In the cities and counties that are close to each other called La Crosse and Eau Claire in the state of Wisconsin, advertisers flock to billboards when they want a medium that cannot be turned off. In the city and county of La Crosse, the billboards are constantly there in the view of residents and everyone else. The static/vinyl and digital/LED La Crosse billboards can be purchased months or weeks of ahead of time, although longer lead times provide for greater diversity of availability.
No. of Billboards | 80 (estimated) | |
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Major Roads | I-90, US 14, US 52, West Avenue, Main Street | |
Attractions | University of Wisconsin La Crosse | |
Population | 136,291 (estimated) | |
DMA No. | 127 | |
Race | White | 91% |
Black | 4% | |
Hispanic | 1% | |
Other | 4% | |
Median Income | $54,574 | |
Median Age | 37 |
(Estimated per location per 4 weeks. Minimum spend is $5,000, which may be spread over locations and months.)
Bulletin (Large Billboard) | $1,200 |
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Digital Bulletin (Large Digital Billboard) | $1,900 |
Poster (Medium Billboard) | $900 |
Digital Poster (Medium Digital Billboard) | $1,400 |
Zip Codes | 54601 54602 54603 54650 54701 54702 54703 |
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