What is transit advertising? The definition of transit advertising is advertising displays placed on vehicles that transport commuters in the public way, such as city buses, trains, subways, airplanes and the stations and shelters that serve those vehicles.
Get mass transit ads in over 250 cities with a single national transit advertising agency. Also defined as public or municipal transportation advertising space, transit advertisements are an excellent medium to reach the general public. Transit signs are located inside and outside of city/county and municipal public transportation vehicles/stations and terminals. (In some cities, this ad format is referred to as MTA advertising or Metro advertising.) Because of their great visibility and low transit media rates, renting public transit displays produces lots of impressions at a low CPM.
Public transportation advertisement signs (including, by definition, transit stop ads or transit shelter ads) come in several forms, all of which are listed under the Products section, below. Statistics show that transit advertising costs are low compared to other media.
Businesses excel with this ad format for a simple reason: the use of a local transit advertising company to place ads in multiple cities delivers lots of impressions at a low cost.
With the growth of DVR use, advertising on transit media space has grown in popularity. And at reduced transit advertising rates. Some of the advantages and disadvantages of transit advertising: because the target demographic can't fast forward through transit ads, like they can with TV commercials, they are more impactful; but this ad format can be costly. Nevertheless, renting transit media is highly effective in garnering large numbers of gross impressions, because of high traffic counts for many locations.
Transit/transportation advertising costs are below.
For more specific pricing, submit Get Free Quote form at top.
|Bus Ads (click to see detailed rates)||Range of $150 - $4,500 per ad per 4 week period for bus exterior and range of $20 - $50 per ad per 4 week period for bus interior|
|Bus Stop / Bus Shelter Ads||Range of $150 - $4,500 per ad per 4 week period|
|Bench Ads||Range of $75 - $500 per ad per 4 week period|
|Subway Ads||Range of $75 - $500 per ad per 4 week period|
|Train-Rail Ads||Range of $75 - $950 per ad per 4 week period|
|Airport Ads||Range of $1,500 - $14,500 per ad per 4 week period|
Range of rates depends on timing and market
Minimum of 10 to 200 transit ads, depending on the transit media, timing and market.
All rates and minimum purchase figures for transportation ads costs depend on the ad format, timing and market, and availability may change without notice.
Government and nonprofit organizations receive a discount on transit advertisement rates.
See below for the average number of times a transit ad is seen (i.e., transit advertising impressions or views) and the average transit ad size/dimensions and specifications.
Range of impressions/views depends on market.
(Lead time is approx. 3 weeks. Can be reduced in certain cases.)
|Bus Ads (click to see detailed rates)||Range of 9,000 to 17,000 per ad per day.
Size: Varies by format
|Bus Stop / Bus Shelter Ads||Range of 9,000 to 17,000 per ad per day.
Size: 47.5" W x 68.5" H
|Bench Ads||Range of 8,000 to 14,000 per ad per day.
Size: 84" W by 30" H or 84" W x 24" H
|Subway Ads||Varies by market.
Size: Varies by format
|Train-Rail Ads||Varies by market.
Size: Varies by format
|Airport Ads||Range of 12,000 to 25,000 per ad per day.
Size: 62" W x 43" H and larger sizes
Transit advertising generates multiple exposures and impressions on a daily basis.
Visibility: Transit advertising provides unmatched eye-level coverage by traveling along busy streets in close proximity to drivers and pedestrians. Additionally, large, dynamic, moving advertisements catch consumer’s eyes and command attention.
Frequency: Transit advertising is a perfect medium to provide continuous exposure. Buses carry your message throughout the market, reaching potential customers over and over again, multiple times in multiple locations, increasing consumer response.
Reach: Transit advertising saturates the market, delivering your message directly to consumers throughout the market. Unlike other mediums, transit is not limited to a single station or location.
Unavoidability: Transit advertising cannot be turned off. It cannot be skipped over, fast-forwarded, avoided or ignored.
Retention: Transit advertising greatly increases consumer recall and brand awareness. Repeat exposure and strong creative execution make a positive impact that increases brand preference and makes your brands, products and services more memorable.
Interaction: Transit advertising provides coverage in key locations that other mediums cannot reach and delivers your message directly everyday where consumers live, work and play.
Flexibility: Transit advertising offers multiple media formats. From full bus wraps to interior signage, your message is delivered effectively, on budget and within your timeframe - ensuring a successful campaign.
