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Transit Ads
Description
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- Transit Advertising: Displays on public transportation vehicles, stations, and shelters.
- Coverage: National and local transit advertising company provides ads in 250+ cities.
- Effectiveness: Offers high visibility and low CPM, producing large numbers of impressions.
What is transit advertising? The definition of transit advertising is advertising displays placed on vehicles that transport commuters in the public way, such as city buses, trains, subways, airplanes, taxis, pedicabs, ferries and the stations and shelters that serve those vehicles.
Get mass transit ads in over 250 cities with a single national and local transit advertising company. Also defined as public or municipal transportation advertising space, transit advertisements are an excellent medium to reach the general public. Transit signs are located inside and outside of city/county and municipal public transportation vehicles/stations and terminals. (In some cities, this ad format is referred to as MTA advertising or Metro advertising.) Because of their great visibility and low transit media rates, renting public transit displays produces impressions at a low CPM.
Public transportation advertisement signs (including, by definition, transit stop ads or transit shelter ads) come in several forms, all of which are listed under the Products section, below. Statistics show that transit advertising costs are low compared to other media.
The advantages and disadvantages of transit advertising are numerous, but one thing is clear: renting transit media is highly effective in garnering large numbers of gross impressions.
Recent Campaigns
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Census Encouraged Participation With Ads on Buses, C Stores and Shopping Carts in Supermarkets
Census encouraged participation in hard to count areas by advertising on city buses, at convenience stores (c stores) and on shopping carts in supermarkets and grocery stores.
Rates
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General:
Estimated per display per period (4 weeks). For more specific pricing: Pricing
| Format | Rate |
|---|---|
| Bus Ads | $150 - $4,500 for bus exterior and $50 - $150 for bus interior |
| Bus Stop Shelter Ads | $150 - $5,500 |
| Bench Ads | $75 - $500 |
| Subway Ads | $75 - $500 |
| Train-Rail Ads | $75 - $950 |
| Airport Ads | $1,500 - $14,500 |
| Taxi Ads | $200 - $1,950 |
| Mobile Billboard Truck Ads | $800 - $3,600 per display per 8-hour day |
| Pedicab Ads | $200 - $750 |
| Ferry Ads | $200 - $750 |
Range of rates depends on timing, duration and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 or higher per market (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations receive a discount on transit advertisement rates.
Specs/Imps
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Range of estimated impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
- Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
- Digital: 3 business days prior to ad start date.
| Format | Est. Impressions/Views Per Display Per Day |
|---|---|
| Bus Ads (click for details) | 9,000 - 17,000 Size: Varies by format |
| Bus Stop Shelter Ads | 9,000 - 17,000 Size: 47.5" W x 68.5" H |
| Bench Ads | 8,000 - 14,000 Size: 84" W by 30" H or 84" W x 24" H |
| Subway Ads | Varies by market. Size: Varies by format |
| Train-Rail Ads | Varies by market. Size: Varies by format |
| Airport Ads | 12,000 - 25,000 Size: 62" W x 43" H and larger sizes |
| Taxi Ads | 9,000 - 12,000 Size: 48" W x 14" H |
| Mobile Billboard Truck Ads | Impressions Vary. Size: Approx. 23' W x 10' H |
| Pedicab Ads | 2,000 - 4,000 Size: Varies by market |
| Ferry Ads | 2,000 - 4,000 Size: Varies by market |
Transit Advertising Advantages
Get Pricing
Free $ For Nonprofits
Campaigns
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Ohio's Get Out the Vote Campaign Advertises on Gas Station Pump Toppers For Nov Election.
See the ads. >> -
Easterseals Ads in Doctor Offices, Bar/Restaurant Restrooms, Supermarket Shopping Carts and Delivery Trucks.
See the ads. >> -
Fashion Retailer Wild / Wheat Paste Ads Postings Promote New Store.
See the ads. >> -
Government Health Dept Ads on Standees/Banners in Pharmacies.
See the ads. >> -
Police / Law Enforcement Transit / City Bus Ads to Recruit Employees.
See the ads. >> -
School District Advertises on Posters in Pediatrician Medical Doctor/Physician Offices to Reach Children and Parents.
See the ads. >>
Testimonials
One call to Blue Line Media provides us with any advertising option in any city across the country.
