Jump to rates below.
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Salon & Barbershop Advertising: Place-based advertising
displayed inside participating hair salons, nail salons, spas, barbershops,
and related personal-care venues.
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Formats: Options may include digital and video screens,
framed posters, mirror clings, take-one collateral, and other participating
in-venue advertising formats.
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Targeting: Campaigns may be selected by market,
neighborhood, ZIP code, individual venue, venue type, or groups
of participating salon, spa, and barbershop locations.
What Is Salon and Barbershop Advertising?
Salon and barbershop advertising is place-based advertising
displayed inside hair salons, nail salons, spas, barbershops, and related
personal-care venues.
Blue Line Media offers salon, spa, and barbershop advertising for local,
regional, and national campaigns, with available formats, locations,
and targeting options varying by market and network.
Digital Salon Advertising
Digital salon advertising uses screens located inside
participating salons, spas, and barbershops. Depending on the program,
advertisers may run video, motion graphics, or static digital creative.
Digital screens may be positioned in waiting areas, service areas,
common spaces, or other approved locations within participating venues.
Hair and Nail Salon Poster Advertising
Salon poster advertising uses framed or mounted printed
displays positioned in approved areas of participating hair salons,
nail salons, spas, and barbershops.
Available poster sizes and locations vary by venue and advertising program.
Mirror Cling Advertising
Mirror cling advertising places branded graphics on
or near mirrors inside participating salons and barbershops. Placement
and size vary by venue and program.
Take-One and Collateral Advertising
Some salon advertising programs may include take-one holders containing
brochures, coupons, flyers, offers, or other collateral that visitors
can take with them.
Where Can Salon Ads Appear?
Depending on the venue and program, advertising may appear in waiting
areas, styling stations, nail-service areas, common spaces, mirror areas,
restrooms, lounges, reception areas, and other approved interior locations.
How Is Salon Advertising Targeted?
Campaigns may be targeted by market, city, neighborhood, ZIP code,
individual venue, groups of locations, or venue type depending on
available inventory.
Some programs may allow advertisers to select among hair salons,
nail salons, spas, barbershops, or other available personal-care
venue categories.
What Types of Advertisers Use Salon Advertising?
Salon and barbershop advertising can be used by beauty and personal-care
brands, healthcare organizations, retailers, entertainment companies,
restaurants, technology businesses, local service providers, consumer
brands, and other advertisers.
What Creative Works Best for Salon Advertising?
Creative should generally use clear branding, concise messaging,
strong visuals, and a simple call to action. QR codes, short URLs,
phone numbers, coupons, promotional offers, and booking links can
be incorporated where appropriate.
How Much Does Salon and Barbershop Advertising Cost?
Salon advertising rates vary by market, number of
participating venues, advertising format, commercial length,
campaign duration, production requirements, and inventory.
See the rates below for estimated digital, poster, and mirror-cling pricing.
