Laundromat Ads

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• Laundromat Advertising: Place-based advertising displayed inside participating laundromats and laundry facilities.
• Formats: Options may include wall posters, digital screens, window clings, floor graphics, banners, machine-door clings, counter displays, and other available in-store formats.
• Targeting: Campaigns may be selected by market, neighborhood, ZIP code, individual laundromat locations, or groups of participating locations.

What Is Laundromat Advertising?

Laundromat advertising is place-based advertising displayed inside laundromats and laundry facilities. Advertising can appear on walls, digital screens, windows, floors, washing machines, counters, and other participating areas within the location.

Blue Line Media offers laundromat advertising for local, regional, and national campaigns, with available formats and locations varying by market.

Laundromat Poster Advertising

Laundromat poster advertising uses printed displays placed on walls or other visible areas inside participating laundry locations. Available sizes and placements vary by market and venue.

Digital Laundromat Advertising

Some laundromat advertising programs include digital screens that can display static images, motion graphics, or video depending on the network and technical requirements.

Washing Machine and Dryer Advertising

Depending on the location and program, advertising may be placed on or near washers and dryers using machine-door clings, decals, panels, or other approved display formats.

Window Clings and Floor Graphics

Window clings and floor graphics may be available at participating laundromats. These formats can extend a campaign beyond traditional wall posters and provide additional branded placements within the location.

Other Laundromat Advertising Formats

Additional formats may include banners, counter cards, tabletop signage, bulletin-board displays, restroom advertising, and other custom placements depending on the laundromat and advertising program.

How Is Laundromat Advertising Targeted?

Campaigns may be targeted by market, neighborhood, ZIP code, radius, individual laundromat locations, or groups of participating locations depending on available inventory.

Advertisers may also select different creative, languages, offers, or messaging for different geographic areas where the program allows.

Who Can Use Laundromat Advertising?

Laundromat advertising can be used by local businesses, healthcare organizations, restaurants, retailers, telecommunications companies, consumer brands, government agencies, nonprofit organizations, and other advertisers seeking exposure within participating laundry locations.

Why Use Laundromat Advertising?

Laundromat advertising places messages inside locations where customers spend time washing and drying clothing. This gives advertisers an opportunity to present branding, promotions, public-service information, offers, or calls to action while customers are inside the venue.

What Creative Works Best for Laundromat Ads?

Laundromat advertising creative should generally use a clear headline, strong branding, limited copy, and a simple call to action. QR codes, phone numbers, short URLs, coupons, and promotional offers can also be incorporated where appropriate.

How Much Does Laundromat Advertising Cost?

Laundromat advertising rates vary by market, number of locations or displays, advertising format, campaign length, production requirements, and inventory availability.

See the rates below for estimated pricing.

General:

Estimated per display per period (4 weeks). For more specific pricing: Pricing

Why a range of rates? [X]

$500 - $700

Minimum Purchase:

Minimum purchase requirement is $5,000 per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.

Discounts:

Government and nonprofit organizations may receive a discount on laundromat advertising.

Contract Due Date: As soon as possible, because advertising is sold on a first come, first served basis.

Creative Due Date: 2-3 weeks prior to ad start date. May be reduced in certain cases.

Typical Sizes: 30" W x 46" H; 17" W x 22" H; 24" W x 30" H; 78" W x 33" H; 60" W x 24" H (NYC only). Sizes vary by format and market.