West End, East Side, South Side, Center City, Midway Manor, Parkland, Hamilton District.

Scranton: Downtown Scranton, Hill Section, West Scranton, South Side, Green Ridge, Hyde Park, Minooka.

Lancaster: Downtown Lancaster, West End, Cabbage Hill, Chestnut Hill, Ross, East End, Neffsville, Willow Street.
Counties Adams, Allegheny, Armstrong, Beaver, Bedford, Berks, Blair, Bradford, Bucks, Butler, Cambria, Cameron, Carbon, Centre, Chester, Clarion, Clearfield, Clinton, Columbia, Crawford, Cumberland, Dauphin, Delaware, Elk, Erie, Fayette, Forest, Franklin, Fulton, Greene, Huntingdon, Indiana, Jefferson, Juniata, Lackawanna, Lancaster, Lawrence, Lebanon, Lehigh, Luzerne, Lycoming, McKean, Mercer, Mifflin, Monroe, Montgomery, Montour, Northampton, Northumberland, Perry, Philadelphia, Pike, Potter, Schuylkill, Snyder, Somerset, Sullivan, Susquehanna, Tioga, Union, Venango, Warren, Washington, Wayne, Westmoreland, Wyoming, York.
Population 13,000,000
Race White 73%
Black 11%
Hispanic 9%
Asian / Other 7%
Median Income $73,000
Median Age 41
Zip Codes

Billboard Advertising FAQ — Pennsylvania

How much does billboard advertising cost in Pennsylvania?

Billboard advertising in Pennsylvania starts at $1,270 per 4-week period. Static poster billboards (medium format) average $1,435 per 4-week period ($1,270–$1,600). Static bulletin billboards (large format, 14'×48') average $4,593 per 4 weeks ($3,685–$5,500). Digital bulletin billboards (LED, large format) average $5,418 per 4 weeks ($4,585–$6,250). Wallscape mural billboards average $30,000 per 4 weeks ($10,000–$50,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Philadelphia and Pittsburgh — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in Pennsylvania?

Billboard advertising in Pennsylvania has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $7 CPM ($6–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $7 CPM ($5–$8). Digital bulletin billboards average $8 CPM ($6–$9). Wallscape mural billboards average $63 CPM ($21–$105), reflecting prime large-format placement on high-visibility building faces in Pennsylvania’s urban markets including Philadelphia and Pittsburgh. Digital poster billboards average $7 CPM ($6–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 18,161 billboard faces in Pennsylvania.

How often will people see my billboard in Pennsylvania?

A static bulletin in Pennsylvania delivers an average of 693,833 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 715,846 impressions over the same period. A Wallscape mural billboard delivers an average of 475,019 impressions per 4-week period. Commuters on major corridors like I-95, the Schuylkill Expressway (I-76), and US-322 typically pass the same billboard multiple times per week. Across all 18,161 billboard faces in Pennsylvania, the market delivers approximately 6,600,325,448 total impressions per 4-week period.

What are the best roads for billboard advertising in Pennsylvania?

Major billboard corridors in Pennsylvania include I-95 (Interstate 95 / Delaware Expressway) (194 faces), I-76 (Interstate 76 / Schuylkill Expressway) (50 faces), Frankford Avenue (42 faces), US Route 322 (US-322) (33 faces), Broad Street (27 faces), Castor Avenue (26 faces), US Route 30 (US-30 / Lincoln Highway) (25 faces), US Route 1 (US-1 / Roosevelt Boulevard) (24 faces), Baltimore Pike (24 faces), and Torresdale Avenue (23 faces). I-95 runs the length of Southeastern Pennsylvania, connecting the Delaware state line, Chester, Philadelphia International Airport, Center City, Northeast Philadelphia, and Bucks County — the state’s highest-face-count billboard corridor. The Schuylkill Expressway (I-76) links Center City Philadelphia and University City with Manayunk, Conshohocken, and King of Prussia, reaching Main Line suburban commuters and connecting to the Pennsylvania Turnpike toward Harrisburg and Pittsburgh. Frankford Avenue is a major Philadelphia surface street running from Fishtown and Kensington through Frankford, Mayfair, and Holmesburg, reaching dense residential and neighborhood retail audiences. US-322 crosses Southeastern and Central Pennsylvania from Delaware County and West Chester through Lancaster County, Hershey, Harrisburg, and State College, reaching suburban commuters, Penn State traffic, and Central Pennsylvania travelers. Broad Street is Philadelphia’s primary north-south street, running from the South Philadelphia sports complex through Center City and City Hall to Temple University and North Philadelphia.

How many billboards are in Pennsylvania?

The Pennsylvania billboard market contains 18,161 billboard faces tracked by Blue Line Media across 60+ counties statewide. Of these, 1,068 are digital (LED) and 17,093 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Allegheny County, home to Pittsburgh, and Philadelphia County, home to Philadelphia.

What types of billboards are available in Pennsylvania?

Pennsylvania billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 18,161 faces in Pennsylvania, 1,068 are digital (LED) and 17,093 are static (printed/mesh). 34% of inventory is in urban and urban business locations, 26% suburban, and 40% rural, offering flexible targeting across Pennsylvania’s audience densities.

When is the best time to advertise on billboards in Pennsylvania?

Billboard demand in Pennsylvania peaks from late spring through fall, when longer days, summer vacation travel, and back-to-school traffic increase time on the road. Fall is especially strong, with Penn State football drawing large crowds to State College and Steelers and Eagles home games filling Pittsburgh and Philadelphia. Statewide events that lift demand include the Pennsylvania Farm Show in Harrisburg (January), the Little League World Series in Williamsport (August), and the November–December holiday retail season. Late winter (February–March) is the main off-peak window — snow and cold reduce some discretionary travel, so availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for premium Philadelphia and Pittsburgh locations.

How does billboard advertising work in Pennsylvania?

Getting started with billboard advertising in Pennsylvania is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in Pennsylvania?

Billboard sizes in Pennsylvania follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

How far in advance do I need to book billboard advertising in Pennsylvania?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in Pennsylvania?

Yes. Blue Line Media can filter billboard inventory across Pennsylvania by region and market. Pennsylvania divides into four primary advertising regions: Southeastern Pennsylvania (Philadelphia and the Bucks, Chester, Delaware, and Montgomery County suburbs), Western Pennsylvania (Pittsburgh, Erie, and surrounding areas), Central Pennsylvania (Harrisburg, Lancaster, York, and State College), and Northeastern Pennsylvania (the Lehigh Valley and Scranton-Wilkes-Barre). Key markets include Philadelphia, Pittsburgh, Allentown, Harrisburg, Lancaster, and Erie. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

What are the most popular billboard locations in Pennsylvania?

Among the most-viewed billboard corridors in Pennsylvania are I-95, the Southeastern Pennsylvania interstate through Philadelphia (194 faces), the Schuylkill Expressway (I-76), linking Center City to King of Prussia (50 faces), Frankford Avenue, a major Philadelphia neighborhood retail street (42 faces), US-322, connecting Delaware County to Harrisburg and State College (33 faces), and Broad Street, the primary north-south street through Philadelphia (27 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.

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