Billboard Advertising in Shreveport, LA

Billboard advertising in Shreveport starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $2,625 per 4 weeks ($1,750–$3,500). Digital bulletin billboards (LED, large format) average $3,950 per 4 weeks ($2,950–$4,950). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-20 and I-49 expressway positions in the Shreveport–Bossier City metro and I-30 positions in the Texarkana sub-market — may be priced above these ranges, particularly during Independence Bowl week and major Shreveport–Bossier casino event weekends.

Billboard advertising in Shreveport has CPMs starting at $3 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($3–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $6 CPM ($4–$8). Digital bulletin billboards average $8 CPM ($6–$10). Digital poster billboards average $6 CPM ($5–$7). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 2,308 billboard faces in the Shreveport-Texarkana DMA.

A static bulletin in Shreveport delivers an average of 421,760 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 481,836 impressions over the same period. Commuters on major corridors like I-20, I-49, and I-30 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 2,308 billboard faces in the Shreveport-Texarkana DMA, the market delivers approximately 747,419,096 total impressions per 4-week period.

Key billboard corridors in the Shreveport-Texarkana DMA include Interstate 30 (Texarkana Sub-Market Dominant Highway) (21 faces), Texas Boulevard (Texarkana Primary Commercial Arterial) (5 faces), US Highway 82 (Texarkana East–West Corridor) (5 faces), US Highway 59 (South Texarkana / East Texas Approach) (5 faces), and US Highway 79 North (Texarkana North Corridor / South Arkansas) (5 faces). The Shreveport-Texarkana DMA's tri-state ArkLaTex footprint gives advertisers simultaneous reach across Louisiana, Texas, and Arkansas audiences in a single market buy. Interstate 30 anchors the Texarkana sub-market while I-20 and I-49 serve the Shreveport–Bossier City metro, giving the DMA two distinct high-volume expressway billboard markets. Additional billboard coverage is available along Interstate 20 (Shreveport–Bossier City east–west), Interstate 49 (Bossier City casino corridor), and Interstate 369 (Texarkana inner loop spur).

The Shreveport-Texarkana DMA contains 2,308 billboard faces tracked by Blue Line Media across Caddo Parish, Bossier Parish, DeSoto Parish, and Red River Parish in Louisiana, Bowie County and Harrison County in Texas, and Miller County in Arkansas. Of these, 98 are digital (LED) and 2,210 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties and parishes across the tri-state Shreveport-Texarkana DMA, with significant concentrations in Caddo and Bossier parishes (Shreveport–Bossier City metro) and Bowie County TX (Texarkana sub-market).

Shreveport billboard inventory includes static bulletins (large format, 14′×48′), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 2,308 faces in the Shreveport-Texarkana DMA, 98 are digital (LED) and 2,210 are static (printed/mesh). 62% of inventory is in urban and urban business locations, 0% suburban, and 38% rural, reflecting the mix of metro commercial, expressway, and rural county highway inventory across the tri-state DMA footprint.

Peak billboard demand in the Shreveport-Texarkana DMA runs October through December, driven by the Louisiana State Fair (October–November, Shreveport) and the Independence Bowl (late November through game day in late December). Both events draw large out-of-market audiences to the Shreveport metro. Spring festivals in Shreveport — Holiday in Dixie and Mudbug Madness (April through Memorial Day weekend) — add secondary demand. Year-round casino and entertainment traffic on the I-49 Bossier City corridor and Barksdale Air Force Base sustain demand outside the festival calendar. The winter off-peak window (January through February) is the best time to negotiate rates and secure preferred positions across both the Shreveport metro and Texarkana sub-market. Book 4–6 weeks ahead for I-20 and I-49 Shreveport positions and I-30 Texarkana positions year-round.

Getting started with billboard advertising in Shreveport is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Shreveport follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Shreveport-Texarkana DMA by corridor, zip code, or neighborhood, allowing advertisers to target specific communities such as the Shreveport metro, the Bossier City casino and retail corridor, the Texarkana sub-market, or the northeast Texas rural outer-DMA communities. Campaigns can concentrate on a single zone or span multiple sub-markets across the greater Shreveport-Texarkana ArkLaTex DMA.

Among the most-viewed billboard corridors in the Shreveport-Texarkana DMA are Interstate 30 (Texarkana sub-market east–west dominant highway, 21 faces), Texas Boulevard (Texarkana primary north–south commercial arterial, 5 faces), US Highway 82 (northeast Texas east–west surface corridor, 5 faces), US Highway 59 (south Texarkana and East Texas approach, 5 faces), and US Highway 79 North (Texarkana north and south Arkansas corridor, 5 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.