Billboard Advertising in Jackson, MS

Billboard advertising in the Jackson DMA starts at $900 per 4-week period. Static poster billboards (medium format) average $1,150 per 4-week period ($900–$1,400). Static bulletin billboards (large format, 14'×48') average $3,900 per 4 weeks ($3,400–$4,400). Digital bulletin billboards (LED, large format) average $4,500 per 4 weeks ($4,000–$5,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations on I-55 through Madison County, I-20 through Jackson, and the Old Canton Road corridor may command pricing at or above the high end of these ranges.

Billboard advertising in the Jackson DMA has CPMs starting at $6 per 4-week period. Static poster billboards (medium billboards) average $8 CPM ($6–$10) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $11 CPM ($9–$12). Digital bulletin billboards average $7 CPM ($6–$7). Digital poster billboards average $9 CPM ($7–$10). CPMs are calculated using average 4-week impressions (age 18+) for each format across all 1,358 billboard faces in the Jackson DMA.

A static bulletin in the Jackson DMA delivers an average of 365,977 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 694,888 impressions over the same period. Commuters on major corridors like I-55, I-20, and US-49 through Jackson, Ridgeland, and Brandon typically pass the same billboard multiple times per week, reinforcing brand recall. Across all 1,358 billboard faces in the DMA, the market delivers approximately 374,598,172 total impressions per 4-week period.

Key billboard corridors in the Jackson DMA include Junkin Drive / US-84 Corridor (Natchez–Adams County, Southern DMA) (4 faces), Interstate 55 / McComb–Pike County Corridor (Southern DMA Primary North–South Interstate) (4 faces), Junkin Drive North–South Segment (Natchez Urban Commercial Core) (4 faces), North Jackson Street (Canton / Madison County Urban Corridor) (3 faces), and US Highway 80 (Jackson–Rankin County East–West Primary Corridor) (3 faces). I-55 is the DMA’s primary north–south interstate spine, running from the Louisiana border through McComb, Hazlehurst, Jackson, Ridgeland, and Madison City toward Memphis. I-20 provides the primary east–west reach through the Jackson metro connecting Vicksburg and the Rankin County suburban market. US-80 and North Jackson Street in Canton anchor the primary east–west surface and Madison County north-tier corridor options.

The Jackson DMA contains 1,358 billboard faces tracked by Blue Line Media across Hinds, Madison, Rankin, Copiah, Simpson, Yazoo, Scott, Leake, Neshoba, Adams, and surrounding central Mississippi counties. Of these, 77 are digital (LED) and 1,281 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage is concentrated in Hinds County (Jackson, Clinton, Raymond), with additional inventory across Madison County (Ridgeland, Madison city, Canton) and Rankin County (Brandon, Pearl, Flowood).

Jackson DMA billboard inventory includes static bulletins (large format, 14×48′), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 1,358 faces in the DMA, 77 are digital (LED) and 1,281 are static (printed/mesh). 59% of inventory is in urban and urban business locations, 0% suburban, and 41% rural, reflecting the DMA’s mix of urban, suburban, and rural central Mississippi inventory.

Peak billboard demand in the Jackson DMA is driven by two primary cycles: the Mississippi legislative session (January–May) and fall enrollment and football season (August–November). The legislative session draws political, advocacy, government affairs, and B2B brands targeting legislators, lobbyists, and state agency personnel in the Capitol Complex and downtown Jackson corridor. Jackson State University and Millsaps and Belhaven fall enrollment (August–September) drives demand for retail, QSR, and consumer brands along the Lynch Street and JSU campus corridors. JSU football and SWAC season (September–November) drives demand in the south and west Jackson corridors approaching Mississippi Veterans Memorial Stadium. The Natchez Pilgrimage spring season (March–April) is the peak tourism demand period for the Natchez and Adams County billboard market along US-84 and the Natchez Trace Parkway approach. Ross Barnett Reservoir summer season (June–August) drives consumer and retail demand along the Lakeland Drive and Old Canton Road corridors. The December off-peak window is the best time to negotiate rates and secure preferred positions. Book 4–6 weeks ahead for legislative session and Natchez Pilgrimage positions.

Getting started with billboard advertising in the Jackson DMA is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in the Jackson DMA follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Jackson DMA by corridor, zip code, or neighborhood, allowing advertisers to target specific communities such as downtown Jackson and the Capitol Complex corridor, Madison County suburbs (Ridgeland, Madison city, and Gluckstadt), Rankin County and Brandon, Natchez and Adams County, or Canton and the Madison County north tier. Campaigns can concentrate on a single zone or span multiple neighborhoods across the Greater Jackson metro.

Among the most-viewed billboard corridors in the Jackson DMA are Junkin Drive / US-84, east–west Natchez urban commercial corridor (4 faces), Interstate 55 / McComb, Pike County south DMA interstate (4 faces), Junkin Drive north–south, Natchez city center (4 faces), North Jackson Street, Canton commercial corridor (3 faces), and US Highway 80, Jackson east to Rankin County (3 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.