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Billboard Advertising in Iowa

Map of Iowa Billboards

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Iowa Billboard Advertising Rates

  • $5,000 minimum spend which may be spread over displays and periods.
  • Get pricing: Pricing
Format Rate / Period (4 wks, est.) Avg. Imps (Age 18+) CPM (est.)
Bulletin (Large Billboard) Static $2,840–$4,740 160,582 $18–$30
Digital Bulletin (Large Digital Billboard) Digital $3,175–$5,050 276,929 $11–$18
Poster (Medium Billboard) Static $800–$1,300 122,156 $7–$11
Digital Poster (Medium Digital Billboard) Digital $1,500–$2,000 151,468 $10–$13

The Iowa billboard market covers 3,930 billboard faces statewide, spanning Polk, Woodbury, Scott, Linn, and Dubuque counties and highway corridors across the state.

Billboard advertising in Iowa starts at $800 per 4-week period. Static poster billboards in Iowa average $1,050 per 4-week period ($800–$1,300). Static bulletin billboards average $3,790 ($2,840–$4,740) and digital bulletin billboards average $4,113 ($3,175–$5,050) per 4-week period.

Billboard advertising in Iowa has CPMs starting at $7 per 4-week period. Static poster billboard CPMs in Iowa average $9 ($7–$11) per 4-week period. Static bulletin billboard CPMs average $24 ($18–$30) and digital bulletin billboard CPMs average $15 ($11–$18).

Major billboard corridors in Iowa include US 218 (66 faces), US 34 (60 faces), US 61 (47 faces), and Iowa Highway 163 (42 faces). Coverage extends across the state from Sioux City and Council Bluffs on the Missouri River through Des Moines, Ames, and Central Iowa to Waterloo, Cedar Rapids, Iowa City, and the Mississippi River cities of Dubuque, Davenport, and Burlington, with additional inventory from Spencer and Mason City in Northern Iowa to Ottumwa and Creston in Southern Iowa.

Iowa Billboard Market Snapshot

The Iowa billboard market tracked by Blue Line Media includes 3,930 billboard faces, comprising 172 digital (LED) and 3,758 static (printed/mesh) displays. Billboard coverage spans 90+ counties, with the heaviest concentration in Polk County, Woodbury County, Scott County, Linn County and Dubuque County. The market delivers approximately 140,191,565 weekly impressions (age 18+), equivalent to approximately 560,766,260 impressions over a standard 4-week campaign period.

Inventory by Location Type — Iowa

Urban — 25%
Suburban — 21%
Rural — 54%

Top Counties by Board Count — Iowa

CountyBillboard Faces
Polk County 383
Woodbury County 275
Scott County 210
Linn County 184
Dubuque County 181
Black Hawk County 149
Cerro Gordo County 100
Clinton County 78
Webster County 76
Des Moines County 72

Major Billboard Corridors — Iowa

Road / CorridorBillboard Faces
US Highway 218 (US-218) 66
US Highway 34 (US-34) 60
US Highway 61 (US-61) 47
Iowa Highway 163 (IA-163) 42
US Highway 63 (US-63) 14
I-80 (Interstate 80) 6
US Highway 18 (US-18) 6
Iowa Highway 9 (IA-9) 4
Iowa Highway 141 (IA-141) 4
US Highway 52 (US-52) 4

Sample Billboard Inventory — Iowa

Location / Road Format Direction 4-Week Imps (Age 18+)
215 Collins Rd, Cedar Rapids, IA Static Bulletin W 3,164,196
I 80 S/S, 5134 ft W/O State Hwy 14, W/F Static Bulletin W 2,653,000
235 Edgewood Road North West, Cedar Rapids, IA Static Bulletin S 2,270,884
I 35 W/S, 4790 ft N/O I 80, N/F Static Bulletin N 1,868,468
I 35 W/S, 4790 ft N/O I 80, S/F Static Bulletin S 1,820,308
I 35 W/S, 3231 ft N/O I 80, N/F Static Bulletin N 1,806,392
100 Waterhawk Drive, Evansdale, IA Static Bulletin E 1,610,308
I 35 W/S, 3231 ft N/O I 80, S/F Static Bulletin S 1,419,908

