Billboard Advertising in Mobile, AL

Billboard advertising in Mobile starts at $700 per 4-week period. Static poster billboards (medium format) average $850 per 4-week period ($700–$1,000). Static bulletin billboards (large format, 14'×48') average $4,000 per 4 weeks ($3,000–$5,000). Digital bulletin billboards (LED, large format) average $4,000 per 4 weeks ($3,000–$5,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility positions on I-10 at the Jubilee Parkway interchange and the downtown Mobile waterfront corridor along I-110, and peak-season tourism positions on AL-59 through Gulf Shores and the Baldwin Beach Expressway — may be priced above these ranges depending on availability.

Billboard advertising in Mobile has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $4 CPM ($3–$4) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $7 CPM ($5–$9). Digital bulletin billboards average $6 CPM ($4–$7). Digital poster billboards average $5 CPM ($4–$5). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 4,509 billboard faces in the Mobile DMA.

A static bulletin in Mobile delivers an average of 552,957 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 692,990 impressions over the same period. Commuters on major corridors like Interstate 10, Interstate 65, and Davis Highway/US-29 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 4,509 billboard faces in the Mobile DMA, the market delivers approximately 1,885,738,056 total impressions per 4-week period.

The highest-density billboard corridors in the Mobile DMA are Interstate 10 (6 faces), Interstate 65 (6 faces), Davis Highway / US-29 (6 faces), Alabama Highway 59 / Gulf Shores Corridor (6 faces), and Interstate 110 (4 faces). Interstate 10 is the essential DMA-wide buy, spanning the full Mobile–Pensacola corridor while also capturing the summer Gulf Coast tourism flow heading south toward Gulf Shores, Orange Beach, and Pensacola Beach. Interstate 65 covers the north–south Mobile metro spine from downtown to the north Mobile County suburban growth corridor (Saraland, Satsuma, Chickasaw) and the commercial freight network tied to the Port of Mobile, while Alabama Highway 59 and the Baldwin Beach Expressway together serve the peak summer tourism concentration along the Alabama Gulf Coast beach corridor in Baldwin County. Additional coverage on US-90/Airline Highway, US-98 Gulf Breeze Parkway, Baldwin Beach Expressway, US-43/St. Stephens Road, and US-90 east/Battlefield Parkway Causeway.

The Mobile DMA contains 4,509 billboard faces tracked by Blue Line Media across Mobile County, Baldwin County, Washington County, Clarke County, Monroe County, Conecuh County, and Escambia County in Alabama, plus Escambia County and Santa Rosa County in Florida. Of these, 224 are digital (LED) and 4,285 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Mobile County, which contains the downtown Mobile CBD, the Port of Mobile, and the primary interstate interchange infrastructure at I-10/I-65/I-165, and Baldwin County, which contains the fast-growing coastal residential communities of Daphne, Fairhope, Foley, Gulf Shores, and Orange Beach and the AL-59 Gulf Coast tourism corridor.

Mobile billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 4,509 faces in the Mobile DMA, 224 are digital (LED) and 4,285 are static (printed/mesh). 66% of inventory is in urban and urban business locations, 0% suburban, and 34% rural, offering flexible targeting across Mobile audience densities.

The Mobile DMA peaks May through September along the Gulf Coast beach corridor and again in January through early March during Mobile’s Mardi Gras season. The beach peak drives demand on AL-59, Baldwin Beach Expressway, and I-10 through Baldwin County. Pensacola Beach and Navarre Beach on the US-98/Gulf Breeze Parkway corridor add demand from Santa Rosa County. The Mardi Gras peak drives demand on I-10, I-65, I-110, and US-90 through downtown Mobile in the final three weeks before Fat Tuesday. Key local events include the Mobile Mardi Gras parades, Azalea Trail Run, and BayFest Music Festival. The off-peak window is October through December. Book 4–6 weeks ahead for beach corridor positions on AL-59 and Baldwin Beach Expressway and for downtown Mobile positions during Mardi Gras season.

Getting started with billboard advertising in Mobile is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Mobile follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Mobile DMA offers distinct sub-market targeting across 5 areas. The downtown Mobile and Port of Mobile sub-market along I-65, I-110, and US-90/Government Street covers the Mobile CBD, Bienville Square, and the Cathedral Square waterfront district. The west Mobile and suburban sub-market along I-65 north, US-43/St. Stephens Road, and US-90 west covers Tillman’s Corner, Tanner Williams, and the I-65 north retail corridor. The Baldwin County and Eastern Shore sub-market along US-98 and US-90 east covers Daphne, Spanish Fort, and Fairhope. The Gulf Shores and Orange Beach tourism sub-market along AL-59 and Baldwin Beach Expressway covers Gulf Shores, Orange Beach, and Foley. The Pensacola, FL sub-market along Davis Highway/US-29 and US-98 covers Pensacola, Gulf Breeze, and Navarre.

Among the most-viewed billboard corridors in the Mobile DMA are Interstate 10 (6 faces), Interstate 65 (6 faces), Davis Highway/US-29 (6 faces), Alabama Highway 59/Gulf Shores Corridor (6 faces), and Interstate 110 (4 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.