Billboard Advertising in Lexington, KY

Billboard advertising in Lexington starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,250 per 4-week period ($1,000–$1,500). Static bulletin billboards (large format, 14'×48') average $5,250 per 4 weeks ($4,000–$6,500). Digital bulletin billboards (LED, large format) average $5,250 per 4 weeks ($4,000–$6,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-75 and I-64 interchange positions in the Lexington urban core, and the New Circle Road circumferential corridor through the major Lexington retail districts — may be priced above these ranges depending on availability.

Billboard advertising in Lexington has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $20 CPM ($15–$24). Digital bulletin billboards average $9 CPM ($7–$11). Digital poster billboards average $9 CPM ($7–$10). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,681 billboard faces in the Lexington DMA.

A static bulletin in Lexington delivers an average of 273,012 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 566,346 impressions over the same period. Commuters on major corridors like Interstate 75, Interstate 64, and New Circle Road typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 1,681 billboard faces in the Lexington DMA, the market delivers approximately 434,269,028 total impressions per 4-week period.

The highest-density billboard corridors in the Lexington DMA are Interstate 75 (8 faces), Interstate 64 (8 faces), State Route 80 (9 faces), State Route 15 (6 faces), and Main Street / US-25 (Lexington) (4 faces). Additional coverage on New Circle Road, Man o’ War Boulevard, Richmond Road / US-25 South, and Georgetown Road / US-25 North.

The Lexington DMA contains 1,681 billboard faces tracked by Blue Line Media across Fayette County, Madison County, Bourbon County, Scott County, Clark County, Woodford County, Jessamine County, and surrounding counties in central and eastern Kentucky. Of these, 18 are digital (LED) and 1,663 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Fayette County, which contains the Lexington-Fayette urban core, the I-75 and I-64 interchange billboard clusters, and the New Circle Road circumferential retail corridor, and the eastern Kentucky counties, which contain a large volume of rural roadside inventory along the State Route 80, SR-15, and surrounding Appalachian highway corridors serving the mountain communities of the eastern DMA.

Lexington billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), digital posters, junior posters, and wallscapes. Of the 1,681 faces in the Lexington DMA, 18 are digital (LED) and 1,663 are static (printed/mesh). 49% of inventory is in urban and urban business locations, 0% suburban, and 51% rural, offering flexible targeting across Lexington audience densities.

The Lexington DMA has two distinct peak demand seasons driven by its combination of horse racing, college sports, and cultural identity.

The spring peak runs March through May. Kentucky Derby season drives the highest annual media and consumer activity in April and May, and Keeneland’s Spring Meet in April brings regional visitors to Lexington and drives strong billboard demand along I-75, I-64, and New Circle Road. Book 6–8 weeks ahead for Derby season and Keeneland Spring Meet positions, as prime I-75 and Keeneland-area boards often fully book by February.

The fall peak runs September through November. University of Kentucky football season and the Keeneland Fall Meet in October drive a second wave of high-activity periods. UK basketball season beginning in November extends fall billboard demand through December. Book 4–6 weeks ahead for Keeneland Fall Meet and UK football positions.

The summer off-peak window (June–August) is the best time to negotiate rates and secure prime positions for the upcoming fall sports season.

Getting started with billboard advertising in Lexington is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Lexington follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Lexington DMA offers distinct sub-market targeting across five areas. The Lexington urban core sub-market covers Rupp Arena, the University of Kentucky campus, and the Chevy Chase and Hamburg commercial districts. The southern Lexington suburban sub-market reaches Hamburg Pavilion, Keeneland Race Course, and the Nicholasville Road corridor in southern Fayette County. The Bluegrass horse country sub-market covers Georgetown, Versailles, and Paris in the Scott, Woodford, and Bourbon county corridor. The Frankfort sub-market reaches the Kentucky State Capitol area and the Franklin County commercial district along US-60. The eastern Kentucky Appalachian sub-market covers Hazard, Prestonsburg, and Pikeville along the SR-80 and SR-15 corridors.

Among the most-viewed billboard corridors in the Lexington DMA are Interstate 75 (8 faces), Interstate 64 (8 faces), State Route 80 (9 faces), State Route 15 (6 faces), and Main Street / US-25 (4 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.