Taxi and Rideshare Ads

Description

Jump to rates below.

  • Taxi and Ride App Advertising: Static and digital/LED displays on taxis and ride app vehicles like Uber and Lyft.
  • Coverage: Advertising company offers ads on taxis and ride app vehicles in over 50 US cities, reaching diverse demographics.
  • Effectiveness: Bold and colorful ads grab attention; high impressions with taxi top displays and interior TV ads; competitive rates.

What is taxi and ride app advertising? The definition of taxi and ride app advertising is static and digital/LEDadvertising displays on the top and side of taxis and ride app vehicles such as Uber and Lyft, including advertising spots that run on a digital/LED screen inside the vehicles

Get advertising on taxis and ride app vehicles such as Uber and Lyft in over 50 cities across the United States with a taxi and ride app advertising company. Taxi cab and ride app advertising is great in reaching all types of demographics.

Taxi top advertising displays penetrate through the clutter with the taxi signs visible to various demographics. With bold and colorful taxi ads set against a yellow surrounding, taxi cab advertising grabs people's attention.

Yellow cab top advertising produces high impressions, and taxi television advertising is a relatively new format that breaks through the mold to reach passengers in a captive setting. Interior taxi TV ads are great for delivering a :15, :30 or :60 spot to people on the go.

Taxi and ride app top advertising rates are priced competitively when compared to other ad formats. And although taxi advertising in New York is the most expensive of all available cities, taxi cab advertising rates are well priced in other cities.

Increasingly popular are digital/video/LED advertising displays on top of ride app vehicles such as Uber and Lyft. The rideshare vehicle top ads provide a great alternative to traditional taxi advertising. Also offered are rideshare vehicle full wraps, which are ads that wrap around the entire car.

Check out a short article on how to advertise on taxi cabs.

See how fashion brands David Yurman and Roberto Cavalli used taxi advertising to promote themselves on taxi tops.

Recent Campaigns

Loud and Live Advertised on Yellow Taxi Cabs to Promote Show

Yellow Taxi Cab Advertising Manhattan, New York City

Loud and Live advertised on yellow taxi cabs in New York City, including Manhattan, to promote its show.

Cultural Council for Palm Beach Advertised on Ride App Vehicles (Uber and Lyft) for Art Based in Miami

Ride App Vehicle Uber and Lyft Advertising

The Cultural Council advertised on ride app vehicles (Uber and Lyft) to promote activities near Art Basel.

See the pics.

Brandywine SPCA Advertised on Rideshare Vehicles (Uber and Lyft) to Promote Adoption Event

Brandywine SPCA Advertised on Rideshare Vehicles (Uber and Lyft) to Promote Adoption Event

Brandywine SPCA advertised on rideshare vehicles (Uber and Lyft) to promote adoption event.

N3twork Advertised on Digital/LED Taxi Tops to Promote Mobile Game Apps

N3twork digital/LED taxi advertising

N3twork advertised on digital/LED taxi to promote mobile game apps. The ads on the taxis rotate with other advertisers and are visible to drivers and pedestrians in the city.

Rates

General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Format Rate
Taxi Top $200 - $500
Taxi Top, Digital $400 - $600
Taxi Trunk $200 - $500
Taxi Interior, Digital :15 spot: range of $5,000 - $30,000 for entire taxi fleet per 4 week period

:30 spot: range of $7,000 - $35,000 for entire taxi fleet per 4 week period

:60 spot: range of $9,000 - $65,000 for entire taxi fleet per 4 week period.
Taxi Full Wrap $950 - $1,950
Rideshare (Uber/Lyft) Top, Digital $450 - $750
Rideshare (Uber/Lyft) Full Wrap $800 - $1,500
Rideshare (Uber/Lyft) Interior, Digital $800 - $1,500

Range of rates depends on timing and market.


Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.


Discounts:

Government and nonprofit organizations may receive a discount on taxi cab advertising.

Specs/Imps

Range of impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

  • Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
  • Digital: 3 business days prior to ad start date.
Format Est. Impressions/Views Per Display Per Day
Taxi Top 9,000 to 12,000
Size: 48" W x 14" H
Taxi and Rideshare (Uber/Lyft) Top, Digital 1,000 to 5,000
Size: 560px W x 160px H (NYC: add 1920x674) JPG or MP4; up to :08 seconds
Taxi Trunk 7,000 to 9,000
Size: 36" W x 14" H
Taxi and Rideshare (Uber/Lyft) Interior, Digital Please contact for impressions/views info.
Size: 1920px W x 1080px H JPG or MP4; up to :30 (:60 seconds may be accepted)
Taxi Full Wrap 12,000 to 15,000
Size: Varies by market
Rideshare (Uber/Lyft) Full Wrap TBD
Size: Varies by market
Rideshare (Uber/Lyft) Interior, TV/Digital/Video TBD
Size: 1920px W x 1080px H JPG or MP4 (up to 30 seconds)

FAQ

1. What is taxi and rideshare (Uber/Lyft) advertising?

Taxi and rideshare advertising is out-of-home media placed on or inside taxis and rideshare vehicles (such as Uber or Lyft) to reach commuters, visitors, and local residents while they travel.

