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Billboard Advertising in Missouri

Map of Missouri Billboards

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Missouri Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Wallscape (Side of Building) Static Digital $12,000–$20,000 775,548 $15–$26
Bulletin (Large Billboard) Static $2,175–$4,000 399,840 $5–$10
Digital Bulletin (Large Digital Billboard) Digital $2,450–$4,400 562,763 $4–$8
Poster (Medium Billboard) Static $735–$1,320 186,613 $4–$7
Digital Poster (Medium Digital Billboard) Digital $1,170–$1,835 210,729 $6–$9

The Missouri billboard market covers 11,477 billboard faces statewide, spanning Jackson, St. Louis, Greene, and Jasper counties and highway corridors across the state.

Billboard advertising in Missouri starts at $735 per 4-week period. Static poster billboards in Missouri average $1,028 per 4-week period ($735–$1,320). Static bulletin billboards average $3,088 ($2,175–$4,000), digital bulletin billboards average $3,425 ($2,450–$4,400), and Wallscape mural billboards average $16,000 ($12,000–$20,000) per 4-week period.

Billboard advertising in Missouri has CPMs starting at $4 per 4-week period. Static poster billboard CPMs in Missouri average $6 ($4–$7) per 4-week period. Static bulletin billboard CPMs average $8 ($5–$10), digital bulletin billboard CPMs average $6 ($4–$8), and Wallscape mural billboard CPMs average $21 ($15–$26).

Major billboard corridors in Missouri include I-44 (429 faces), I-55 (367 faces), US 65 (67 faces), and US 60 (62 faces). Coverage extends across the state from Kansas City, Independence, and St. Joseph in Western Missouri through Columbia, Jefferson City, and the Lake of the Ozarks in Central Missouri to St. Louis and St. Charles in Eastern Missouri, Springfield, Branson, and Joplin in Southwest Missouri, and Cape Girardeau and Sikeston in Southeast Missouri.

Missouri Billboard Market Snapshot

The Missouri billboard market tracked by Blue Line Media includes 11,477 billboard faces, comprising 348 digital (LED) and 11,129 static (printed/mesh) displays. Billboard coverage spans 100+ counties, with the heaviest concentration in Jackson County, St. Louis County, Greene County, St. Louis city and Jasper County. The market delivers approximately 1,006,479,612 weekly impressions (age 18+), equivalent to approximately 4,025,918,448 impressions over a standard 4-week campaign period.

Inventory by Location Type — Missouri

Urban — 22%
Suburban — 22%
Rural — 56%

Top Counties by Board Count — Missouri

CountyBillboard Faces
Jackson County 1,004
St. Louis County 765
Greene County 680
St. Louis city 451
Jasper County 378
Cape Girardeau County 323
St. Charles County 321
Callaway County 302
Taney County 294
Franklin County 276

Major Billboard Corridors — Missouri

Road / CorridorBillboard Faces
I-44 (Interstate 44) 429
I-55 (Interstate 55) 367
US 65 (US Highway 65) 67
US 60 (Southeast Missouri) 62
MO-13 (Missouri Route 13) 45
US 60 (Southwest Missouri) 43
William Street (Cape Girardeau) 43
I-57 (Interstate 57) 36
Kingshighway (Cape Girardeau) 29
US 67 (US Highway 67) 26

Sample Billboard Inventory — Missouri

Location / Road Format Direction 4-Week Imps (Age 18+)
I-70 0.4 mi E/O Adelaide Exit #246B SS Static Bulletin NW 3,519,728
I 29 E/S, 1.76 mi N/O 59 Highway, S/F Static Bulletin S 3,299,128
I 29 E/S, 1.57 mi N/O 59 Highway, N/F Static Bulletin N 3,291,288
GRAND BLVD Wallscape S 3,219,664
I 29 E/S, 1.67 mi N/O 59 Highway, S/F Static Bulletin S 3,137,680
WEST SIDE OF I-270 @ MISSOURI BOTTOM ROAD N/B Static Bulletin SW 3,061,748
I-270 200.00 ft W/O I-55 S/S Static Bulletin NE 2,997,160
I 29 E/S, 1.67 mi N/O 59 Highway, N/F Static Bulletin N 2,965,312

