What is taxi and ride app advertising? The definition of taxi and ride app advertising is static and digital/LEDadvertising displays on the top and side of taxis and ride app vehicles such as Uber and Lyft, including advertising spots that run on a digital/LED screen inside the vehicles
Get advertising on taxis and ride app vehicles such as Uber and Lyft in over 50 cities across the United States with a taxi and ride app advertising company. Taxi cab and ride app advertising is great in reaching all types of demographics.
Taxi top advertising displays penetrate through the clutter with the taxi signs visible to various demographics. With bold and colorful taxi ads set against a yellow surrounding, taxi cab advertising grabs people's attention.
Yellow cab top advertising produces high impressions, and taxi television advertising is a relatively new format that breaks through the mold to reach passengers in a captive setting. Interior taxi TV ads are great for delivering a :15, :30 or :60 spot to people on the go.
Taxi and ride app top advertising rates are priced competitively when compared to other ad formats. And although taxi advertising in New York is the most expensive of all available cities, taxi cab advertising rates are well priced in other cities.
Increasingly popular are digital/video/LED advertising displays on top of ride app vehicles such as Uber and Lyft. The rideshare vehicle top ads provide a great alternative to traditional taxi advertising. Also offered are rideshare vehicle full wraps, which are ads that wrap around the entire car.
Check out a short article on how to advertise on taxi cabs.
See how fashion brands David Yurman and Roberto Cavalli used taxi advertising to promote themselves on taxi tops.
Loud and Live advertised on yellow taxi cabs in New York City, including Manhattan, to promote its show.
The Cultural Council advertised on ride app vehicles (Uber and Lyft) to promote activities near Art Basel.
Brandywine SPCA advertised on rideshare vehicles (Uber and Lyft) to promote adoption event.
N3twork advertised on digital/LED taxi to promote mobile game apps. The ads on the taxis rotate with other advertisers and are visible to drivers and pedestrians in the city.
General:
For more specific pricing: Get Free Quote
Format | Rate |
---|---|
Taxi Top | Range of $200 - $500 per display per 4 week period |
Taxi Top, Digital/Video/LED | Range of $400 - $600 per display per 4 week period |
Taxi Trunk | Range of $200 - $500 per display per 4 week period |
Taxi Interior, TV/Digital/Video | :15 spot: range of $5,000 - $30,000 for entire taxi fleet per 4 week period :30 spot: range of $7,000 - $35,000 for entire taxi fleet per 4 week period :60 spot: range of $9,000 - $65,000 for entire taxi fleet per 4 week period. |
Taxi Full Wrap | Range of $950 - $1,950 per display per 4 week period |
Rideshare (Uber/Lyft) Vehicle Top, Digital/Video/LED | Range of $450 - $750 per display per 4 week period |
Rideshare (Uber/Lyft) Full Wrap | Range of $800 - $1,500 per display per 4 week period |
Range of rates depends on timing and market.
Minimum Purchase:
Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations may receive a discount on taxi cab advertising.
See below for the estimated number of times a taxi ad is seen (i.e., estimated taxi advertising impressions or views) and the average taxi ad size/dimensions and specifications.
Range of impressions/views depends on market.
Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.
Creative Due Dates:
Format | Est. Impressions/Views |
---|---|
Taxi Top | Range of 9,000 to 12,000 per display per day. Size: 48" W x 14" H |
Taxi and Rideshare Top, Digital/Video/LED | Range of 1,000 to 5,000 per display per day. Size: 1920px W x 674px H (:08 seconds) |
Taxi Trunk | Range of 7,000 to 9,000 per display per day. Size: 36" W x 14" H |
Taxi Interior, TV/Digital/Video | Please contact for impressions/views info. Size: 1024px W by 600px H (:15, :30 or :60 seconds) |
Taxi Full Wrap | Range of 12,000 to 15,000 per display per day. Size: Varies by market |
Rideshare (Uber/Lyft) Full Wrap | TBD Size: Varies by market |
Copyright 2023
Blue Line Media is not the owner or exclusive provider of advertising formats presented on this website.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.
By using this website, you consent to the placement and storing of cookies on your computer by this website. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.
BACK TO TOP