Billboard Advertising in Myrtle Beach–Florence, SC

Billboard advertising in Myrtle Beach–Florence starts at $600 per 4-week period. Static poster billboards (medium format) average $850 per 4-week period ($600–$1,100). Static bulletin billboards (large format, 14'×48') average $2,350 per 4 weeks ($1,000–$3,700). Digital bulletin billboards (LED, large format) average $2,600 per 4 weeks ($1,500–$3,700). Digital poster billboards average $1,250 per 4 weeks ($1,000–$1,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-volume US-501 Grand Strand gateway positions, I-95 Florence interchange boards, and Ocean Boulevard and US-17 Bypass resort district positions — may be priced above these ranges depending on availability and season.

Billboard advertising in Myrtle Beach–Florence has CPMs starting at $2 per 4-week period. Static poster billboards (medium billboards) average $4 CPM ($2–$5) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $6 CPM ($2–$9). Digital bulletin billboards average $6 CPM ($3–$8). Digital poster billboards average $5 CPM ($4–$6). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 3,347 billboard faces in the Myrtle Beach–Florence DMA.

A static bulletin in the Myrtle Beach–Florence DMA delivers an average of 409,636 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 449,932 impressions over the same period. Commuters and visitors on high-volume corridors like US-501, US-17 Bypass, and I-95 through the Myrtle Beach resort district and the Florence commercial market typically pass the same billboard multiple times per week, and the Grand Strand’s 20 million+ annual visitors add a large seasonal transient impression multiplier to high-traffic tourism and gateway corridor positions. Across all 3,347 billboard faces in the DMA, the market delivers approximately 1,188,086,176 total impressions per 4-week period.

The highest-density billboard corridors in the Myrtle Beach–Florence DMA are Interstate 95 (Primary DMA Billboard Corridor) (110 faces), US Highway 501 (Grand Strand Gateway Corridor) (96 faces), SC Highway 90 (North Strand & Conway Bypass Corridor) (53 faces), US Highway 17 Bypass (South Strand Commercial Corridor) (51 faces), and US Highway 17 (Kings Highway & Atlantic Coastal Route) (31 faces). I-95 is the dominant DMA-wide corridor for broad East Coast through-traffic reach and the Florence and Pee Dee interior market. US-501 is the essential Grand Strand gateway for inbound tourist and Horry County residential audiences. US-17 Bypass delivers the highest daily commercial and visitor traffic through the core Myrtle Beach resort district.

The Myrtle Beach–Florence DMA contains 3,347 billboard faces tracked by Blue Line Media across Horry, Georgetown, Florence, Marion, Dillon, and surrounding South Carolina Pee Dee and Grand Strand counties. Of these, 97 are digital (LED) and 3,250 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage is concentrated in Horry County (Myrtle Beach, North Myrtle Beach, Conway, Surfside Beach), Georgetown County (Murrells Inlet, Pawleys Island), and Florence County (Florence, Lake City).

Myrtle Beach–Florence DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 3,347 faces in the DMA, 97 are digital (LED) and 3,250 are static (printed/mesh). 52% of inventory is in urban and urban business locations, 0% suburban, and 48% rural, reflecting the DMA’s mix of coastal resort and rural Pee Dee interior inventory.

Summer (June–August) is the peak Grand Strand billboard demand period, with the highest daily traffic volumes of the year on US-501, US-17 Bypass, and SC-31 Carolina Bays Parkway. Spring (March–May) is the peak golf season window, with the Grand Strand drawing the largest regional golf tourism traffic of the year. Myrtle Beach Bike Week (May) brings a major spike in regional visitor traffic across Grand Strand corridors. Fall (September–November) is the Snowbird migration season, with seasonal residents from the Northeast and Midwest arriving into the Grand Strand year-round residential market. The winter off-peak window (December–February) is the best time to negotiate rates and secure preferred positions. Florence and Pee Dee interior billboard demand is consistent year-round, independent of Grand Strand tourism seasonality. Book 4–6 weeks ahead for standard placements. Premium US-501 and US-17 Bypass resort district positions should be secured 8–10 weeks in advance for the summer season.

Getting started with billboard advertising in Myrtle Beach–Florence is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Myrtle Beach–Florence follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Myrtle Beach–Florence DMA by corridor, zip code, or geographic area, allowing advertisers to target specific communities such as the Myrtle Beach and Grand Strand resort district, North Myrtle Beach and the North Strand, Conway and inland Horry County, Pawleys Island and the Georgetown County coast, or Florence and the Pee Dee interior market. Campaigns can concentrate on a single sub-market or span multiple zones across the full Myrtle Beach–Florence DMA.

Among the most-viewed billboard corridors in the Myrtle Beach–Florence DMA are Interstate 95, the primary East Coast interstate through the Florence interior (110 faces), US Highway 501, the primary Grand Strand tourist gateway from Conway (96 faces), SC Highway 90, the North Strand and Conway bypass corridor (53 faces), US Highway 17 Bypass, the primary commercial strip through the Myrtle Beach resort district (51 faces), and US Highway 17 (Kings Highway), the historic coastal route through the full Grand Strand (31 faces). Blue Line Media can recommend specific billboard positions on these and other corridors including SC-31 Carolina Bays Parkway, Ocean Boulevard, and US-701 based on current availability.