2. Where do taxi and Uber/Lyft ads typically appear?

Common placements include taxi tops (roof signs), vehicle wraps, door decals, and interior displays. Rideshare campaigns can also include in-car screens or tablets where available.

3. Why choose taxi and rideshare advertising?

It delivers mobile, street-level visibility across high-traffic areas and provides repeated exposure in busy corridors, nightlife zones, downtown cores, and around events.

4. Who will see taxi and Uber/Lyft ads?

Drivers and pedestrians near the vehicles (for exterior ads), plus passengers inside the vehicle (for interior ads). Rideshare can also reach frequent travelers and event-goers depending on targeting.

5. What’s the difference between taxi ads and rideshare ads?

Taxis often use standardized formats like taxi tops and decals with consistent fleet presence. Rideshare campaigns may use wraps/decals and, in some markets, in-car screens—often with flexible geo-targeting and scheduling.

6. Can I target specific areas or times?

Often yes—campaigns can commonly focus on neighborhoods, downtown zones, airport corridors, event districts, and (for digital/in-car networks) specific days and dayparts.

7. How is taxi and rideshare advertising priced?

Pricing depends on market, format (taxi top, wrap, interior), number of vehicles, and campaign length. Many programs quote per vehicle per 4-week period, while some digital/in-car options price by impressions or share-of-voice.

8. What creative works best on taxis and rideshare vehicles?

Bold, high-contrast designs with minimal text work best. Use a short headline, strong branding, and a simple call-to-action (short URL or QR code) that’s readable quickly in traffic.

9. What are typical production and launch timelines?

Timelines vary by market and format. Vehicle wraps/decals require scheduling and installation time, while digital/in-car screen creative can often launch faster once approved.

10. How is the campaign verified or reported?

Verification may include proof of posting/installation (often with photos) and reporting based on vehicle counts, coverage areas, and estimated impressions. Digital/in-car networks may also provide proof-of-play and impression reporting.

Markets

Taxi advertisements are available in the following markets:

State Market
Arizona Phoenix, AZ
California Los Angeles, CA
California Sacramento-Stockton-Modesto, CA
California San Diego, CA
California San Francisco-Oakland-San Jose, CA
Colorado Colorado Springs-Pueblo, CO
Colorado Denver, CO
Connecticut Hartford & New Haven, CT
Connecticut Bridgeport, CT
Florida Fort Myers (Ft Myers)-Naples, FL
Florida Jacksonville, FL
Florida Miami-Fort Lauderdale (Ft Lauderdale), FL
Florida Orlando-Daytona Beach-Melbourne, FL
Florida Tampa-Saint Petersburg (St Petersburg) (Sarasota), FL
Florida West Palm Beach-Fort Pierce (Ft Pierce), FL
Georgia Atlanta, GA
Georgia Savannah, GA
Illinois Chicago, IL
Indiana Indianapolis, IN
Iowa Des Moines-Ames, IA
Kentucky Lexington, KY
Louisiana New Orleans, LA
Massachusetts Boston, MA
Minnesota Minneapolis-Saint Paul (St Paul), MN
Missouri Kansas City, MO
Missouri Saint Louis (St Louis), MO
Nevada Las Vegas, NV
Nevada Reno, NV
New Jersey Entire state, incl. Newark, NJ and Jersey City, NJ
New Mexico Albuquerque, NM
New York New York, NY
North Carolina Charlotte, NC
Ohio Cincinnati, OH
Ohio Cleveland-Akron (Canton), OH
Ohio Columbus, OH
Ohio Dayton, OH
Oregon Portland, OR
Pennsylvania Philadelphia, PA
Pennsylvania Pittsburgh, PA
Puerto Rico San Juan, PR
South Carolina Charleston, SC
South Carolina Myrtle Beach-Florence, SC
Tennessee Chattanooga, TN
Tennessee Memphis, TN
Tennessee Nashville, TN
Texas Austin, TX
Texas Dallas-Fort Worth (Ft Worth), TX
Texas Houston, TX
Texas San Antonio, TX
Utah Salt Lake City, UT
Washington Seattle-Tacoma, WA
Washington, DC Washington, DC
Wisconsin Milwaukee, WI
Mexico Cancun
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