Billboard Advertising in Fresno, CA

Billboard advertising in Fresno starts at $1,500 per 4-week period. Static poster billboards (medium format) average $2,000 per 4-week period ($1,500–$2,500). Static bulletin billboards (large format, 14'×48') average $4,850 per 4 weeks ($4,200–$5,500). Digital bulletin billboards (LED, large format) average $5,250 per 4 weeks ($4,500–$6,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility Highway 99 freeway positions through the Fresno urban core, Blackstone Avenue corridor positions in central Fresno, and Clovis Avenue commercial strip positions in northeast Fresno and Clovis — may be priced above these ranges depending on availability.

Billboard advertising in Fresno has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $8 CPM ($6–$10) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $9 CPM ($7–$10). Digital bulletin billboards average $15 CPM ($13–$17). Digital poster billboards average $6 CPM ($4–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,378 billboard faces in the Fresno DMA.

A static bulletin in Fresno delivers an average of 573,538 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 354,354 impressions over the same period. Commuters on major corridors like Highway 99, Blackstone Avenue, and Clovis Avenue typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 1,378 billboard faces in the Fresno DMA, the market delivers approximately 558,221,216 total impressions per 4-week period.

The highest-density billboard corridors in the Fresno DMA are State Route 152 (4 faces), Clovis Avenue (3 faces), Highway 99 (State Route 99) (4 faces), Blackstone Avenue (3 faces), and American Avenue (4 faces). Additional billboard coverage is available on State Route 41, State Route 168, Kings Canyon Avenue, Herndon Avenue, and Shaw Avenue.

The Fresno DMA contains 1,378 billboard faces tracked by Blue Line Media across Fresno County, Tulare County, Kings County, Madera County, and surrounding counties. Of these, 35 are digital (LED) and 1,343 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Fresno County, which contains Fresno city, Clovis, and the majority of DMA billboard inventory along Highway 99, Blackstone Avenue, Clovis Avenue, Shaw Avenue, and Herndon Avenue, and Tulare County, which contains Visalia, Tulare, and Porterville and delivers the primary southern San Joaquin Valley audience across the Highway 99 and SR-198 corridors.

Fresno billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 1,378 faces in the Fresno DMA, 35 are digital (LED) and 1,343 are static (printed/mesh). 62% of inventory is in urban and urban business locations, 0% suburban, and 38% rural, offering flexible targeting across Fresno audience densities.

The Fresno DMA peaks in fall and spring. The fall peak runs September through November, driven by the harvest season, the Big Fresno Fair in October at Kings Canyon and Chance avenues, and Fresno State Bulldogs home football games at Bulldog Stadium on Shaw Avenue. The spring peak runs March through May, with the Clovis Rodeo in late April and the spring agricultural planting season driving regional traffic and commercial activity across the DMA. The off-peak window is December through February, when post-harvest agricultural activity slows and advertiser demand is lowest, offering the best rate negotiation window. Advertisers targeting the Big Fresno Fair should book 4–8 weeks in advance to secure preferred positions on Kings Canyon Avenue, Clovis Avenue, and nearby surface streets.

Getting started with billboard advertising in Fresno is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Fresno follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Fresno DMA offers distinct sub-market targeting across 5 areas. The northeast Fresno and Clovis sub-market along Clovis Avenue, Shaw Avenue, and Herndon Avenue covers Chenal Valley, Fig Garden Village, and the major Clovis Unified School District corridor. The central and north Fresno sub-market along Blackstone Avenue, Olive Avenue, and McKinley Avenue covers the Tower District and multiple neighborhood commercial nodes through Fresno city. The Westside agricultural sub-market along SR-152, SR-33, and American Avenue covers Firebaugh, Mendota, and the western Fresno County farming communities. The south Fresno and Tulare County sub-market along Highway 99 covers Visalia, Tulare, Porterville, and Kings County. The Yosemite gateway and east Fresno sub-market along SR-41 and SR-168 covers Shaver Lake and the Sierra Nevada resort communities northeast of Fresno.

Among the most-viewed billboard corridors in the Fresno DMA are State Route 152 (4 faces), Clovis Avenue (3 faces), Highway 99 (4 faces), Blackstone Avenue (3 faces), and American Avenue (4 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.