| Roads |
Hwy 22 (Yakima) (4 faces) — the primary east–west freeway through the Yakima metro, connecting Yakima to the Tri-Cities to the east and Ellensburg and the Cascades to the west — the highest-face-count billboard corridor in the DMA, reaching commuter, agricultural logistics, wine country visitor, and through-traveler audiences. Columbia Center Boulevard (Kennewick) (3 faces) — the primary retail and commercial surface artery in Kennewick, anchoring the Tri-Cities regional retail district north of Arrowhead Avenue — reaching Kennewick, Richland, and Pasco shoppers, medical, and professional services audiences. West Columbia Drive (Kennewick) (3 faces) — an east–west commercial surface artery through west Kennewick connecting residential neighborhoods to the retail corridor — reaching local Kennewick residential, QSR, and retail audiences along the west bank of the Columbia. S 1st Street (Yakima) (3 faces) — a north–south commercial surface artery through downtown and south Yakima — reaching Yakima downtown commuters, agricultural services, and local retail audiences along the city’s primary urban corridor. Summitview Avenue (West Yakima) (2 faces) — a west Yakima residential and commercial corridor east of North 7th Avenue — reaching suburban Yakima families, local retail, and home services audiences in the city’s west-side neighborhoods. Additional coverage on I-82 (Yakima Valley and wine country corridor), US-12 (Yakima to Walla Walla), US-395 (Tri-Cities north–south), Nob Hill Boulevard (suburban Yakima retail), and Columbia Drive south of Arrowhead Avenue (south Kennewick). |
| Attractions and Neighborhoods |
Yakima Valley Wine Country (Yakima County / Benton County — the primary Yakima DMA wine tourism, wine production, and wine industry billboard demand driver across the Yakima Valley, Red Mountain, Rattlesnake Hills, Snipes Mountain, and Horse Heaven Hills American Viticultural Areas, generating peak wine country visitor, wine tasting, winery tour, and harvest season billboard demand along I-82, Hwy 22, and the primary Yakima Valley and Tri-Cities wine corridor from Yakima south through Zillah, Granger, Sunnyside, Grandview, Prosser, and the Benton County wine country corridor); Hanford Site and Pacific Northwest National Laboratory (Richland / Benton County — the primary Yakima DMA federal nuclear energy and scientific research anchor, driving the primary Tri-Cities Hanford contractor, PNNL researcher, Department of Energy, and federal government employee billboard audience along US-395, George Washington Way, and the primary Richland and north Kennewick federal research and government services corridor; Richland is historically known as “the Atomic City” and anchors the primary Tri-Cities federal employment, nuclear energy, and defense contractor billboard market); Columbia Center Mall (Kennewick — the primary Tri-Cities and Yakima DMA regional shopping mall and commercial anchor, anchoring the primary Kennewick, Richland, and Pasco regional retail, QSR, apparel, and entertainment billboard market along Columbia Center Boulevard and the primary Kennewick regional retail and commercial district); Yakima SunDome and State Fair Park (Yakima — the primary Yakima DMA arena, event, and fairground complex, anchoring the primary Yakima entertainment, Yakima Valley Sundome concert, and Washington State Fair billboard market along I-82 and the primary Yakima SunDome and State Fair Park corridor, generating peak billboard demand during the Central Washington State Fair in September and October and major concerts and events); Apple Country and Tree Fruit Economy (Yakima County — the primary Yakima DMA apple, cherry, and tree fruit agricultural billboard demand driver across the primary apple orchards, packing houses, and cold storage facilities of the Yakima Valley, driving the primary Yakima Valley orchard supply, fruit packing, agricultural services, and farm labor billboard market along I-82 and Hwy 22 through the Yakima Valley and Wenatchee-area corridor); Yakima neighborhoods: Ahtanum, Downtown, East Yakima, North Yakima, Selah, Summitview, Terrace Heights, West Valley; Tri-Cities communities: Kennewick, Richland, Pasco, West Pasco, West Richland, Benton City, Prosser; Surrounding communities: Ellensburg, Sunnyside, Grandview, Zillah, Wapato, Toppenish, Union Gap |
