Marketing requires big impressions and those can be delivered with billboards in the areas of Chico, CA (Butte County, CA) and Redding, CA (Shasta County, CA), both of which comprise one market for most advertising purposes.
The billboards are usually available in a few sizes. The large ones, known as bulletins, are usually 48 feet wide by 14 feet high and found on highways and freeways. The medium size ones, known as posters, are usually 23 feet wide by 11 feet high and typically found on surface streets or in downtown areas.
Digital billboards are also available in some areas with the benefit of being able to change out creative remotely and quick activation times, but with the downside of sharing with other advertisers.
|No. of Billboards||60 (estimated)|
|Major Roads||State Route 99; State Route 32|
|Attractions||Planes of Fame Air Museum|
(Estimated per location per 4 weeks.)
|Bulletin (Large Billboard)||$1,300|
|Digital Bulletin (Large Digital Billboard)||$2,000|
|Poster (Medium Billboard)||$750|
|Digital Poster (Medium Digital Billboard)||$1,000|
|Zip Codes||95926 95928 95929 95973 95976 96001 96002 96003|
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