Matt Freeman
PETA
Blue Line Media has executed multiple government PSA campaigns in multiple U.S. cities, thereby giving our clients a truly national reach.
Sarah Parada
Porter Novelli
Working with Blue Line Media is a delight.
Judith DeCamp
ACS Quantum
Blue Line Media is extremely helpful in delivering advertising media in any city we want across the country.
Sheldon de Souza
Better World Advertising
Markets
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Transit ads are available in the following markets:
| State | Market |
|---|---|
| Alabama | Birmingham, AL (incl. Anniston, AL and Tuscaloosa, AL) |
| Alabama | Dothan, AL |
| Alabama | Huntsville-Decatur, AL (incl. Florence, AL) |
| Alabama | Mobile, AL (incl. University of South Alabama) |
| Alabama | Montgomery-Selma, AL |
| Alaska | Anchorage, AK |
| Alaska | Fairbanks, AK |
| Alaska | Juneau, AK |
| Arizona | Phoenix, AZ |
| Arizona | Tucson, AZ (Sierra Vista) |
| Arkansas | Fort Smith-Fayetteville-Springdale-Rogers, AR |
| Arkansas | Jonesboro, AR |
| Arkansas | Little Rock, AR - Pine Bluff, AR |
| Arkansas | Monroe, LA - El Dorado, AR |
| California | Antelope Valley, CA (incl. Lancaster & Palmdale, CA) |
| California | Bakersfield, CA |
| California | Chico-Redding, CA |
| California | Coachella Valley, CA (incl. Palms Springs & Thousand Palms, CA) |
| California | Culver City, CA |
| California | Davis, CA |
| California | East Bay, CA (Alameda County, incl. Oakland, CA) |
| California | East Bay, CA (Contra Costa County, incl. Concord & Walnut Creek) |
| California | Eureka, CA |
| California | Fairfield, CA |
| California | Fresno, CA - Visalia, CA |
| California | Inland Empire, CA |
| California | Los Angeles, CA |
| California | Long Beach, CA |
| California | Marin, CA (incl. San Rafael, CA) |
| California | Merced, CA |
| California | Modesto, CA |
| California | Monterey, CA - Salinas, CA |
| California | Napa, CA |
| California | Oakland, CA |
| California | Orange County, CA (incl. Santa Ana, CA) |
| California | Palm Springs, CA |
| California | Riverside County, CA |
| California | Sacramento, CA |
| California | San Bernardino County, CA |
| California | San Diego, CA |
| California | San Francisco, CA |
| California | San Joaquin County, CA (incl. Stockton, CA) |
| California | San Mateo County (incl. Redwood City), CA |
| California | Santa Barbara-Santa Maria-San Luis Obispo, CA |
| California | Santa Clara Valley, CA (incl. San Jose & Silicon Valley) |
| California | Santa Cruz, CA |
| California | Santa Monica, CA |
| California | Sonoma County, CA (incl. Santa Rosa, CA) |
| California | Stockton, CA |
| California | Vallejo, CA |
| California | Ventura County, CA (incl. Oxnard, CA) |
| California | Yuma, AZ - El Centro, CA |
| Colorado | Colorado Springs, CO - Pueblo, CO |
| Colorado | Denver, CO |
| Colorado | Eagle County, CO (incl. Vail, CO) |
| Colorado | Fort Collins, CO |
| Colorado | Grand Junction, CO - Montrose, CO |
| Colorado | Roaring Fork Valley, CO (incl. Aspen, CO) |
| Colorado | Summity County, CO |
| Colorado | Winter Park, CO (incl. Grand County, CO) |
| Connecticut | Bridgeport, CT |
| Connecticut | Hartford, CT & New Haven, CT (incl. Wallingford, CT) |
| Connecticut | Norwalk, CT |
| Connecticut | Norwich, CT |
| Connecticut | Stamford, CT |
