Description

Jump to rates below.

  • Convention & Trade Show Advertising: Out-of-home advertising used to reach attendees, exhibitors, sponsors, and other visitors traveling to and from conventions, conferences, trade shows, exhibitions, and expos.
  • Formats: Options may include airport advertising, street furniture, taxi and rideshare advertising, mobile billboard trucks, digital displays, and other available media near event venues.
  • Campaign Planning: Campaigns may be selected by conference, market, convention center, event dates, surrounding hotels, transportation routes, media format, and available inventory.

What Is Convention and Trade Show Advertising?

Convention and trade show advertising is advertising planned around conventions, conferences, exhibitions, expos, and other business events to reach attendees and exhibitors while they travel through the host market.

Blue Line Media offers convention and conference advertising for local, regional, national, and international advertisers attending or targeting business events in major U.S. markets.

Advertising Near Convention Centers

Campaigns can use out-of-home media near convention centers, surrounding hotels, airports, entertainment districts, restaurants, transportation corridors, and other locations used by event visitors.

Airport Advertising

Airport advertising can reach convention attendees and exhibitors arriving in or departing from the host market. Available formats may include digital screens, displays, banners, wall graphics, and other airport media.

Street Furniture Advertising

Street furniture formats such as bus shelters, kiosks, and other available displays may be used along streets and pedestrian areas surrounding convention centers and nearby hotels.

Taxi and Rideshare Advertising

Taxi and rideshare advertising may provide additional coverage as attendees travel between airports, hotels, convention centers, restaurants, meetings, and entertainment areas.

Mobile Billboard Advertising

Static and digital/LED mobile billboard trucks can operate on approved routes near convention centers, hotels, event entrances, restaurants, parties, and other locations associated with a conference or trade show.

How Are Convention Advertising Campaigns Planned?

Campaigns may be planned around event dates, convention-center locations, hotels, airport traffic, transportation routes, scheduled events, advertising format, and available inventory.

How Much Does Convention Advertising Cost?

Convention and trade show advertising rates vary by market, media format, location, campaign duration, inventory, production requirements, and event dates.

See the rates below for estimated pricing by advertising format.

Recent Campaigns

Check out companies that advertise for Las Vegas conventions, conferences and trade shows.

ReliaQuest Advertised on a Caravan of Digital/LED Mobile Billboard Trucks for Las Vegas Conference

ReliaQuest took its message to the streets of Las Vegas with a digital/LED mobile billboard truck caravan surrounding Mandalay Bay during the Black Hat conference.

Redis Advertised in Las Vegas for the Conference It Participated In

Valimail Advertised in San Francisco for the RSA Conference

Valimail Mobile Billboard Truck at San Francisco Moscone Center

Valimail used three mobile billboard trucks to circle around the San Francisco Moscone Center for three days of the RSA conference. Attendees and exhibitors saw the ads as they entered and exited the convention center. The trucks operated in a staggered formation around the convention center.

Adobe Advertised Next to Moscone Center For the Salesforce Dreamforce Conference

Adobe Mobile Billboard Truck at San Francisco Moscone Center

Adobe used multiple digital billboard trucks to circle around the Moscone Center and surrounding areas in San Francisco to promote its Sign product during Salesforce Dreamforce. The trucks operated near the convention center and surrounding parties and events during the conference.

Rates

General:

Estimated pricing varies by market, advertising format, location, campaign duration, event dates, production requirements, and available inventory. For more specific pricing: Pricing

Why a range of rates? [X]

• Airport Ads (click for details): $3,500 - $30,000

• Street Furniture Ads: $750 - $6,500

• Taxi Ads: $200 - $500

• Mobile Billboard Ads: $800 - $3,600

Range of rates depends on market, format, location, timing, and inventory.


Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Discounts:

Government and nonprofit organizations may receive a discount on convention advertising media.

Specs/Imps

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.

Creative Specifications: Specifications vary by market, media owner, advertising format, and selected inventory. Exact sizes, file formats, production requirements, and delivery instructions are provided after media is selected.

Audience / Impressions: Impression estimates vary by market, format, location, traffic, route, and media provider.

See the individual airport, street furniture, taxi, and mobile billboard pages for additional format information.

FAQ

1. What is convention, conference, and trade show advertising?

Convention, conference, trade show, and exhibition advertising includes on-site media and sponsorships at professional events—designed to reach attendees, exhibitors, and decision-makers before, during, and after the event.