Missouri Billboard Advertising Market Data

No. of Billboards 11,477
Roads
I-44 (Interstate 44) (429 faces) — reaching the state’s highest concentration of billboard faces along the primary diagonal interstate running from St. Louis through Rolla, Waynesville, Lebanon, and Springfield to Joplin and the Oklahoma border, capturing commuters, Fort Leonard Wood traffic, Route 66 travelers, and freight between St. Louis and the Southwest. I-55 (Interstate 55) (367 faces) — reaching Southeast Missouri commuters and St. Louis-to-Memphis freight traffic along the north-south interstate running from Ste. Genevieve through Cape Girardeau, Scott City, and Sikeston to New Madrid, Hayti, and the Arkansas border. US 65 (US Highway 65) (67 faces) — reaching Ozarks tourism traffic and Springfield commuters along the north-south US highway running from Springfield through Ozark and Christian County to Branson and Taney County. US 60 (Southeast Missouri) (62 faces) — reaching Southeast Missouri residents and agricultural traffic along the east-west US highway running from Van Buren and Poplar Bluff through Dexter and Stoddard County to Sikeston and New Madrid County. MO-13 (Missouri Route 13) (45 faces) — reaching Springfield commuters and Table Rock Lake traffic along the north-south state highway running from Kimberling City and Stone County through Springfield to Bolivar, Clinton, and Warrensburg. US 60 (Southwest Missouri) (43 faces) — reaching Springfield commuters and Southwest Missouri residents along the east-west US highway running from Monett and Lawrence County through Republic and Springfield to Rogersville and Seymour in Webster County. William Street (Cape Girardeau) (43 faces) — reaching Cape Girardeau shoppers, commuters, and Southeast Missouri State University traffic along the main east-west commercial corridor running from downtown Cape Girardeau west to I-55. I-57 (Interstate 57) (36 faces) — reaching Chicago-to-Memphis freight and Southeast Missouri travelers along the interstate running from the Mississippi River crossing near Charleston through Mississippi County to its junction with I-55 near Sikeston. Kingshighway (Cape Girardeau) (29 faces) — reaching Cape Girardeau commuters and shoppers along the north-south commercial corridor carrying US 61 through the city’s retail and medical districts. US 67 (US Highway 67) (26 faces) — reaching Southeast Missouri commuters and regional travelers along the north-south US highway running from Festus and Jefferson County through Park Hills, Farmington, and Fredericktown to Poplar Bluff. Additional statewide coverage on I-70 from St. Louis and St. Charles through Columbia to Kansas City, US 160 through Nixa and Springfield, US 61 through Cape Girardeau and New Madrid County, I-35 through Cameron and Clinton County, I-49 through Carthage, Lamar, and Nevada, and US 24 through Palmyra and Marion County.

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Major Cities & Neighborhoods St. Louis: Downtown St. Louis, Central West End, Soulard, Forest Park, Clayton, Midtown, The Hill, South Grand, Shaw, Tower Grove, Lafayette Square, Dutchtown, Bevo Mill, Compton Heights, Benton Park, Carondelet, North St. Louis, Old North St. Louis, Cherokee Street, Dogtown, Webster Groves.

Kansas City: Downtown Kansas City, Westport, River Market, Brookside, Country Club Plaza, Midtown, The Crossroads, Hyde Park, Waldo, Northland, South Kansas City, Liberty, Independence, Blue Springs, Lee’s Summit.

Columbia: Downtown Columbia, Stephens College, East Campus, Old Hawthorne, Bear Creek, West Broadway, Southridge, South Providence, Rock Bridge, Northwood Hills, Fairview, Nifong.

Springfield: Downtown Springfield, Rountree, Midtown, South Springfield, Battlefield, East Springfield, West Springfield, Glendale, Oak Grove, Sherman Avenue, The Mellow.

St. Charles: Downtown St. Charles, Old Town, New Town, St. Peters, Westhoff, Orchard Farm, Fox Hill, Sweetheart Lake.