| Connecticut | Waterbury, CT (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT |
| Delaware | New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE |
| Florida | Daytona Beach, FL |
| Florida | Fort Lauderdale, FL |
| Florida | Fort Myers, FL - Naples, FL |
| Florida | Gainesville, FL |
| Florida | Jacksonville, FL |
| Florida | Lakeland, FL |
| Florida | Manatee County, FL (incl. Brandenton, FL) |
| Florida | Melbourne, FL |
| Florida | Miami, FL |
| Florida | Mobile, AL - Pensacola, FL (incl. Fort Walton Beach, FL) |
| Florida | Orlando, FL |
| Florida | Palm Beach, FL |
| Florida | Panama City, FL |
| Florida | Sarasota, FL |
| Florida | Tallahassee, FL (incl. Florida State University & Florida A&M University) |
| Florida | Tampa-Saint Petersburg, FL - Clearwater, FL |
| Florida | West Palm Beach, FL - Fort Pierce, FL |
| Georgia | Albany, GA |
| Georgia | Athens, GA (incl. University of Georgia) |
| Georgia | Atlanta, GA |
| Georgia | Augusta, GA |
| Georgia | Columbus, GA |
| Georgia | Macon, GA |
| Georgia | Savannah, GA |
| Georgia | Tallahassee, FL-Thomasville, GA |
| Hawaii | Honolulu, HI (Island of Oahu) |
| Idaho | Boise, ID |
| Idaho | Idaho Falls-Pocatello, ID |
| Idaho | Twin Falls, ID |
| Illinois | Champaign, IL - Springfield, IL - Decatur, IL |
| Illinois | Chicago, IL |
| Illinois | Macomb, IL (incl. Western Illinois University) |
| Illinois | Madison, IL |
| Illinois | Paducah, KY-Cape Girardeau, MO-Harrisburg, IL |
| Illinois | Peoria, IL - Bloomington, IL |
| Illinois | Rock Island County, IL (incl. Moline, IL) |
| Illinois | Rockford, IL |
| Illinois | Springfield, IL |
| Indiana | Evansville, IN |
| Indiana | Fort Wayne, IN |
| Indiana | Indianapolis, IN |
| Indiana | Lafayette, IN |
| Indiana | South Bend, IN - Elkhart, IN |
| Indiana | Terre Haute, IN |
| Iowa | Cedar Rapids, IA - Waterloo, IA - Iowa City, IA - Dubuque, IA |
| Iowa | Davenport, IA-Rock Island-Moline, IL |
| Iowa | Des Moines, IA - Ames, IA |
| Iowa | Quincy, IL-Hannibal, MO-Keokuk, IA |
| Iowa | Sioux City, IA |
| Kansas | Joplin, MO-Pittsburg, KS |
| Kansas | Hutchinson, KS |
| Kansas | Topeka, KS |
| Kansas | Wichita, KS |
| Kentucky | Bowling Green, KY |
| Kentucky | Lexington, KY |
| Kentucky | Louisville, KY |
| Kentucky | Northern Kentucky (incl. Fort Wright & Covington, KY) |
| Louisiana | Alexandria, LA |
| Louisiana | Baton Rouge, LA |
| Louisiana | Lafayette, LA |
| Louisiana | Lake Charles, LA |
| Louisiana | New Orleans, LA |
| Louisiana | Shreveport, LA |
| Maine | Bangor, ME |
| Maine | Lewiston-Auburn, ME |
| Maine | Portland, ME |
| Maryland | Annapolis, MD |
| Maryland | Baltimore, MD |
| Maryland | Montgomery County, MD (incl. Rockville, MD) |
| Maryland | Prince George's County, MD |
| Maryland | Salisbury, MD |
| Massachusetts | Amherst, MA & Northampton, MA (incl. University of Massachusetts) |
| Massachusetts | Attleboro Taunton, MA |
| Massachusetts | Boston, MA |
| Massachusetts | Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA |
| Massachusetts | Brockton, MA |
| Massachusetts | Lowell, MA |
| Massachusetts | Lawrence/Haverhill, MA |
| Massachusetts | Merrimack Valley, MA |
| Massachusetts | New Bedford, MA - Fall River, MA |
| Massachusetts | Springfield, MA - Holyoke, MA |
| Massachusetts | Worcester, MA |
