Billboard Advertising in Chico and Redding, CA

Billboard advertising in Chico and Redding starts at $700 per 4-week period. Static poster billboards (medium format) average $950 per 4-week period ($700–$1,200). Static bulletin billboards (large format, 14'×48') average $2,900 per 4 weeks ($1,900–$3,900). Digital bulletin billboards (LED, large format) average $3,000 per 4 weeks ($2,000–$4,000) and digital poster billboards average $1,250 per 4 weeks ($1,000–$1,500). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-traffic CA-99 Chico freeway positions, I-5 Redding corridor boards, and Cypress Avenue and Mangrove Avenue primary surface artery positions — may be priced above these ranges depending on availability and demand.

Billboard advertising in Chico and Redding has CPMs starting at $1 per 4-week period. Static poster billboards (medium billboards) average $4 CPM ($3–$5) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $11 CPM ($7–$14). Digital bulletin billboards average $16 CPM ($11–$21). Digital poster billboards average $2 CPM ($1–$2). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 684 billboard faces in the Chico–Redding DMA.

A static bulletin in the Chico–Redding DMA delivers an average of 283,776 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 188,044 impressions over the same period. CSU Chico students and faculty along Mangrove Avenue, Esplanade, and the primary Chico campus and downtown corridor, Chico metro residential commuters along CA-99, Skyway, and the primary Chico commercial and surface artery corridors, Redding metro commuters and healthcare workers along I-5, Cypress Avenue, and the primary Redding commercial and Hilltop Drive corridor, Shasta Lake and Whiskeytown outdoor recreation visitors along I-5 north of Redding and CA-299, and agricultural and rural residential consumers along CA-99, CA-70, and the primary north Sacramento Valley Butte, Glenn, and Tehama County highway corridor typically pass the same billboard multiple times per week, generating consistent repeat-exposure volumes. Across all 684 billboard faces in the DMA, the market delivers approximately 166,929,476 total impressions per 4-week period.

The highest-density billboard corridors in the Chico–Redding DMA are Cypress Avenue (Redding) (4 faces), Skyway (Chico) (4 faces), Interstate 5 (Redding) (3 faces), North Market Street (Redding) (3 faces), and Highway 99 / CA-99 (Chico) (2 faces). Cypress Avenue is the highest-face-count corridor in the Redding sub-market as the primary Redding west commercial and big-box retail surface artery; Skyway anchors the primary Chico east commercial and Paradise Ridge foothill highway corridor; Interstate 5 anchors the primary Redding north–south freeway and through-traveler corridor; North Market Street anchors the primary Redding north commercial and retail surface artery; and CA-99 anchors the primary Chico north–south freeway and Chico–Sacramento through-traveler corridor. Additional billboard coverage across Mangrove Avenue, Esplanade, East Avenue, Park Avenue, Hilltop Drive, Churn Creek Road, and Bechelli Lane throughout the Chico and Redding metro areas.

The Chico–Redding DMA contains 684 billboard faces tracked by Blue Line Media across Butte County, Shasta County, Glenn County, Tehama County, and surrounding Northern California counties. Of these, 10 are digital (LED) and 674 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Butte County (anchoring the Chico metro, CSU Chico campus, Oroville, Paradise, and primary DMA Chico sub-market billboard inventory along CA-99, Skyway, Mangrove Avenue, Esplanade, and the primary Chico commercial and arterial corridor network) and Shasta County (anchoring the Redding metro, Cypress Avenue, Hilltop Drive, North Market Street, I-5, and primary DMA Redding sub-market billboard inventory along the primary Redding commercial, healthcare, and arterial corridor network).

Chico–Redding DMA billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters (medium digital format). Of the 684 faces in the DMA, 10 are digital (LED) and 674 are static (printed/mesh). 56% of inventory is in urban and urban business locations, 0% suburban, and 44% rural, offering flexible targeting across the DMA’s mix of Chico metro CA-99 freeway, Mangrove Avenue, and Esplanade primary commercial and surface artery billboard inventory, Redding metro I-5 freeway, Cypress Avenue, and Hilltop Drive commercial and surface artery billboard inventory, and rural North State Butte, Glenn, Tehama, and Shasta County agricultural, foothill, and highway corridor billboard inventory along CA-99, CA-70, I-5, CA-36, and the primary Chico–Redding DMA rural North California highway network.

The peak season for billboard advertising in Chico is August through May, when the CSU Chico academic calendar drives student, young adult, retail, and entertainment demand along Mangrove Avenue, Esplanade, and the downtown Chico corridor. The peak season in Redding is June through August, when Shasta Lake, Whiskeytown, and Keswick Reservoir draw peak fishing, boating, and camping audiences along I-5 north of Redding and CA-299. Spring (March–May) is a strong secondary window across both sub-markets as outdoor audiences increase and the North State retail and home services season ramps up. January and February are the softest months DMA-wide, making this the best time to negotiate rates and secure preferred locations for spring or fall launches. Book 4–6 weeks in advance for standard placements. High-demand corridors on CA-99 and I-5 should be secured 8–10 weeks ahead during peak season.

Getting started with billboard advertising in Chico and Redding is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Chico and Redding follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter available billboard inventory in the Chico–Redding DMA by corridor, zip code, or neighborhood. Targeting areas include Chico metro (CA-99, Mangrove Avenue, Esplanade, and Skyway), CSU Chico campus and downtown Chico, and Redding metro (I-5, Cypress Avenue, Hilltop Drive, and North Market Street). The North State outdoor recreation corridor along I-5 north of Redding and CA-299 toward Shasta Lake is also available for targeting. Campaigns can concentrate on a single sub-market or span multiple zones across the full Chico–Redding DMA.

Among the most-viewed billboard corridors in the Chico–Redding DMA are Cypress Avenue in Redding, the highest-face-count Redding corridor (4 faces on the primary Redding west commercial and big-box retail surface artery), Skyway in Chico, the primary Chico east commercial and Paradise Ridge foothill highway corridor (4 faces), Interstate 5 north of Oasis Road in Redding, the primary Redding freeway and through-traveler corridor (3 faces), North Market Street north of Benton Drive in Redding, the primary Redding north commercial surface artery (3 faces), and Highway 99 north of Wright in Chico, the primary Chico freeway and Chico–Sacramento through-traveler corridor (2 faces). Blue Line Media can recommend specific billboard positions on these and other corridors including Mangrove Avenue, Esplanade, East Avenue, Hilltop Drive, Bechelli Lane, and the full CA-99 and I-5 Chico and Redding corridor based on current availability.