Jefferson City: Downtown Jefferson City, West Main Street, Southside, East End, North Jefferson, State Capitol, Missouri Boulevard, Woodridge, Cottage Hill, Parkview.
Counties
Adair, Andrew, Atchison, Audrain, Barry, Barton, Bates, Benton, Bollinger, Boone, Buchanan, Butler, Caldwell, Callaway, Camden, Cape Girardeau, Carroll, Carter, Cass, Cedar, Chariton, Christian, Clark, Clay, Clinton, Cole, Cooper, Crawford, Dade, Dallas, Daviess, DeKalb, Dent, Douglas, Dunklin, Franklin, Gasconade, Gentry, Greene, Grundy, Harrison, Henry, Hickory, Holt, Howard, Howell, Iron, Jackson, Jasper, Jefferson, Johnson, Knox, Laclede, Lafayette, Lawrence, Lewis, Lincoln, Linn, Livingston, Macon, Madison, Maries, Marion, McDonald, Mercer, Miller, Mississippi, Moniteau, Monroe, Montgomery, Morgan, New Madrid, Newton, Nodaway, Oregon, Osage, Ozark, Pemiscot, Perry, Pettis, Phelps, Pike, Platte, Polk, Pulaski, Putnam, Ralls, Randolph, Ray, Reynolds, Ripley, St. Charles, St. Clair, St. Francois, St. Louis, Ste. Genevieve, Saline, Schuyler, Scotland, Scott, Shannon, Shelby, Stoddard, Stone, Sullivan, Taney, Texas, Vernon, Warren, Washington, Wayne, Webster, Worth, Wright.

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Population 6,200,000
Race White 78%
Black 11%
Hispanic 5%
Asian / Other 6%
Median Income $68,000
Median Age 39
Zip Codes
63001 63005 63006 63010 63011 63012 63013 63014 63015 63016 63017 63019 63020 63021 63022 63023 63024 63025 63026 63028 63030 63031 63032 63033 63034 63036 63037 63038 63039 63040 63041 63042 63043 63044 63045 63047 63048 63049 63050 63051 63052 63053 63055 63056 63057 63060 63061 63065 63066 63068 63069 63070 63071 63072 63073 63074 63077 63079 63080 63084 63087 63088 63089 63090 63091 63099 63101 63102 63103 63104 63105 63106 63107 63108 63109 63110 63111 63112 63113 63114 63115 63116 63117 63118 63119 63120 63121 63122 63123 63124 63125 63126 63127 63128 63129 63130 63131 63132 63133 63134 63135 63136 63137 63138 63139 63140 63141 63143 63144 63145 63146 63147 63150 63151 63155 63156 63157 63158 63160 63163 63164 63166 63167 63169 63171 63177 63178 63179 63180 63182 63188 63190 63195 63196 63197 63198 63199 63301 63302 63303 63304 63330 63332 63333 63334 63336 63338 63339 63341 63342 63343 63344 63345 63346 63347 63348 63349 63350 63351 63352 63353 63357 63359 63361 63362 63363 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Billboard Advertising FAQ — Missouri

How much does billboard advertising cost in Missouri?

Billboard advertising in Missouri starts at $735 per 4-week period. Static poster billboards (medium format) average $1,028 per 4-week period ($735–$1,320). Static bulletin billboards (large format, 14'×48') average $3,088 per 4 weeks ($2,175–$4,000). Digital bulletin billboards (LED, large format) average $3,425 per 4 weeks ($2,450–$4,400). Wallscape mural billboards average $16,000 per 4 weeks ($12,000–$20,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Kansas City and St. Louis — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in Missouri?

Billboard advertising in Missouri has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($4–$7) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $8 CPM ($5–$10). Digital bulletin billboards average $6 CPM ($4–$8). Wallscape mural billboards average $21 CPM ($15–$26), reflecting prime large-format placement on high-visibility building faces in Missouri’s urban markets, concentrated in downtown Kansas City and downtown St. Louis. Digital poster billboards average $8 CPM ($6–$9). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 11,477 billboard faces in Missouri.

How often will people see my billboard in Missouri?

A static bulletin in Missouri delivers an average of 399,840 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 562,763 impressions over the same period. A Wallscape mural billboard delivers an average of 775,548 impressions per 4-week period. Commuters on major corridors like I-44, I-55, and I-70 typically pass the same billboard multiple times per week. Across all 11,477 billboard faces in Missouri, the market delivers approximately 4,025,918,448 total impressions per 4-week period.

