Transit Ads

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Jump to rates below.

What is transit advertising? The definition of transit advertising is advertising displays placed on vehicles that transport commuters in the public way, such as city buses, trains, subways, airplanes, taxis, pedicabs, ferries and the stations and shelters that serve those vehicles.

Get mass transit ads in over 250 cities with a single national transit advertising company. Also defined as public or municipal transportation advertising space, transit advertisements are an excellent medium to reach the general public. Transit signs are located inside and outside of city/county and municipal public transportation vehicles/stations and terminals. (In some cities, this ad format is referred to as MTA advertising or Metro advertising.) Because of their great visibility and low transit media rates, renting public transit displays produces impressions at a low CPM.

Public transportation advertisement signs (including, by definition, transit stop ads or transit shelter ads) come in several forms, all of which are listed under the Products section, below. Statistics show that transit advertising costs are low compared to other media.

Businesses excel with this ad format for a simple reason: the use of a local transit advertising company to place ads in multiple cities delivers lots of impressions at a low cost.

The advantages and disadvantages of transit advertising are numerous, but one thing is clear: renting transit media is highly effective in garnering large numbers of gross impressions.

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Census Encouraged Participation With Ads on Buses, C Stores and Shopping Carts in Supermarkets

Census encouraged participation in hard to count areas by advertising on city buses, at convenience stores (c stores) and on shopping carts in supermarkets and grocery stores.

See the photos.

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General:

Transit/transportation advertising costs are below.

For more specific pricing: Get Free Quote

Why a range of rates? [X]

Format	Rate
Bus Ads	Range of $150 - $4,500 per display per 4 week period for bus exterior and range of $20 - $50 per display per 4 week period for bus interior
Bus Stop Shelter Ads	Range of $150 - $4,500 per display per 4 week period
Bench Ads	Range of $75 - $500 per display per 4 week period
Subway Ads	Range of $75 - $500 per display per 4 week period
Train-Rail Ads	Range of $75 - $950 per display per 4 week period
Airport Ads	Range of $1,500 - $14,500 per display per 4 week period
Taxi Ads	Range of $200 - $1,950 per display per 4 week period
Mobile Billboard Truck Ads	Range of $800 - $3,600 per display per 8-hour day
Pedicab Ads	Range of $200 - $750 per display per 4 week period
Ferry Ads	Range of $200 - $750 per display per 4 week period

Range of rates depends on timing, duration and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 or higher per market (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations receive a discount on transit advertisement rates.

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Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital/LED/Video: 3 business days prior to ad start date.