| Roads |
I-29 South / US-81 South (48 faces) — the highest-face-count billboard corridor in the Fargo DMA, running south from the Fargo metro along I-29 and US-81 through the primary south Fargo suburban and commercial zone and into Richland and Ransom County, reaching south Fargo suburban commuters, I-29 south through-travelers, and Richland and Ransom County agricultural audiences. I-94 East / US-10 East (46 faces) — the second-highest-face-count billboard corridor in the Fargo DMA, running east from the Fargo metro along I-94 and US-10 through the east Fargo and Moorhead, MN commercial and suburban corridor and into Clay County, reaching east Fargo and Moorhead suburban commuters, Minneapolis–Fargo I-94 through-travelers, and Clay County residential audiences. I-29 North / US-81 North (24 faces) — the primary north Fargo freeway billboard corridor, running north from the Fargo metro along I-29 and US-81 through the north Fargo suburban and rural zone and into Traill, Steele, and Barnes County, reaching north Fargo suburban commuters, Grand Forks–Fargo I-29 through-travelers, and Traill and Barnes County agricultural audiences. Highway 71 South (18 faces) — a primary surface highway billboard corridor running south from the Fargo metro along ND-71 into southwest North Dakota, reaching ND-71 south agricultural and rural community commuters and residents across the DMA hinterland. Highway 2 East (12 faces) — a primary surface highway billboard corridor running east from the Fargo metro along US-2 into eastern Clay County, MN and the Red River Valley, reaching US-2 east agricultural and rural community commuters and Red River Valley residents. Additional coverage on I-94 West, US-10 West / 13th Avenue South, University Drive, and Main Avenue / Broadway. |
| Attractions and Neighborhoods |
North Dakota State University / NDSU (North Fargo — the primary Fargo DMA university and the dominant higher-education, athletics, and research employer and economic driver, anchoring the Fargo student, faculty, researcher, and NDSU Bison Homecoming, football, and basketball event billboard market along University Drive and the north Fargo and NDSU campus corridor; home of Fargodome and the Bison athletics programs, generating peak billboard demand during NDSU home football and basketball weekends and university events); Sanford Health Medical Center (South Fargo — the primary Fargo DMA regional medical center and largest DMA healthcare employer, anchoring the Fargo–Moorhead healthcare, medical, and professional services billboard market along the 17th Avenue South and Sanford Health medical campus corridor); Fargodome (North Fargo — the primary Fargo DMA sports, entertainment, and convention venue, anchoring the north Fargo and University Drive event, sports, and consumer entertainment billboard market; generates peak billboard demand during NDSU Bison football and basketball games, concerts, trade shows, and the primary university athletic and entertainment event season); West Acres Shopping Center (South Fargo — the primary Fargo DMA retail anchor and dominant south Fargo commercial shopping destination, anchoring the 13th Avenue South and 45th Street commercial retail, QSR, and consumer brand billboard corridor in the primary south Fargo suburban retail market); Downtown Fargo Arts and Entertainment District (Downtown Fargo — the primary Fargo downtown retail, dining, arts, and entertainment anchor, driving the primary downtown Fargo pedestrian, professional, and tourist billboard audience along Broadway North, Roberts Street, and the downtown Fargo commercial and arts district; effective for financial services, QSR, retail, hospitality, arts and entertainment, and professional services brands); Fargo neighborhoods: Downtown Fargo, North Fargo, South Fargo, West Fargo, Bluemont Lakes, Osgood, Rose Creek, Centennial, Prairiewood, Brunsdale, Village West, Horace, Amber Valley, Stonebridge Farms, Woodhaven, Deer Creek; Moorhead, MN and surrounding communities: Moorhead, West Fargo, Dilworth, Glyndon, Barnesville, Wahpeton, Valley City |