Cost Effectiveness: Transit advertising is not only incredibly effective, it is exceptionally cost effective. Transit has a lower CPM (cost-perthousand impressions) than any other major advertising medium.
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One call to Blue Line Media provides us with any advertising option in any city across the country.
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Working with Blue Line Media is a delight.
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Transit ads may be available in the following markets:
|Alabama||Birmingham, AL (incl. Anniston, AL and Tuscaloosa, AL)|
|Huntsville-Decatur, AL (incl. Florence, AL)|
|Mobile, AL (incl. University of South Alabama)|
|Tucson, AZ (Sierra Vista)|
|Arkansas||Fort Smith-Fayetteville-Springdale-Rogers, AR|
|Little Rock, AR - Pine Bluff, AR|
|Monroe, LA - El Dorado, AR|
|California||Antelope Valley, CA (incl. Lancaster & Palmdale, CA)|
|Coachella Valley, CA (incl. Palms Springs & Thousand Palms, CA)|
|Culver City, CA|
|East Bay, CA (Alameda County, incl. Oakland, CA)|
|East Bay, CA (Contra Costa County, incl. Concord & Walnut Creek)|
|Fresno, CA - Visalia, CA|
|Inland Empire, CA|
|Los Angeles, CA|
|Long Beach, CA|
|Marin, CA (incl. San Rafael, CA)|
|Monterey, CA - Salinas, CA|
|Orange County, CA (incl. Santa Ana, CA)|
|Palm Springs, CA|
|Riverside County, CA|
|San Bernardino County, CA|
|San Diego, CA|
|San Francisco, CA|
|San Joaquin County, CA (incl. Stockton, CA)|
|San Mateo County (incl. Redwood City), CA|
|Santa Barbara-Santa Maria-San Luis Obispo, CA|
|Santa Clara Valley, CA (incl. San Jose & Silicon Valley)|
|Santa Cruz, CA|
|Santa Monica, CA|
|Sonoma County, CA (incl. Santa Rosa, CA)|
|Ventura County, CA (incl. Oxnard, CA)|
|Yuma, AZ - El Centro, CA|
|Colorado||Colorado Springs, CO - Pueblo, CO|
|Eagle County, CO (incl. Vail, CO)|
|Fort Collins, CO|
|Grand Junction, CO - Montrose, CO|
|Roaring Fork Valley, CO (incl. Aspen, CO)|
|Summity County, CO|
|Winter Park, CO (incl. Grand County, CO)|
|Hartford, CT & New Haven, CT (incl. Wallingford, CT)|
|Waterbury, CT (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT|
|Delaware||New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE|
|Florida||Daytona Beach, FL|
|Fort Lauderdale, FL|
|Fort Myers, FL - Naples, FL|
|Manatee County, FL (incl. Brandenton, FL)|
|Mobile, AL - Pensacola, FL (incl. Fort Walton Beach, FL)|
|Palm Beach, FL|
|Panama City, FL|
|Tallahassee, FL (incl. Florida State University & Florida A&M University)|
|Tampa-Saint Petersburg, FL - Clearwater, FL|
|West Palm Beach, FL - Fort Pierce, FL|
|Athens, GA (incl. University of Georgia)|
|Tallahassee, FL-Thomasville, GA|
|Hawaii||Honolulu, HI (Island of Oahu)|
|Idaho Falls-Pocatello, ID|
|Twin Falls, ID|
|Illinois||Champaign, IL - Springfield, IL - Decatur, IL|
|Macomb, IL (incl. Western Illinois University)|
|Paducah, KY-Cape Girardeau, MO-Harrisburg, IL|
|Peoria, IL - Bloomington, IL|
|Rock Island County, IL (incl. Moline, IL)|
|Fort Wayne, IN|
|South Bend, IN - Elkhart, IN|
|Terre Haute, IN|
|Iowa||Cedar Rapids, IA - Waterloo, IA - Iowa City, IA - Dubuque, IA|
|Davenport, IA-Rock Island-Moline, IL|
|Des Moines, IA - Ames, IA|
|Quincy, IL-Hannibal, MO-Keokuk, IA|
|Sioux City, IA|