2. What types of ad placements are available at conferences and expos?

Common placements include registration-area signage, lobby banners, digital screens, escalator wraps, floor graphics, aisle signs, shuttle wraps, lanyards/badges, programs, Wi-Fi sponsorships, and session/stage branding.

3. Who does convention and trade show advertising reach?

It reaches a concentrated audience of industry professionals—attendees, exhibitors, buyers, executives, and influencers—based on the event’s sector and attendee profile.

4. What are the best moments and locations for exposure at an expo?

High-impact moments include registration/check-in, entrance corridors, escalators, food areas, main session rooms, and the routes between hotels and the convention center—where attendee flow is highest.

5. How is conference advertising different from having a booth?

A booth engages attendees who stop by, while event media and sponsorships build broader awareness across all attendees and can drive more qualified traffic to your booth or sessions.

6. What goals are best suited for convention and expo advertising?

It’s ideal for brand leadership, product launches, booth traffic, lead generation, meeting bookings, recruiting, and positioning your company as a category leader in a targeted industry.

7. How are convention and trade show ad packages bought and priced?

Packages are typically priced by sponsorship level or by specific placements, based on event size, attendance, visibility, and included benefits (branding, digital listings, speaking opportunities, exclusivity).

8. What should I know about lead times, specs, and installation?

Event media requires strict deadlines for creative specs, print production, and venue install schedules. Planning ahead helps secure premium placements and avoid rush fees or missed deadlines.

9. Are there category restrictions or exclusivity options?

Often yes—many events offer category exclusivity for certain sponsorship levels and may restrict specific categories. Content approvals and brand guidelines are common for all advertisers.

10. How are convention and conference campaigns measured or recapped?

Recaps may include attendance figures, photos of placements, proof-of-play for digital inventory, and performance indicators like booth traffic, scanned leads, meeting bookings, QR code scans, or post-event surveys.

Media Kit

Markets

Convention and trade show advertising is available around major convention centers and event venues throughout the United States. Available media, locations, formats, and inventory vary by market. Below is a non-exhaustive list of major convention centers.

Convention Center City and State
McCormick Place Chicago, Illinois
Las Vegas Convention Center Las Vegas, Nevada
Walter E. Washington Convention Center Washington, D.C.
Orange County Convention Center Orlando, Florida
Georgia World Congress Center Atlanta, Georgia
Kay Bailey Hutchison Convention Center Dallas, Texas
The Moscone Center San Francisco, California
Music City Center Nashville, Tennessee
San Diego Convention Center San Diego, California
Ernest N. Morial Convention Center New Orleans, Louisiana
Colorado Convention Center Denver, Colorado
Henry B. Gonzalez Convention Center San Antonio, Texas
Phoenix Convention Center Phoenix, Arizona
Los Angeles Convention Center Los Angeles, California
Boston Convention & Exhibition Center Seaport District of Boston, Massachusetts
John B. Hynes Convention Center Boston, Massachusetts
Pennsylvania Convention Center Philadelphia, Pennsylvania
Minneapolis Convention Center Minneapolis, Minnesota
Austin Convention Center Austin, Texas
Jacob K. Javits Center New York, New York
Seattle Convention Center Seattle, Washington
Renaissance Conference Center Detroit, Michigan
Tampa Convention Center Tampa, Florida
America’s Center Convention Complex St. Louis, Missouri
Riverside Convention Center Riverside, California
George R. Brown Convention Center Houston, Texas




Blue Line Media can plan advertising around major conventions, conferences, trade shows, exhibitions, and expos throughout the United States. Event dates and host cities change regularly, so current locations and advertising availability should be confirmed for each campaign.

