Jump to rates below.
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Restroom Advertising: Place-based advertising displayed
inside restrooms at bars, restaurants, entertainment venues, gyms, malls,
and other participating locations.
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Formats: Options may include static restroom posters,
urinal ads, stall-door placements, mirror clings, sink-area displays,
and digital restroom screens.
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Targeting: Campaigns may be selected by market,
neighborhood, venue type, venue list, and in some programs by
restroom or audience segment.
What Is Restroom Advertising?
Restroom advertising is place-based out-of-home advertising
displayed inside restrooms at participating venues. Ads may appear above
urinals, inside stalls, near sinks, on mirrors, on walls, or on digital
screens depending on the venue and program.
Restroom advertising is sometimes also called
bathroom advertising, urinal advertising,
or indoor restroom advertising.
Where Are Restroom Ads Placed?
Restroom advertising programs may be available in bars, restaurants,
nightclubs, entertainment venues, gyms, malls, casinos, sports venues,
airports, and other participating locations.
Exact placements vary by venue and may include posters above urinals,
stall-door displays, mirror clings, sink-area advertising, wall posters,
and digital screens.
Urinal Advertising
Urinal advertising places advertising in men's restrooms,
commonly above or near urinals where the message can be viewed at close
range. Availability and exact placement vary by venue and advertising
program.
Restroom Poster Advertising
Restroom poster advertising uses static printed displays
positioned on restroom walls, above urinals, inside stalls, near sinks,
or in other visible locations within the restroom.
Digital Restroom Advertising
Digital restroom advertising uses digital screens located
inside participating restrooms or nearby venue areas. Depending on the
network, advertisers may run static images, motion creative, or video
and may be able to update creative remotely.
Mirror and Stall Advertising
Some restroom advertising programs include mirror clings,
stall-door advertising, or other close-range placements. These formats can
provide additional opportunities to reach patrons while they are inside
the restroom environment.
How Is Restroom Advertising Targeted?
Depending on the network and available inventory, restroom campaigns may be
targeted by market, neighborhood, venue type, individual venue list,
or groups of participating venues.
Some programs may also allow advertisers to select men's or women's
restroom placements where appropriate and available.
What Types of Advertisers Use Restroom Advertising?
Restroom advertising can be used by consumer brands, restaurants,
entertainment companies, transportation services, healthcare organizations,
government agencies, nonprofit organizations, and other advertisers seeking
close-range exposure inside participating venues.
Blue Line Media has coordinated restroom advertising campaigns for brands
and organizations across a variety of industries.
Why Use Restroom Advertising?
Restroom advertising places messages in a close-range environment where
patrons have an opportunity to view the creative while inside the venue.
Static and digital formats can be used for brand awareness, promotions,
public-service messaging, events, and direct-response campaigns.
How Much Does Restroom Advertising Cost?
Restroom advertising rates vary by market, venue type,
number of venues or displays, placement format, campaign length, production
requirements, and inventory availability.
Both static restroom posters and digital restroom advertising are available
in participating programs. See the rates below for estimated pricing.
See examples of
Uber restroom advertising
and
Eat24 restroom and coaster advertising
.
