Jump to rates below.
-
Bus Exterior Advertising: Out-of-home (OOH) transit
advertising displayed on the outside of buses traveling throughout a market.
-
Formats: Exterior bus ad options include King, Kong,
King Kong, Tail, Queen, Full Back, Full Wrap, double-decker, and coach bus advertising.
-
Audience: Exterior bus ads can reach drivers, pedestrians,
cyclists, transit riders, and other people along bus routes and city streets.
What Is Bus Exterior Advertising?
Bus exterior advertising places advertisements on the
outside of transit buses and other buses. These moving out-of-home (OOH)
displays travel throughout streets and neighborhoods, providing visibility
to drivers, pedestrians, cyclists, transit riders, and other people along
the route.
Blue Line Media offers bus exterior advertising for local, regional,
and national campaigns, with available formats and inventory varying by market.
Bus Exterior Advertising Formats
Exterior bus advertising is available in multiple sizes and configurations.
Formats shown on this page include King,
Kong (Ultra King),
King Kong (Ultra Super King),
Tail, Queen,
Full Back, and Full Wrap advertising.
Availability and exact dimensions vary by market and transit system.
Full Bus Wrap Advertising
Full bus wrap advertising uses a large portion of the
exterior bus surface for advertising creative. Full wraps provide one of
the largest exterior bus advertising formats and can create a highly visible
moving display throughout the bus route.
King, Kong and King Kong Bus Ads
King, Kong, and King Kong bus ads are exterior side-panel
formats of different sizes. King ads are a common exterior bus format, while
Kong and King Kong formats provide larger advertising areas where available.
Exact sizes and names may vary by transit system.
Bus Tail and Full Back Advertising
Bus tail ads and full back ads place
advertising on the rear of the bus. These formats can be visible to drivers
and passengers traveling behind the bus, including during slower traffic
and at intersections.
Double-Decker and Coach Bus Advertising
Exterior advertising may also be available on
double-decker sightseeing buses and
coach buses in select markets. Available advertising areas,
routes, campaign requirements, and pricing vary by operator.
Why Use Bus Exterior Advertising?
Bus exterior advertising combines street-level visibility with the movement
of buses through different neighborhoods and commercial areas. Depending on
the transit system, campaigns may provide citywide coverage or allow targeting
by routes, depots, zones, or other geographic areas.
How Much Does Bus Exterior Advertising Cost?
Bus exterior advertising rates vary by market, format,
number of buses, campaign length, production requirements, and inventory
availability. Pricing is commonly quoted per bus for a four-week advertising
period, with larger formats such as full wraps generally costing more than
smaller exterior panels.