Iowa Billboard Advertising Market Data

No. of Billboards 3,930
Roads
US Highway 218 (US-218) (66 faces) — reaching southeast and northeast Iowa audiences along the north-south highway running from Keokuk through Mount Pleasant, Washington, Iowa City, Cedar Rapids, Waterloo, Waverly, and Charles City to the Minnesota line. US Highway 34 (US-34) (60 faces) — reaching southern Iowa audiences along the east-west highway running from Burlington through Mount Pleasant, Fairfield, Ottumwa, Albia, Chariton, Osceola, Creston, and Red Oak to Glenwood and the Nebraska line. US Highway 61 (US-61) (47 faces) — reaching eastern Iowa audiences along the Mississippi River corridor running from Keokuk through Fort Madison, Burlington, Muscatine, Davenport, DeWitt, and Maquoketa to Dubuque. Iowa Highway 163 (IA-163) (42 faces) — reaching central Iowa commuters and travelers along the four-lane highway running southeast from Des Moines through Pleasant Hill, Monroe, Pella, and Oskaloosa. US Highway 63 (US-63) (14 faces) — reaching central and northeast Iowa audiences along the north-south highway running from Bloomfield through Ottumwa, Oskaloosa, Tama, Waterloo, and New Hampton to the Minnesota line. I-80 (Interstate 80) (6 faces) — reaching cross-state travelers and commuters along the east-west interstate running from Council Bluffs through Adair, Des Moines, Newton, Grinnell, Iowa City, and Davenport to the Illinois line. US Highway 18 (US-18) (6 faces) — reaching northern Iowa audiences along the east-west highway running from Sheldon through Spencer, Emmetsburg, Algona, Clear Lake, Mason City, Charles City, and West Union to Marquette and the Mississippi River. Iowa Highway 9 (IA-9) (4 faces) — reaching far northern Iowa audiences along the east-west highway running from Rock Rapids through Spirit Lake, Estherville, Osage, Cresco, Decorah, and Waukon to Lansing. Iowa Highway 141 (IA-141) (4 faces) — reaching west-central Iowa audiences along the diagonal highway running northwest from the Des Moines suburbs through Grimes, Granger, Perry, Manning, and Denison toward Sioux City. US Highway 52 (US-52) (4 faces) — reaching northeast Iowa audiences along the highway running from Sabula and Bellevue through Dubuque, Guttenberg, Calmar, and Decorah to the Minnesota line. Additional statewide coverage on US 30 through Clinton, Cedar Rapids, Marshalltown, Ames, Boone, Carroll, and Denison, US 20 from Dubuque through Dyersville and Manchester to Webster City and Fort Dodge, US 71 through Spencer, Storm Lake, Carroll, and Audubon, US 69 through Ames, Ankeny, Des Moines, and Indianola, US 169 through Algona, Humboldt, and Fort Dodge, I-35 through Clear Lake, Ames, Des Moines, and Osceola, Iowa Highway 150 through Independence, Oelwein, and West Union, I-29 through Sioux City, Missouri Valley, and Council Bluffs, and US 65 through Mason City, Iowa Falls, and Des Moines.

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Major Cities & Neighborhoods Des Moines: Downtown Des Moines, East Village, Sherman Hill, Drake, Beaverdale, Ingersoll Park, South Side, Highland Park, Waveland Park, Capitol East, Valley Junction (West Des Moines), Clive, Windsor Heights, Urbandale, Ankeny.

Cedar Rapids: Downtown Cedar Rapids, NewBo District, Czech Village, Mound View, Wellington Heights, Kenwood Park, Indian Creek, Westdale, Hiawatha, Marion.

Davenport (Quad Cities): Downtown Davenport, East Village, Hilltop Campus Village, The Village of East Davenport, Central Davenport, West End, Rockingham Road, Bettendorf.

