Reach women and men inside hair and nail salon, spa and barbershops with LED/video/digital screens, static posters, mirror clings and other custom formats.
The screens typically play ads a few times per hour or during breaks between programs or music videos. With video ads, sound can be added to be heard throughout the venue. The screens are distributed throughout the venue or in key locations.
Other formats are framed posters and mirror clings in high traffic locations such as in stations or in rest and lounge areas. This media format is terrific for reaching folks in a captive setting. Take-one coupon racks may also be available to provide consumers with literature to take home.
Live Nation advertised inside hair and nail salons to promote a concert; with the digital/LED screens, it was able to activate quickly and also change out creative quickly and at no cost.
CareOregon got the attention of its audience with advertising posters placed inside hair and nail salons and barbershops. This place-based media is specially targeted to reach a particular audience that is difficult to reach in other ways. The posters are placed eye-level in prominent locations of the venues thereby generating lots of impressions.
General:
Estimated per display per period (4 weeks). For more specific pricing: Pricing
| Format | Rate |
|---|---|
| Digital/Video/LED | 15 second spots: range of $695 to $995 per venue per 4 week period (includes all screens in club). 30 second spots: range of $995 to $1,295 per venue per 4 week period (includes all screens in club). |
| Posters | $300 - $500 |
| Mirror Clings | $200 - $400 |
Range of rates depends on timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
| Format | Est. Impressions/Views Per Display Per Day |
|---|---|
| Digital/Video/LED | Please contact for impressions/views info. Size: 1920px W x 1080px H |
| Posters | 2,000 to 3,000 Size: 13" W x 17" H |
| Mirror Clings | 1,000 to 2,000 Size: TBD |
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