Convenience Store Ads

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• Convenience Store Advertising: Place-based and in-store advertising displayed at convenience stores, c-stores, corner stores, and select liquor stores.
• Coverage: Blue Line Media offers convenience store advertising in more than 300 cities.
• Formats: Options include storefront displays, cooler clings, digital point-of-sale screens, overhead digital displays, security pedestal ads, and ATM advertising.

What Is Convenience Store Advertising?

Convenience store advertising, also called c-store advertising, places advertising inside or around convenience stores where customers make frequent, short shopping visits. Depending on the store and network, ads may appear on storefront windows, cooler doors, digital screens, checkout areas, security pedestals, or ATMs.

Blue Line Media offers convenience store advertising in more than 300 cities for local, regional, and national campaigns.

Liquor Store Advertising

Liquor store advertising places advertising inside or around stores that sell beer, wine, spirits, snacks, and other products. Available formats can overlap with convenience store media, including storefront displays, cooler advertising, point-of-sale media, and digital screens.

Convenience Store Storefront Advertising

Storefront advertising places printed displays on or near store windows and entrances where they can be viewed by customers approaching or entering the location.

Cooler Cling Advertising

Cooler cling advertising places smaller printed displays directly on cooler or refrigerator doors. These ads reach customers while they browse beverages, snacks, and other refrigerated products.

Digital Point-of-Sale Advertising

Digital point-of-sale advertising uses electronic screens near checkout counters and cash registers. These displays may reach customers while they approach the register or complete a transaction.

Overhead Digital Advertising

Overhead digital advertising uses electronic displays positioned above or within high-traffic areas of select convenience stores. Depending on the network, screens may support rotating creative, video, scheduling, and faster creative changes.

Security Pedestal Advertising

Security pedestal advertising places advertising on or around the electronic security pedestals positioned near store entrances and exits. Availability varies by retail chain and market.

ATM Advertising

ATM advertising places advertising on or around ATM machines located inside select convenience stores and other retail locations. Availability and creative specifications vary by network.

Corner Store and Bodega Advertising

Convenience stores may also be referred to as corner stores, c-stores, or bodegas in different markets. Advertising availability depends on the individual store, retail chain, and advertising network.

Why Use Convenience Store Advertising?

Convenience store advertising reaches customers during frequent local shopping trips and can place messages close to purchase decisions. Campaigns can also be selected by market, store chain, individual locations, neighborhoods, or other geographic criteria depending on available inventory.

How Much Does Convenience Store Advertising Cost?

Convenience store advertising rates vary by market, retail chain, format, number of stores, campaign length, production requirements, and inventory availability. Many formats are priced per display or per store for a four-week advertising period.

Also consider supermarket and grocery store advertising for additional in-store advertising options.

General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on convenience store advertising, including liquor store advertising.

Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.