What is convenience store advertising? The definition of convenience store advertising is advertising displays placed on the windows of convenience stores that usually face customers entering the store.
Get convenience store advertising and liquor store advertising in 300 cities across the country with a single convenience store ads company. Advertising at a convenience store is a great way to reach a demographic that enjoys quick service and effortless shopping. And advertising at a liquor store is a smart way to target a demographic that enjoys beer, wine and spirits and the snacks that complement those drinks.
A convenience store (often referred to as a "c-store") is a small store that is open for extended hours, located in a easy-to-find location, and stocks everyday staple items such as groceries, household items and packaged foods such as snacks. Often, convenience stores also carry beer, wine and liquor, thereby making liquor stores generally fall under the definition of convenience stores.
Recently digital/video/LED convenience store displays have become more prevalent.
Convenience stores are also known as "bodegas" which is defined as a small grocery store in a Latino (Spanish-speaking) area. C stores are also known as corner stores in certain areas.
The Employment Development Dept of California (EDD) used convenience, grocery and liquor store ads to promote its Paid Family Leave program.
The ads contained different creative targeted to certain geographic areas and ethnicities.
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|Window Cling / One Sheet||Range of $200 - $550 per ad per 4 week period.|
|Cooler Cling||Range of $200 - $400 per ad per 4 week period|
|Digital/Video/LED||Range of $400 - $750 per ad per 4 week period|
Minimum of 10 to 50 convenience store ads, depending on timing and market.
Government and nonprofit organizations may receive a discount on convenience store advertising, including liquor store advertising.
See below for the estimated number of times a c store ad is seen (i.e., estimated c store ad impressions or views) and the average convenience store ad size/dimensions and specifications.
Range of estimated impressions/views depends on market.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
Est. Impressions/Views: Range of 6,000 - 10,000 per ad per day.
Size: Window Cling / One Sheet is 30" W x 46" H; Cooler Cling is 5" W x 7" H. Digital/Video/LED is TBD.
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