Transit Ads

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Jump to rates below.

• Transit Advertising: Displays on public transportation vehicles, stations, and shelters.
• Coverage: National and local transit advertising company provides ads in 250+ cities.
• Effectiveness: Offers high visibility and low CPM, producing large numbers of impressions.

What is transit advertising? The definition of transit advertising is advertising displays placed on vehicles that transport commuters in the public way, such as city buses, trains, subways, airplanes, taxis, pedicabs, ferries and the stations and shelters that serve those vehicles.

Get mass transit ads in over 250 cities with a single national and local transit advertising company. Also defined as public or municipal transportation advertising space, transit advertisements are an excellent medium to reach the general public. Transit signs are located inside and outside of city/county and municipal public transportation vehicles/stations and terminals. (In some cities, this ad format is referred to as MTA advertising or Metro advertising.) Because of their great visibility and low transit media rates, renting public transit displays produces impressions at a low CPM.

Public transportation advertisement signs (including, by definition, transit stop ads or transit shelter ads) come in several forms, all of which are listed under the Products section, below. Statistics show that transit advertising costs are low compared to other media.

The advantages and disadvantages of transit advertising are numerous, but one thing is clear: renting transit media is highly effective in garnering large numbers of gross impressions.

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Census Encouraged Participation With Ads on Buses, C Stores and Shopping Carts in Supermarkets

Census encouraged participation in hard to count areas by advertising on city buses, at convenience stores (c stores) and on shopping carts in supermarkets and grocery stores.

See the photos.

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General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format	Rate
Bus Ads	$150 - $4,500 for bus exterior and $50 - $150 for bus interior
Bus Stop Shelter Ads	$150 - $5,500
Bench Ads	$75 - $500
Subway Ads	$75 - $500
Train-Rail Ads	$75 - $950
Airport Ads	$1,500 - $14,500
Taxi Ads	$200 - $1,950
Mobile Billboard Truck Ads	$800 - $3,600 per display per 8-hour day
Pedicab Ads	$200 - $750
Ferry Ads	$200 - $750

Range of rates depends on timing, duration and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 or higher per market (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations receive a discount on transit advertisement rates.

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Range of estimated impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.