Sioux City: Downtown Sioux City, Morningside, Riverside, Leeds, Northside, Whispering Creek, Southern Hills.

Iowa City: Downtown Iowa City, Northside, Manville Heights, University Heights, Peninsula Neighborhood, Coralville, Tiffin.

Ames: Downtown Ames, Campustown, Somerset, Northridge, Old Town Historic District, West Ames, South Duff.
Counties Adair, Adams, Allamakee, Appanoose, Audubon, Benton, Black Hawk, Boone, Bremer, Buchanan, Buena Vista, Butler, Calhoun, Carroll, Cass, Cedar, Cerro Gordo, Cherokee, Chickasaw, Clarke, Clay, Clayton, Clinton, Crawford, Dallas, Davis, Decatur, Delaware, Des Moines, Dickinson, Dubuque, Emmet, Fayette, Floyd, Franklin, Fremont, Greene, Grundy, Guthrie, Hamilton, Hancock, Hardin, Harrison, Henry, Howard, Humboldt, Ida, Iowa, Jackson, Jasper, Jefferson, Johnson, Jones, Keokuk, Kossuth, Lee, Linn, Louisa, Lucas, Lyon, Madison, Mahaska, Marion, Marshall, Mills, Mitchell, Monona, Monroe, Montgomery, Muscatine, O’Brien, Osceola, Page, Palo Alto, Plymouth, Pocahontas, Polk, Pottawattamie, Poweshiek, Ringgold, Sac, Scott, Shelby, Sioux, Story, Tama, Taylor, Union, Van Buren, Wapello, Warren, Washington, Wayne, Webster, Winnebago, Winneshiek, Woodbury, Worth, Wright.
Population 3,200,000
Race White 84%
Hispanic 7%
Black 4%
Asian / Other 5%
Median Income $71,000
Median Age 38
Zip Codes
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Billboard Advertising FAQ — Iowa

How much does billboard advertising cost in Iowa?

Billboard advertising in Iowa starts at $800 per 4-week period. Static poster billboards (medium format) average $1,050 per 4-week period ($800–$1,300). Static bulletin billboards (large format, 14'×48') average $3,790 per 4 weeks ($2,840–$4,740). Digital bulletin billboards (LED, large format) average $4,113 per 4 weeks ($3,175–$5,050). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Des Moines and Cedar Rapids — may be priced above these ranges depending on availability.

What is the CPM for billboard advertising in Iowa?

Billboard advertising in Iowa has CPMs starting at $7 per 4-week period. Static poster billboards (medium billboards) average $9 CPM ($7–$11) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $24 CPM ($18–$30). Digital bulletin billboards average $15 CPM ($11–$18). Digital poster billboards average $12 CPM ($10–$13). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 3,930 billboard faces in Iowa.

How often will people see my billboard in Iowa?

A static bulletin in Iowa delivers an average of 160,582 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 276,929 impressions over the same period. Commuters on major corridors like I-80, US 218, and US 61 typically pass the same billboard multiple times per week. Across all 3,930 billboard faces in Iowa, the market delivers approximately 560,766,260 total impressions per 4-week period.

What are the best roads for billboard advertising in Iowa?