Event Typical Venue Market (Actual City)
AAPEX – Automotive Aftermarket Products Expo The Venetian Expo Las Vegas (Las Vegas)
Adobe MAX Major Convention Center – Rotating Rotating U.S. Market
Anime Expo Los Angeles Convention Center Los Angeles (Los Angeles)
Anime NYC Jacob K. Javits Convention Center New York (New York City)
Arnold Sports Festival Greater Columbus Convention Center Columbus (Columbus)
Art Basel Miami Beach Miami Beach Convention Center Miami–Fort Lauderdale (Miami Beach)
ASCO Annual Meeting McCormick Place Chicago (Chicago)
ASD Market Week Las Vegas Convention Center Las Vegas (Las Vegas)
AUSA Annual Meeting & Exposition Walter E. Washington Convention Center Washington, DC (Washington, DC)
AWS re:Invent The Venetian / Caesars Forum / Las Vegas Strip Venues Las Vegas (Las Vegas)
Bar & Restaurant Expo Las Vegas Convention Center Las Vegas (Las Vegas)
Black Hat USA Mandalay Bay Convention Center Las Vegas (Las Vegas)
C2E2 – Chicago Comic & Entertainment Expo McCormick Place Chicago (Chicago)
CEDIA Expo Major Convention Center – Rotating Rotating U.S. Market
CES – Consumer Electronics Show Las Vegas Convention Center / The Venetian Expo Las Vegas (Las Vegas)
Chicago Auto Show McCormick Place Chicago (Chicago)
Cisco Live Major Convention Center – Rotating Rotating U.S. Market
Comic-Con International: San Diego San Diego Convention Center San Diego (San Diego)
Comicpalooza George R. Brown Convention Center Houston (Houston)
CONEXPO-CON/AGG Las Vegas Convention Center Las Vegas (Las Vegas)
Cosmoprof North America Mandalay Bay Convention Center Las Vegas (Las Vegas)
D23: The Ultimate Disney Fan Event Anaheim Convention Center Los Angeles (Anaheim)
DEF CON Las Vegas Convention Center Las Vegas (Las Vegas)
Detroit Auto Show Huntington Place Detroit (Detroit)
Dreamforce Moscone Center San Francisco Bay Area (San Francisco)
eMerge Americas Miami Beach Convention Center Miami–Fort Lauderdale (Miami Beach)
Emerald City Comic Con Seattle Convention Center Seattle–Tacoma (Seattle)
Equip Exposition Kentucky Exposition Center Louisville (Louisville)
Esri User Conference San Diego Convention Center San Diego (San Diego)
FABTECH Major Convention Center – Rotating Rotating U.S. Market
Fan Expo Dallas Kay Bailey Hutchison Convention Center Dallas–Fort Worth (Dallas)
FDIC International Indiana Convention Center / Lucas Oil Stadium Indianapolis (Indianapolis)
Fancy Food Show – Summer Jacob K. Javits Convention Center New York (New York City)
Game Developers Conference (GDC) Moscone Center San Francisco Bay Area (San Francisco)
Gen Con Indiana Convention Center Indianapolis (Indianapolis)
Global Gaming Expo (G2E) The Venetian Expo Las Vegas (Las Vegas)
Global Pet Expo Orange County Convention Center Orlando (Orlando)
Great American Beer Festival Colorado Convention Center Denver (Denver)
HD Expo + Conference Mandalay Bay Convention Center Las Vegas (Las Vegas)
HIMSS Global Health Conference & Exhibition Major Convention Center – Rotating Rotating U.S. Market
IAAPA Expo Orange County Convention Center Orlando (Orlando)
ICFF – International Contemporary Furniture Fair Jacob K. Javits Convention Center New York (New York City)
IMTS – International Manufacturing Technology Show McCormick Place Chicago (Chicago)
InfoComm Las Vegas Convention Center / Orange County Convention Center Las Vegas / Orlando (Las Vegas / Orlando)
International Builders' Show (IBS) Las Vegas Convention Center Las Vegas (Las Vegas)
International Pizza Expo Las Vegas Convention Center Las Vegas (Las Vegas)
International Production & Processing Expo (IPPE) Georgia World Congress Center Atlanta (Atlanta)
International Quilt Festival Houston George R. Brown Convention Center Houston (Houston)
International Roofing Expo Major Convention Center – Rotating Rotating U.S. Market
International WorkBoat Show Ernest N. Morial Convention Center New Orleans (New Orleans)
ISC East Jacob K. Javits Convention Center New York (New York City)
ISC West The Venetian Expo Las Vegas (Las Vegas)
I/ITSEC – Interservice/Industry Training, Simulation & Education Conference Orange County Convention Center Orlando (Orlando)