|Kansas||Joplin, MO-Pittsburg, KS|
|Kenutcky||Bowling Green, KY|
|Northern Kentucky (incl. Fort Wright & Covington, KY)|
|Baton Rouge, LA|
|Lake Charles, LA|
|New Orleans, LA|
|Montgomery County, MD (incl. Rockville, MD)|
|Prince George's County, MD|
|Massachusetts||Amherst, MA & Northampton, MA (incl. University of Massachusetts)|
|Attleboro Taunton, MA|
|Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA|
|Merrimack Valley, MA|
|New Bedford, MA - Fall River, MA|
|Springfield, MA - Holyoke, MA|
|Ann Arbor, MI|
|Battle Creek, MI|
|Flint, MI - Saginaw, MI - Bay City, MI|
|Grand Rapids, MI|
|Traverse City-Cadillac, MI|
|Minneapolis, MN - Saint Paul, MN|
|Rochester, MN-Mason City, IA-Austin, MN|
|Saint Cloud, MN|
|Mississippi||Biloxi-Gulfport, MS||Jackson, MS|
|Jefferson City, MO|
|Kansas City, MO|
|Saint Joseph, MO|
|Saint Louis, MO|
|Great Falls, MT|
|Nebraska||Lincoln, NE & Hastings-Kearney, NE|
|Nevada||Las Vegas, NV|
|Stateline, NV (incl. Lake Tahoe, NV)|
|New Hampshire||Concord-Laconia, NH|
|New Jersey||Entire state, incl. Newark, NJ and Jersey City, NJ|
|New Mexico||Albuquerque, NM|
|Santa Fe, NM|
|New York||Albany, NY|
|Buffalo, NY - Niagara Falls, NY|
|Long Island (Nassau County), NY|
|Long Island (Suffolk County), NY|
|New York City (Bronx), NY|
|New York City (Brooklyn), NY|
|New York City (Manhattan), NY|
|New York City (Queens), NY|
|New York City (Staten Island), NY|
|Schenectady, NY - Troy, NY|
|Westchester County, NY (incl. White Plains & Yonkers, NY)|
|North Carolina||Chapel Hill, NC|
|Greensboro, NC - High Point, NC|
|Greenville, NC - New Bern-Washington, NC|
|Raleigh, NC - Durham, NC (Fayetteville, NC)|
|Winston Salem, NC|
|North Dakota||Fargo, ND & Moorehead-Valley City, ND|
|Minot-Bismarck-Dickinson, ND (Williston, ND)|
|Cleveland, OH (Canton, OH)|
|Wheeling, WV-Steubenville, OH|
|Oklahoma||Oklahoma City, OK|
|Oklahoma State University, OK|
|Sherman, TX-Ada, OK|
|Wichita Falls, TX-Lawton, OK|
|Medford-Klamath Falls, OR|
|Monroe County, PA|
|State College, PA (incl. Penn. State University)|
|Westmoreland County, PA (incl. Greensburg)|
|Wilkes Barre, PA - Scranton, PA|
|Puerto Rico||San Juan, PR|
|Rhode Island||Providence, RI|
|South Carolina||Charleston, SC|
|Greenville,SC - Spartanburg, SC - Asheville, NC - Anderson, SC|
|Myrtle Beach, SC - Florence, SC|
|South Dakota||Rapid City, SD|
|Sioux Falls, SD (Mitchell)|
|Beaumont, TX - Port Arthur, TX|
|College-Station, TX - Bryan, TX (incl. Texas A&M University)|
|Corpus Christi, TX|
|El Paso, TX|
|Fort Worth, TX|
|Harlingen, TX - Weslaco, TX|
|Lubbock,TX (incl. Texas Technical University)|
|San Angelo, TX|
|San Antonio, TX|
|Tyler, TX - LongView, TX (Lufkin & Nacogdoches)|
|Waco, TX - Temple, TX - Bryan, TX|
|Park City, UT|
|Salt Lake City, UT|
|Hampton-Norfolk-Virginia Beach, VA|
|Norfolk-Portsmouth-Newport News, VA|
|Richmond, VA - Petersburg, VA|
|Burlington, VT-Plattsburgh, NY|
|Grays Harbor, WA|
|Snohomish County, WA (excl. Everett)|
|Wenatchee (Chelan & Douglas Counties), WA|
|Washington, DC||Washington, DC|
|West Virginia||Bluefield-Beckley-Oak Hill, WV|
|Wisconsin||Duluth, MN-Superior, WI|
|Eau Claire, WI|
|Green Bay-Appleton, WI|
|La Crosse, WI - Eau Claire, WI|
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