Billboard Advertising in Jacksonville, FL

Billboard advertising in Jacksonville starts at $1,000 per 4-week period. Static poster billboards (medium format) average $1,750 per 4-week period ($1,000–$2,500). Static bulletin billboards (large format, 14'×48') average $8,000 per 4 weeks ($6,000–$10,000). Digital bulletin billboards (LED, large format) average $4,000 per 4 weeks ($2,000–$6,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-95 interchange positions near downtown Jacksonville, the I-95/I-295 North interchange near Jacksonville International Airport, and Beach Boulevard corridor faces near the Atlantic Beach and Neptune Beach resort communities — may be priced above these ranges depending on availability.

Billboard advertising in Jacksonville has CPMs starting at $2 per 4-week period. Static poster billboards (medium billboards) average $6 CPM ($3–$8) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $12 CPM ($9–$15). Digital bulletin billboards average $4 CPM ($2–$6). Digital poster billboards average $9 CPM ($7–$10). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 1,873 billboard faces in the Jacksonville DMA.

A static bulletin in Jacksonville delivers an average of 678,705 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 984,414 impressions over the same period. Commuters on major corridors like I-95, I-295, and Beach Boulevard typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 1,873 billboard faces in the Jacksonville DMA, the market delivers approximately 1,171,791,720 total impressions per 4-week period.

The highest-density billboard corridors in the Jacksonville DMA are I-95 (North-South Spine) (140 faces), I-295 (Jacksonville Beltway) (75 faces), Beach Boulevard (US-90) (49 faces), I-10 (East-West Connector) (45 faces), and Blanding Boulevard (FL-21) (43 faces). Additional billboard coverage is available on Philips Highway (US-1), Atlantic Boulevard (FL-10), Roosevelt Boulevard (US-17), Southside Boulevard (FL-115), and J. Turner Butler Boulevard (FL-202).

The Jacksonville DMA contains 1,873 billboard faces tracked by Blue Line Media across Duval, St. Johns, Clay, Nassau, Baker, Putnam, and Flagler counties in Florida. Of these, 110 are digital (LED) and 1,763 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations in Duval County, which contains the city of Jacksonville and the Arlington, Southside, and Westside sub-markets and accounts for the majority of total DMA billboard inventory, and Clay County, which contains the Orange Park, Fleming Island, and Oakleaf Plantation communities along the rapidly growing I-295 and Blanding Boulevard corridors southwest of Jacksonville.

Jacksonville billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format) and digital posters. Of the 1,873 faces in the Jacksonville DMA, 110 are digital (LED) and 1,763 are static (printed/mesh). 59% of inventory is in urban and urban business locations, 0% suburban, and 41% rural, offering flexible targeting across Jacksonville audience densities.

Peak billboard demand in Jacksonville runs from March through October. Spring highlights include THE PLAYERS Championship at TPC Sawgrass in Ponte Vedra Beach (March), which is the highest short-term demand spike for St. Johns County billboard positions and should be booked 6–8 weeks in advance, and Springing the Blues at Jacksonville Beach (April). The Jaguars NFL season runs September through January at EverBank Stadium in downtown Jacksonville, elevating I-95 and downtown corridor demand on home game days. The Florida-Georgia Football Game at EverBank Stadium in October generates the largest single-event traffic surge on I-95 in the DMA. The Jacksonville Jazz Festival in May (Hemming Park, downtown) is an additional spring demand window. December and January offer the best billboard availability and rate flexibility. Standard lead time across the market is 4–6 weeks.

Getting started with billboard advertising in Jacksonville is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Jacksonville follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Jacksonville DMA offers distinct sub-market targeting across five areas. Downtown and Riverside covers San Marco, Riverside, Avondale, Five Points, and Springfield. The Southside and Baymeadows area covers Baymeadows, Deerwood, Tinseltown, and Mandarin. The First Coast Beaches area covers Atlantic Beach, Neptune Beach, Jacksonville Beach, and Ponte Vedra Beach. The Clay County area covers Orange Park, Fleming Island, and Oakleaf Plantation. North Jacksonville and Nassau County covers Fernandina Beach, Yulee, and Callahan.

Among the most-viewed billboard corridors in the Jacksonville DMA are I-95 (140 faces), I-295 (75 faces), Beach Boulevard (49 faces), I-10 (45 faces), and Blanding Boulevard (43 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.