Taxi and Rideshare (Uber/Lyft) Advertising

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• Taxi and Rideshare Advertising: Static and digital/LED advertising displayed on taxis and rideshare vehicles such as Uber and Lyft.
• Coverage: Blue Line Media offers taxi and rideshare advertising in more than 50 cities.
• Formats: Options include taxi-top ads, digital LED vehicle-top displays, exterior ads, full vehicle wraps, and interior video advertising.

What Is Taxi and Rideshare Advertising?

Taxi and rideshare advertising is out-of-home (OOH) advertising placed on or inside taxis and rideshare vehicles such as Uber and Lyft. Common formats include taxi-top signs, digital LED vehicle-top displays, exterior door and side ads, full vehicle wraps, and digital video screens inside vehicles.

Blue Line Media offers taxi and rideshare advertising in more than 50 cities. These campaigns can reach pedestrians, drivers, commuters, tourists, local residents, and passengers as vehicles travel through busy streets, business districts, entertainment areas, airports, and neighborhoods.

Taxi Top Advertising

Taxi top advertising places a static or digital advertisement above the vehicle, making the message visible to pedestrians and motorists. Traditional taxi-top signs provide mobile street-level exposure, while digital taxi tops can rotate multiple advertising messages.

Interior Taxi Advertising

Interior taxi advertising reaches passengers during their ride. Digital screens inside taxis can display video commercials and branded content, commonly using :15, :30, or :60-second spots.

Uber and Lyft Rideshare Advertising

Rideshare advertising on Uber and Lyft vehicles can include digital LED displays mounted on top of vehicles, exterior advertising, full vehicle wraps, and interior digital screens.

How Much Does Taxi and Rideshare Advertising Cost?

Taxi and rideshare advertising rates vary by city, format, number of vehicles, and campaign length. Pricing may be based on individual vehicles, fleet packages, or digital advertising programs depending on the market.

Fashion brands including David Yurman and Roberto Cavalli have used New York City taxi advertising and taxi-top campaigns to promote their brands.

General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

Range of rates depends on timing and market.

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on taxi cab advertising.

Range of impressions/views depends on market.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Dates:

• Static (Print): 2-3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.