| Michigan | Alpena, MI |
| Michigan | Ann Arbor, MI |
| Michigan | Battle Creek, MI |
| Michigan | Detroit, MI |
| Michigan | Flint, MI - Saginaw, MI - Bay City, MI |
| Michigan | Grand Rapids, MI |
| Michigan | Kalamazoo, MI |
| Michigan | Lansing, MI |
| Michigan | Marquette, MI |
| Michigan | Traverse City-Cadillac, MI |
| Minnesota | Duluth, MN |
| Minnesota | Mankato, MN |
| Minnesota | Minneapolis, MN - Saint Paul, MN |
| Minnesota | Rochester, MN-Mason City, IA-Austin, MN |
| Minnesota | Saint Cloud, MN |
| Mississippi | Biloxi-Gulfport, MS |
| Mississippi | Jackson, MS |
| Mississippi | Meridian, MS |
| Missouri | Columbia, MO |
| Missouri | Jefferson City, MO |
| Missouri | Kansas City, MO |
| Missouri | Springfield, MO |
| Missouri | Saint Joseph, MO |
| Missouri | Saint Louis, MO |
| Montana | Billings, MT |
| Montana | Great Falls, MT |
| Montana | Helena, MT |
| Montana | Missoula, MT |
| Nebraska | Lincoln, NE & Hastings-Kearney, NE |
| Nebraska | Omaha, NE |
| Nevada | Las Vegas, NV |
| Nevada | Reno, NV |
| Nevada | Stateline, NV (incl. Lake Tahoe, NV) |
| New Hampshire | Concord-Laconia, NH |
| New Hampshire | Manchester, NH |
| New Hampshire | Nashua, NH |
| New Hampshire | Portsmouth, NH |
| New Jersey | Entire state, incl. Newark, NJ and Jersey City, NJ |
| New Mexico | Albuquerque, NM |
| New Mexico | Santa Fe, NM |
| New York | Albany, NY |
| New York | Binghamton, NY |
| New York | Buffalo, NY - Niagara Falls, NY |
| New York | Elmira, NY |
| New York | Ithaca, NY |
| New York | Long Island (Nassau County), NY |
| New York | Long Island (Suffolk County), NY |
| New York | New York City (Bronx), NY |
| New York | New York City (Brooklyn), NY |
| New York | New York City (Manhattan), NY |
| New York | New York City (Queens), NY |
| New York | New York City (Staten Island), NY |
| New York | Rochester, NY |
| New York | Schenectady, NY - Troy, NY |
| New York | Syracuse, NY |
| New York | Rome, NY |
| New York | Utica, NY |
| New York | Watertown, NY |
| New York | Westchester County, NY (incl. White Plains & Yonkers, NY) |
| North Carolina | Chapel Hill, NC |
| North Carolina | Charlotte, NC |
| North Carolina | Greensboro, NC - High Point, NC |
| North Carolina | Greenville, NC - New Bern-Washington, NC |
| North Carolina | Raleigh, NC - Durham, NC (Fayetteville, NC) |
| North Carolina | Wilmington, NC |
| North Carolina | Winston Salem, NC |
| North Dakota | Fargo, ND & Moorehead-Valley City, ND |
| North Dakota | Minot-Bismarck-Dickinson, ND (Williston, ND) |
| Ohio | Akron, OH |
| Ohio | Cincinnati, OH |
| Ohio | Cleveland, OH (Canton, OH) |
| Ohio | Columbus, OH |
| Ohio | Dayton, OH |
| Ohio | Lima, OH |
| Ohio | Toledo, OH |
| Ohio | Wheeling, WV-Steubenville, OH |
| Ohio | Youngstown, OH |
| Ohio | Zanesville, OH |
| Oklahoma | Oklahoma City, OK |
| Oklahoma | Oklahoma State University, OK |
| Oklahoma | Sherman, TX-Ada, OK |
| Oklahoma | Tulsa, OK |
| Oklahoma | Wichita Falls, TX-Lawton, OK |
| Oregon | Bend, OR |
| Oregon | Eugene, OR |
| Oregon | Medford-Klamath Falls, OR |
| Oregon | Portland, OR |
| Oregon | Salem, OR |
| Pennsylvania | Allentown, PA |
| Pennsylvania | Erie, PA |
| Pennsylvania | Harrisburg, PA |
| Pennsylvania | Johnstown-Altoona, PA |
| Pennsylvania | Lancaster, PA |
| Pennsylvania | Lebanon, PA |
