Billboard Advertising in Hattiesburg, MS

Billboard advertising in Hattiesburg, MS starts at $600 per 4-week period. Static poster billboards (medium format) average $800 per 4-week period ($600–$1,000). Static bulletin billboards (large format, 14'×48') average $3,250 per 4 weeks ($2,500–$4,000). Digital bulletin billboards (LED, large format) average $3,250 per 4 weeks ($2,500–$4,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility positions along US Highway 98 through the Hardy Street commercial corridor and along Interstate 59 in the Oak Grove/Lamar County market — may be priced above these ranges depending on availability.

Billboard advertising in Hattiesburg, MS has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $12 CPM ($9–$14) and digital bulletin billboards average $8 CPM ($6–$10). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 699 billboard faces in the Hattiesburg DMA.

A static bulletin in Hattiesburg, MS delivers an average of 277,147 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 392,022 impressions over the same period. Commuters and travelers on major corridors like US Highway 98, Interstate 59, and Oak Grove Road typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 699 billboard faces in the Hattiesburg DMA, the market delivers approximately 166,464,620 total impressions per 4-week period.

The highest-density billboard corridors in the Hattiesburg DMA are US Highway 98 (4 faces), Oak Grove Road (4 faces), Weathersby Road (4 faces), High School Avenue (3 faces), and Interstate 59 (3 faces). US Highway 98 (Hardy Street) is the primary commercial artery through Hattiesburg, running east-west through the city's main retail and restaurant district, anchored by the University of Southern Mississippi on its eastern end. Oak Grove Road serves the fast-growing Lamar County suburb adjacent to I-59, one of the highest-traffic commuter routes in the market. Weathersby Road captures the southeast Hattiesburg audience traveling between residential neighborhoods and US 98. High School Avenue in Laurel serves the northern DMA anchor, reaching the Jones County market that comprises a significant portion of total DMA population. Interstate 59 carries the highest long-haul traffic volume through Hattiesburg, connecting the market to New Orleans to the south and Meridian and Birmingham to the north.

The Hattiesburg DMA contains 699 billboard faces tracked by Blue Line Media across Forrest, Jones, Lamar, and surrounding counties in southern Mississippi. Of these, 20 are digital (LED) and 679 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 18 counties in the DMA, with the highest concentrations in Forrest County, which contains the city of Hattiesburg, the University of Southern Mississippi, and the primary US-98 and I-59 commercial corridors, and Jones County, which contains the city of Laurel and the northern DMA anchor market along US Highway 84.

Hattiesburg, MS billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 699 faces in the Hattiesburg DMA, 20 are digital (LED) and 679 are static (printed/mesh). 21% of inventory is in urban and urban business locations, 43% suburban, and 36% rural, offering flexible targeting across Hattiesburg, MS audience densities.

Billboard demand in the Hattiesburg DMA peaks during the fall semester window (August–November), driven by the University of Southern Mississippi Hattiesburg campus return, Golden Eagles football season, and back-to-school retail traffic throughout Forrest and Lamar Counties. Summer (June–August) is the second-strongest window, supported by Camp Shelby training activity and steady commuter traffic along US 98 and I-59. The softest demand window is late winter (January–February), when university break reduces traffic volumes and inventory is most negotiable. Lead time is 4–6 weeks for static boards and 3 business days for digital.

Getting started with billboard advertising in Hattiesburg, MS is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Hattiesburg, MS follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Hattiesburg DMA by location, corridor, or zip code, allowing advertisers to target specific sub-markets such as the Hardy Street / US Highway 98 corridor (the primary commercial and restaurant strip running east-west through Hattiesburg, anchored by the University of Southern Mississippi), the Oak Grove / Lamar County market (the fastest-growing suburban area in the DMA, served by I-59 and Oak Grove Road), the University of Southern Mississippi campus district (a dense student and young-adult audience on Hardy Street east and campus perimeter roads), Veterans Memorial Drive and northwest Hattiesburg (the healthcare and retail corridor near Forrest General Hospital), or Laurel and Jones County (the northern DMA anchor market centered on High School Avenue and US Highway 84).

Among the most-viewed billboard corridors in the Hattiesburg DMA are US Highway 98, the primary east-west commercial arterial through Hattiesburg (4 faces), Oak Grove Road, the high-growth Lamar County retail corridor adjacent to I-59 (4 faces), Weathersby Road, the southeast Hattiesburg commercial arterial (4 faces), High School Avenue in Laurel (3 faces), and Interstate 59, the main north-south freeway through Forrest County (3 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.