What are the best roads for billboard advertising in Missouri?

Major billboard corridors in Missouri include I-44 (Interstate 44) (429 faces), I-55 (Interstate 55) (367 faces), US 65 (US Highway 65) (67 faces), US 60 (Southeast Missouri) (62 faces), MO-13 (Missouri Route 13) (45 faces), US 60 (Southwest Missouri) (43 faces), William Street (Cape Girardeau) (43 faces), I-57 (Interstate 57) (36 faces), Kingshighway (Cape Girardeau) (29 faces), and US 67 (US Highway 67) (26 faces). I-44 runs diagonally across Missouri from St. Louis through Rolla, Waynesville, Lebanon, and Springfield to Joplin and the Oklahoma border, following the historic Route 66 corridor — the highest-face-count billboard corridor in Missouri. I-55 runs south from St. Louis through Ste. Genevieve, Cape Girardeau, Scott City, and Sikeston to New Madrid and Hayti in the Bootheel, reaching Southeast Missouri commuters and St. Louis-to-Memphis freight traffic. US 65 runs south from Springfield through Ozark and Christian County to Branson, reaching Ozarks tourism traffic bound for Branson and Table Rock Lake along with Springfield-area commuters. US 60 crosses Southeast Missouri from Van Buren and Poplar Bluff through Dexter and Stoddard County to Sikeston and New Madrid County, reaching small-town residents and agricultural traffic. MO-13 runs north from Kimberling City and Stone County through Springfield to Bolivar, Clinton, and Warrensburg, reaching Springfield commuters and Table Rock Lake traffic.

How many billboards are in Missouri?

The Missouri billboard market contains 11,477 billboard faces tracked by Blue Line Media across 100+ counties statewide. Of these, 348 are digital (LED) and 11,129 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in Jackson County, home to Kansas City, and St. Louis County, surrounding the city of St. Louis.

What types of billboards are available in Missouri?

Missouri billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 11,477 faces in Missouri, 348 are digital (LED) and 11,129 are static (printed/mesh). 22% of inventory is in urban and urban business locations, 22% suburban, and 56% rural, offering flexible targeting across Missouri’s audience densities.

When is the best time to advertise on billboards in Missouri?

Billboard demand in Missouri peaks from April through October, driven by summer travel, lake season, and fall sports. Branson draws heavy tourism traffic from spring through its Christmas show season in December, filling US 65 and the Ozarks corridors. Lake of the Ozarks traffic peaks in summer, and the Missouri State Fair runs in Sedalia in August. Kansas City Chiefs and Royals games and St. Louis Cardinals home stands bring large crowds to both metros, and Mizzou football weekends fill Columbia in the fall. The November–December holiday retail season adds further demand statewide. January and February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for downtown Kansas City and downtown St. Louis Wallscape locations.

How does billboard advertising work in Missouri?

Getting started with billboard advertising in Missouri is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in Missouri?

Billboard sizes in Missouri follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

How far in advance do I need to book billboard advertising in Missouri?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in Missouri?

Yes. Blue Line Media can filter billboard inventory across Missouri by region and market. Missouri divides into five primary advertising regions: Greater St. Louis (St. Louis, St. Charles, Clayton, Chesterfield, and Jefferson County), the Kansas City metro (Kansas City, Independence, Lee’s Summit, Liberty, and Blue Springs), Central Missouri (Columbia, Jefferson City, Sedalia, and the Lake of the Ozarks), Southwest Missouri and the Ozarks (Springfield, Branson, and Joplin), and Southeast Missouri (Cape Girardeau, Sikeston, and Poplar Bluff). Key markets include Kansas City, St. Louis, Springfield, Columbia, Independence, and Joplin. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

What are the most popular billboard locations in Missouri?

Among the most-viewed billboard corridors in Missouri are I-44, running from St. Louis through Springfield to Joplin (429 faces), I-55, connecting St. Louis, Cape Girardeau, and the Bootheel (367 faces), US 65, linking Springfield, Ozark, and Branson (67 faces), US 60, crossing Southeast Missouri from Poplar Bluff to Sikeston (62 faces), and MO-13, running from Kimberling City through Springfield to Bolivar (45 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.

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