| Pennsylvania | Monroe County, PA |
| Pennsylvania | Philadelphia, PA |
| Pennsylvania | Pittsburgh, PA |
| Pennsylvania | Reading, PA |
| Pennsylvania | State College, PA (incl. Penn. State University) |
| Pennsylvania | Westmoreland County, PA (incl. Greensburg) |
| Pennsylvania | Wilkes Barre, PA - Scranton, PA |
| Pennsylvania | Williamsport, PA |
| Pennsylvania | York, PA |
| Puerto Rico | San Juan, PR |
| Rhode Island | Providence, RI |
| South Carolina | Charleston, SC |
| South Carolina | Columbia, SC |
| South Carolina | Greenville,SC - Spartanburg, SC - Asheville, NC - Anderson, SC |
| South Carolina | Myrtle Beach, SC - Florence, SC |
| South Dakota | Rapid City, SD |
| South Dakota | Sioux Falls, SD (Mitchell) |
| Tennessee | Chattanooga, TN |
| Tennessee | Jackson, TN |
| Tennessee | Knoxville, TN |
| Tennessee | Memphis, TN |
| Tennessee | Nashville, TN |
| Tennessee | Tri-Cities, TN-VA |
| Texas | Abilene-Sweetwater, TX |
| Texas | Amarillo, TX |
| Texas | Austin, TX |
| Texas | Beaumont, TX - Port Arthur, TX |
| Texas | Brownsville-McAllen, TX |
| Texas | College-Station, TX - Bryan, TX (incl. Texas A&M University) |
| Texas | Corpus Christi, TX |
| Texas | Dallas, TX |
| Texas | El Paso, TX |
| Texas | Fort Worth, TX |
| Texas | Harlingen, TX - Weslaco, TX |
| Texas | --- |
| Texas | Laredo, TX |
| Texas | Lubbock,TX (incl. Texas Technical University) |
| Texas | Odessa-Midland, TX |
| Texas | San Angelo, TX |
| Texas | San Antonio, TX |
| Texas | Tyler, TX - LongView, TX (Lufkin & Nacogdoches) |
| Texas | Victoria, TX |
| Texas | Waco, TX - Temple, TX - Bryan, TX |
| Utah | Logan, UT |
| Utah | Park City, UT |
| Utah | Salt Lake City, UT |
| Vermont | Burlington, VT |
| Virginia | Blacksburg, VA |
| Virginia | Charlottesville, VA |
| Virginia | Fairfax County, VA |
| Virginia | Hampton-Norfolk-Virginia Beach, VA |
| Virginia | Harrisonburg, VA |
| Virginia | Loudoun County, VA |
| Virginia | Norfolk-Portsmouth-Newport News, VA |
| Virginia | Richmond, VA - Petersburg, VA |
| Virginia | Roanoke-Lynchburg, VA |
| Virginia | Williamsburg, VA |
| Virginia | Burlington, VT-Plattsburgh, NY |
| Washington | Bellingham, WA |
| Washington | Bremerton, WA |
| Washington | Everett, WA |
| Washington | Grays Harbor, WA |
| Washington | Olympia, WA |
| Washington | Seattle, WA |
| Washington | Snohomish County, WA (excl. Everett) |
| Washington | Spokane, WA |
| Washington | Tacoma, WA |
| Washington | Vancouver, WA |
| Washington | Wenatchee (Chelan & Douglas Counties), WA |
| Washington | Yakima-Pasco-Richland-Kennewick, WA |
| Washington, DC | Washington, DC |
| West Virginia | Bluefield-Beckley-Oak Hill, WV |
| West Virginia | Charleston |
| West Virginia | Clarksburg-Weston, WV |
| West Virginia | Huntington, WV |
| West Virginia | Parkersburg, WV |
| Wisconsin | Duluth, MN-Superior, WI |
| Wisconsin | Eau Claire, WI |
| Wisconsin | Green Bay-Appleton, WI |
| Wisconsin | Janesville, WI |
| Wisconsin | Kenosha, WI |
| Wisconsin | La Crosse, WI - Eau Claire, WI |
| Wisconsin | Madison, WI |
| Wisconsin | Milwaukee, WI |
| Wisconsin | Racine, WI |
| Wisconsin | Sheboygan, WI |
| Wisconsin | Waukesha, WI |
| Wisconsin | Wausau-Rhinelander, WI |
| Wyoming | Casper-Riverton, WY |
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