Billboard Advertising in Salt Lake City, UT

Billboard advertising in Salt Lake City starts at $2,500 per 4-week period. Static poster billboards (medium format) average $3,500 per 4-week period ($2,500–$4,500). Static bulletin billboards (large format, 14'×48') average $15,000 per 4 weeks ($5,000–$25,000). Digital bulletin billboards (LED, large format) average $15,000 per 4 weeks ($5,000–$25,000). A $5,000 minimum spend applies and may be spread across multiple boards and flight periods. Premium locations — including high-visibility I-15 interchanges through downtown Salt Lake City and the I-80 airport corridor — may be priced above these ranges depending on availability.

Billboard advertising in Salt Lake City has CPMs starting at $5 per 4-week period. Static poster billboards (medium billboards) average $9 CPM ($6–$12) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $22 CPM ($7–$36). Digital bulletin billboards average $16 CPM ($5–$27). Digital poster billboards average $13 CPM ($9–$17). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 3,822 billboard faces in the Salt Lake DMA.

A static bulletin in Salt Lake City delivers an average of 702,598 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 928,517 impressions over the same period. Commuters on major corridors like I-15, I-80, and US-89 typically pass the same billboard multiple times per week, making billboards one of the highest-frequency media formats available. Across all 3,822 billboard faces in the Salt Lake DMA, the market delivers approximately 2,265,261,340 total impressions per 4-week period.

The highest-density billboard corridors in the Salt Lake DMA are I-15 (521 faces), I-80 (199 faces), US-89 (64 faces), US-93 (46 faces), and US-6 (30 faces). I-15 is by far the dominant billboard corridor in the Salt Lake DMA, running the full length of the Wasatch Front from Brigham City through Provo with the highest face count of any corridor in the market — advertisers targeting the full metro reach should prioritize I-15 first. I-80 provides critical east–west coverage connecting downtown Salt Lake City to the international airport and West Valley communities, while also reaching Park City ski resort audiences through Parley’s Canyon. US-89 offers cost-effective suburban reach along the northern Wasatch Front through Davis and Weber counties, serving the Ogden, Layton, and Farmington commuter corridors. US-93 and US-6 serve rural audiences south and southeast of the metro with minimal competitive clutter. Additional billboard coverage is available along I-215 (the Salt Lake beltway connecting the south and west valley), SR-201 (west valley industrial corridor), SR-67 (Legacy Parkway, northern Davis County), US-91 (Cache Valley corridor toward Logan), and surface streets including State Street and Redwood Road throughout the Salt Lake metro.

The Salt Lake DMA contains 3,822 billboard faces tracked by Blue Line Media across Salt Lake, Davis, Weber, Utah, Tooele, and surrounding counties in Utah. Of these, 229 are digital (LED) and 3,593 are static (printed/mesh), spanning bulletin and poster formats. Billboard coverage reaches 5+ counties in the DMA, with the highest concentrations along the I-15 Wasatch Front corridor running through Salt Lake, Davis, and Utah counties.

Salt Lake City billboard inventory includes static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), digital posters, junior posters, and wallscapes. Of the 3,822 faces in the Salt Lake DMA, 229 are digital (LED) and 3,593 are static (printed/mesh). 66% of inventory is in urban and urban business locations, 0% suburban, and 34% rural, offering flexible targeting across Salt Lake City audience densities.

Peak demand in Salt Lake City runs from September through November, driven by fall ski season marketing, back-to-school activity in one of the youngest metro markets in the U.S., and pre-holiday retail. Winter (December through March) remains strong as ski resorts at Park City, Alta, Snowbird, and Deer Valley drive heavy I-80 and I-215 traffic from visitors and locals heading to the canyons. Spring (March through May) sees elevated demand tied to outdoor recreation season and Utah Jazz NBA playoff contention. Summer brings strong travel and tourism billboard demand along I-15 and I-80 as national visitors route through SLC. Key events include Utah Jazz NBA games (Vivint Arena), the Utah Hockey Club, BYU and Utah Utes football, the Sundance Film Festival in Park City (January), and the Days of ’47 Pioneer Day celebration in July. A 2–3 week lead time is recommended; I-15 and I-80 airport corridor locations may book earlier during peak ski season.

Getting started with billboard advertising in Salt Lake City is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Salt Lake City follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. The Salt Lake DMA offers distinct sub-market targeting across the full Wasatch Front. Downtown Salt Lake City along I-15 and State Street provides dense urban reach near major employers, Temple Square, the Delta Center (Vivint Arena), and the Entertainment District. The Sugar House, East Bench, and Millcreek neighborhoods target affluent, educated urban audiences. The I-215 beltway and South Jordan, West Jordan, and Sandy corridors reach large suburban family demographics in the rapidly growing southwest and south valley. The I-80 airport and West Valley City corridor serves retail and industrial commuter audiences on the west side. Heading north on I-15 and US-89 through Davis County (Bountiful, Farmington, Layton) and Weber County (Ogden) provides access to suburban and working-class Wasatch Front commuter audiences. Utah County (Provo, Orem, Lehi) south on I-15 serves a large young adult, student, and fast-growing tech corridor audience.

Among the most-viewed billboard corridors in the Salt Lake DMA are I-15, the primary north–south Wasatch Front interstate running from Brigham City through downtown Salt Lake City to Provo and Springville with by far the highest face count in the market (521 faces), I-80, the east–west interstate connecting downtown SLC to the airport and extending through Parley’s Canyon toward Park City (199 faces), US-89, the north–south arterial paralleling I-15 through Davis and Weber counties serving the Ogden, Layton, and Farmington commuter corridors (64 faces), US-93, a southern corridor through Tooele and Millard counties offering limited-competition rural highway exposure (46 faces), and US-6, an east–west route connecting Carbon and Price county audiences to the Wasatch Front via Spanish Fork Canyon (30 faces). Blue Line Media can recommend specific billboard positions on these and other corridors based on current availability.