What is taxi advertising? The definition of taxi advertising is advertising displays on the top and side of taxis and advertising spots that run on a television monitor inside the taxis (i.e., taxi TV advertising).
Get advertising on taxis in over 50 cities across the United States with a taxi advertising company. Taxi cab advertising is great in reaching all types of demographics.
Taxi top advertising displays penetrate through the clutter with the taxi signs visible to various demographics. With bold and colorful taxi ads set against a yellow surrounding, taxi cab advertising grabs people's attention.
Yellow cab top advertising produces high impressions, and taxi television advertising is a relatively new format that breaks through the mold to reach passengers in a captive setting. Taxi TV ads are great for delivering a :15, :30 or :60 spot to people on the go.
Taxi top advertising rates are priced competitively when compared to other ad formats. And although taxi advertising in New York is the most expensive of all available cities, taxi cab advertising rates are well priced in other cities.
Increasingly popular are digital/video/LED advertising displays on top of rideshare vehicles such as Uber and Lyft. The rideshare vehicle top ads provide a great alternative to traditional taxi advertising.
Google used taxi TV ads to tell city residents about the Shopping Express service. The program delivers local goods for city residents.
For more specific pricing: Get Free Quote
|Taxi Top||Range of $200 - $500 per display per 4 week period|
|Taxi Top, Digital/Video/LED||Range of $400 - $600 per display per 4 week period|
|Taxi Trunk||Range of $200 - $500 per display per 4 week period|
|Taxi Interior, TV/Digital/Video||:15 spot: range of $5,000 - $30,000 for entire taxi fleet per 4 week period
:30 spot: range of $7,000 - $35,000 for entire taxi fleet per 4 week period
:60 spot: range of $9,000 - $65,000 for entire taxi fleet per 4 week period.
|Taxi Full Wrap||Range of $950 - $1,950 per display per 4 week period|
|Rideshare (Uber/Lyft) Vehicle Top, Digital/Video/LED||Range of $450 - $750 per display per 4 week period|
Range of rates depends on timing and market.
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Government and nonprofit organizations may receive a discount on taxi cab advertising.
See below for the estimated number of times a taxi ad is seen (i.e., estimated taxi advertising impressions or views) and the average taxi ad size/dimensions and specifications.
Range of impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
|Taxi Top||Range of 9,000 to 12,000 per ad per day.
Size: 48" W x 14" H
|Taxi Top, Digital/Video/LED||Range of 1,000 to 5,000 per ad per day.
|Taxi Trunk||Range of 7,000 to 9,000 per ad per day.
Size: 36" W x 14" H
|Taxi Interior, TV/Digital/Video||Please contact for impressions/views info.
Size: 640px W by 360px H (16x9) or 256px W by 192px H (4x3)
|Taxi Full Wrap||Range of 12,000 to 15,000 per ad per day.
Size: Varies by market
|Rideshare (Uber/Lyft) Vehicle Top, Digital/Video/LED||TBD
Size: Varies by market
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