Major billboard corridors in Iowa include US Highway 218 (US-218) (66 faces), US Highway 34 (US-34) (60 faces), US Highway 61 (US-61) (47 faces), Iowa Highway 163 (IA-163) (42 faces), US Highway 63 (US-63) (14 faces), I-80 (Interstate 80) (6 faces), US Highway 18 (US-18) (6 faces), Iowa Highway 9 (IA-9) (4 faces), Iowa Highway 141 (IA-141) (4 faces), and US Highway 52 (US-52) (4 faces). US 218 runs north-south from Keokuk through Mount Pleasant and Washington to Iowa City, then follows the Avenue of the Saints corridor through Cedar Rapids, Waterloo, Waverly, and Charles City to the Minnesota line, reaching southeast and northeast Iowa commuters and regional travelers. US 34 crosses southern Iowa from Burlington through Mount Pleasant, Fairfield, Ottumwa, Albia, Chariton, Osceola, Creston, and Red Oak to Glenwood, reaching small-city and rural audiences across the state’s southern tier. US 61 follows the Mississippi River from Keokuk through Fort Madison, Burlington, Muscatine, and Davenport to DeWitt, Maquoketa, and Dubuque, reaching eastern Iowa river-city residents and cross-river travelers. Iowa Highway 163 runs southeast from Des Moines through Pleasant Hill, Monroe, Pella, and Oskaloosa, reaching central Iowa commuters and travelers on the four-lane route between the capital and south-central Iowa. US 63 runs north-south from Bloomfield through Ottumwa, Oskaloosa, Tama, Waterloo, and New Hampton to the Minnesota line, reaching south-central and northeast Iowa audiences.

How many billboards are in Iowa?

The Iowa billboard market contains 3,930 billboard faces tracked by Blue Line Media across 90+ counties statewide. Of these, 172 are digital (LED) and 3,758 are static (printed/mesh), spanning bulletin and poster formats. Coverage is heaviest in Polk County, home to Des Moines, and Woodbury County, home to Sioux City.

What types of billboards are available in Iowa?

Iowa billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 3,930 faces in Iowa, 172 are digital (LED) and 3,758 are static (printed/mesh). 25% of inventory is in urban and urban business locations, 21% suburban, and 54% rural, offering flexible targeting across Iowa’s audience densities.

When is the best time to advertise on billboards in Iowa?

Billboard demand in Iowa is strong year-round, with peaks driven by summer travel, the Iowa State Fair, college football, and the fall harvest season. The summer peak runs from June through August, when RAGBRAI riders cross the state in late July and vacationers head to the Iowa Great Lakes around Okoboji and Spirit Lake. The Iowa State Fair draws more than one million visitors to Des Moines over 11 days each August. Iowa Hawkeyes and Iowa State Cyclones football fill Iowa City and Ames on fall Saturdays from September through November. The fall harvest brings heavy farm and agribusiness traffic to rural corridors such as US 20, US 30, and US 18. In presidential election cycles, the Iowa caucuses bring candidates, campaign staff, and national media to the state in the months leading up to the caucuses. The November–December holiday retail season adds further demand statewide, especially in Des Moines, Cedar Rapids, and the Quad Cities. January through March is the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for State Fair and I-80 locations.

How does billboard advertising work in Iowa?

Getting started with billboard advertising in Iowa is straightforward:

  1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
  2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
  3. Provide creative or use our free design service.
  4. Go live — Boards are posted and your campaign runs for your contracted flight period.

What size are billboards in Iowa?

Billboard sizes in Iowa follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

How far in advance do I need to book billboard advertising in Iowa?

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

  • Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Can I target specific regions or cities with billboard advertising in Iowa?

Yes. Blue Line Media can filter billboard inventory across Iowa by region and market. Iowa divides into four primary advertising regions: Central Iowa (Des Moines, Ames, Ankeny, and Marshalltown), Eastern Iowa (Cedar Rapids, Iowa City, Davenport, and Dubuque), Northern Iowa (Waterloo, Cedar Falls, Mason City, and Fort Dodge), and Western Iowa (Sioux City, Council Bluffs, Spencer, and Carroll). Key markets include Des Moines, Cedar Rapids, Davenport, Sioux City, Iowa City, and Ames. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

What are the most popular billboard locations in Iowa?

Among the most-viewed billboard corridors in Iowa are US 218, linking Keokuk, Iowa City, Cedar Rapids, and Waterloo (66 faces), US 34, crossing southern Iowa from Burlington to Glenwood (60 faces), US 61, following the Mississippi River from Keokuk to Dubuque (47 faces), Iowa Highway 163, connecting Des Moines, Pella, and Oskaloosa (42 faces), and US 63, spanning Ottumwa, Waterloo, and New Hampton (14 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.

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