In the cities that are close to each other called La Crosse and Eau Claire in the state of Wisconsin, advertisers flock to billboards when they want a medium that cannot be turned off. The billboards are constantly there in the view of residents and everyone else. The billboards can be purchased months or weeks of ahead of time, although longer lead times provide for greater diversity of availability.
|No. of Billboards||80 (estimated)|
|Major Roads||I-90, US 14, US 52, West Avenue, Main Street|
|Attractions||University of Wisconsin La Crosse|
(Estimated per location per 4 weeks.)
|Bulletin (Large Billboard)||$1,000|
|Digital Bulletin (Large Digital Billboard)||$1,500|
|Poster (Medium Billboard)||$700|
|Digital Poster (Medium Digital Billboard)||$900|
|Zip Codes||54601 54602 54603 54650 54701 54702 54703|
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