JCK Las Vegas The Venetian Expo Las Vegas (Las Vegas)
J.P. Morgan Healthcare Conference The Westin St. Francis / Union Square Area San Francisco Bay Area (San Francisco)
LA Auto Show Los Angeles Convention Center Los Angeles (Los Angeles)
MAGIC Las Vegas Las Vegas Convention Center Las Vegas (Las Vegas)
MD&M West Anaheim Convention Center Los Angeles (Anaheim)
MEGACON Orlando Orange County Convention Center Orlando (Orlando)
Mid-America Trucking Show (MATS) Kentucky Exposition Center Louisville (Louisville)
MINExpo International Las Vegas Convention Center Las Vegas (Las Vegas)
MODEX Georgia World Congress Center Atlanta (Atlanta)
Money20/20 USA The Venetian Resort / The Venetian Expo Las Vegas (Las Vegas)
NAB Show Las Vegas Convention Center Las Vegas (Las Vegas)
NACS Show Major Convention Center – Rotating Rotating U.S. Market
NAMM Show Anaheim Convention Center Los Angeles (Anaheim)
National Farm Machinery Show Kentucky Exposition Center Louisville (Louisville)
National Restaurant Association Show McCormick Place Chicago (Chicago)
Natural Products Expo West Anaheim Convention Center Los Angeles (Anaheim)
NeoCon THE MART Chicago (Chicago)
New York Comic Con Jacob K. Javits Convention Center New York (New York City)
New York International Auto Show Jacob K. Javits Convention Center New York (New York City)
NRF Retail's Big Show Jacob K. Javits Convention Center New York (New York City)
NY NOW Jacob K. Javits Convention Center New York (New York City)
Offshore Technology Conference (OTC) NRG Park Houston (Houston)
Outdoor Retailer Salt Palace Convention Center Salt Lake City (Salt Lake City)
PACK EXPO International McCormick Place Chicago (Chicago)
PACK EXPO East Pennsylvania Convention Center Philadelphia (Philadelphia)
PAX East Boston Convention & Exhibition Center Boston (Boston)
PAX West Seattle Convention Center Seattle–Tacoma (Seattle)
PAX Unplugged Pennsylvania Convention Center Philadelphia (Philadelphia)
PGA Show Orange County Convention Center Orlando (Orlando)
Philadelphia Auto Show Pennsylvania Convention Center Philadelphia (Philadelphia)
Premiere Orlando Orange County Convention Center Orlando (Orlando)
PRI – Performance Racing Industry Show Indiana Convention Center Indianapolis (Indianapolis)
RSA Conference (RSAC) Moscone Center San Francisco Bay Area (San Francisco)
RootsTech Salt Palace Convention Center Salt Lake City (Salt Lake City)
RSNA Annual Meeting McCormick Place Chicago (Chicago)
Sea-Air-Space Gaylord National Resort & Convention Center Washington, DC (National Harbor)
Seafood Expo North America Boston Convention & Exhibition Center Boston (Boston)
Seatrade Cruise Global Miami Beach Convention Center Miami–Fort Lauderdale (Miami Beach)
SEMICON West Moscone Center San Francisco Bay Area (San Francisco)
SEMA Show Las Vegas Convention Center Las Vegas (Las Vegas)
SHOT Show The Venetian Expo / Caesars Forum Las Vegas (Las Vegas)
SPIE Photonics West Moscone Center San Francisco Bay Area (San Francisco)
SuperZoo Mandalay Bay Convention Center Las Vegas (Las Vegas)
SupplySide Global Mandalay Bay Convention Center Las Vegas (Las Vegas)
Surf Expo Orange County Convention Center Orlando (Orlando)
SXSW – South by Southwest Austin Convention Center / Downtown Austin Venues Austin (Austin)
The Battery Show North America Huntington Place Detroit (Detroit)
Toy Fair New York Jacob K. Javits Convention Center New York (New York City)
VidCon Anaheim Convention Center Los Angeles (Anaheim)
VMX – Veterinary Meeting & Expo Orange County Convention Center Orlando (Orlando)
WasteExpo Major Convention Center – Rotating Rotating U.S. Market
WEFTEC Major Convention Center – Rotating Rotating U.S. Market
WonderCon Anaheim Convention Center Los Angeles (Anaheim)
Work Truck Week Indiana Convention Center Indianapolis (Indianapolis)
World of Concrete Las Vegas Convention Center Las Vegas (Las Vegas)
WWETT Show – Water & Wastewater Equipment, Treatment & Transport Indiana Convention Center Indianapolis (Indianapolis)
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