Jump to rates below.
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Bus Interior Advertising: Out-of-home (OOH) transit
advertising displayed inside buses where riders can view messages during
their trip.
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Formats: Options can include interior car cards,
front cards, take-one displays, ceiling displays, and digital screens.
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Audience: Interior bus ads reach commuters, students,
workers, visitors, and other transit riders while they are onboard.
What Is Bus Interior Advertising?
Bus interior advertising places advertising displays inside
transit buses and other passenger buses. Unlike exterior bus advertising,
which primarily reaches people outside the vehicle, interior bus ads are
designed to reach passengers while they are riding.
Blue Line Media offers bus interior advertising for local, regional,
and national campaigns, with available formats and inventory varying by market.
Interior Bus Car Card Advertising
Interior bus car cards are printed advertising panels
installed inside buses, commonly above the windows or near the front of the
vehicle. These displays remain visible to passengers throughout their trip
and are one of the most common bus interior advertising formats.
Take-One Bus Advertising
Take-one bus advertising combines an interior advertising
display with a holder for brochures, cards, coupons, or other printed
materials that passengers can take with them. Availability varies by transit
system and market.
Bus Ceiling Advertising
Bus ceiling advertising, sometimes referred to as a
Michelangelo display, places advertising creative on ceiling or overhead
surfaces inside the bus. This format provides another way to reach passengers
within the interior environment.
Digital Bus Interior Advertising
Digital bus interior advertising uses electronic screens
located inside select buses. Digital displays may support multiple creative
messages, video or motion content, scheduling, and faster creative changes
depending on the operator and network.
Why Use Bus Interior Advertising?
Bus interior advertising reaches riders while they are seated or standing
inside the vehicle. Because passengers may spend several minutes viewing the
interior environment, this format can accommodate branding, service
information, recruitment messages, public information, offers, and other
advertising that benefits from additional viewing time.
Who Sees Bus Interior Ads?
Interior bus advertising can reach commuters, students, workers, tourists,
and other local residents who use public transportation. Depending on the
transit system, campaigns may be purchased system-wide or targeted by routes,
garages, zones, or other geographic areas.
How Much Does Bus Interior Advertising Cost?
Bus interior advertising rates vary by market, format,
number of displays, campaign length, production requirements, and inventory
availability. Static interior cards are commonly priced per display for a
four-week advertising period, while digital pricing may vary by network and
campaign structure.
