Creative Specs - Outdoor / Out of Home Advertising - Graphic Design and Templates

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Some specs may be shown at scaled (mechanical) sizes and enlarged before printing. Most outdoor ads are viewed from a distance, so lower resolutions are often acceptable.

Small Files

For files less than 10 MB, email files to Production@BlueLineMedia.com.

Large Files

For larger files, use the upload page.

If provided, use the following specs:

Trim/Finished/Bleed: Build file to this size.
Live: Visible area.
Safe: Keep text, graphics, and imagery within this area.

Billboard INTERACTIVE TOOL

Physical: __' W x __' H
Scale (Mechanical): 1:12 (1" = 1')
Trim/Finished/Bleed (Mechanical): " W x " H
Live (Mechanical): " W x " H
Safe (Mechanical): " W x " H
Format: High-res. PDF
DPI/PPI: 150 at trim/finished size
Color Mode: CMYK

Billboard, Digital INTERACTIVE TOOL

Physical: ' W x ' H
Resolution: px W x px H
Format: High-res. JPG
DPI/PPI: 72
Color Mode: sRGB

Bench

Physical: 84" W x 24" H
Trim/Finished/Bleed: 84" W x 24" H
Live: 82" W x 22" H
Safe: 80" W x 20" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Bench, Size B

Physical: 72" W x 24" H
Trim/Finished/Bleed: 72" W x 24" H
Live: 70" W x 22" H
Safe: 68" W x 20" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Billboard Bulletin (Large)

Physical: 48' W x 14' H
Scale (Mechanical): 1:12 (1" = 1')
Trim/Finished/Bleed (Mechanical): 49" W x 15" H
Live (Mechanical): 48" W x 14" H
Safe (Mechanical): 47" W x 13" H
Format: High-res. PDF
DPI/PPI: 150 at trim/finished size
Color Mode: CMYK

Billboard Bulletin (Large), Digital

Physical: 48' W x 14' H
Resolution: 1400px W x 400px H
Format: High-res. JPG
DPI/PPI: 72
Color Mode: sRGB

Billboard Poster/Eco-Poster (Medium)

Physical: 22.75' W x 10.5' H
Scale (Mechanical): 1:12 (1" = 1')
Trim/Finished/Bleed (Mechanical): 22.75" W x 10.5" H
Live (Mechanical): 22.75" W x 10.5" H
Safe (Mechanical): 21.75" W x 9.5" H
Format: High-res. PDF
DPI/PPI: 150 at trim/finished size
Color Mode: CMYK

Billboard Poster/Premiere Panel (Medium )

Physical: 24.5' W x 12.25' H
Scale (Mechanical): 1:12 (1" = 1')
Trim/Finished/Bleed (Mechanical): 25.5" W x 13.25" H
Live (Mechanical): 24.5" W x 12.25" H
Safe (Mechanical): 23.5" W x 11.25" H
Format: High-res. PDF
DPI/PPI: 150 at trim/finished size
Color Mode: CMYK

Billboard Poster (Medium; aka 30-Sheet Poster), Digital

Physical: 22.75' W x 10.5' H
Resolution: 840px W x 400px H
Format: High-res. JPG
DPI/PPI: 72
Color Mode: sRGB

Billboard Junior Poster (Small; aka 8-Sheet Poster)

Physical: 11' W x 5' H
Scale (Mechanical): 1:12 (1" = 1')
Trim/Finished/Bleed (Mechanical): 11" W x 5" H
Live (Mechanical): 11" W x 5" H
Safe (Mechanical): 10" W x 4" H
Format: High-res. PDF
DPI/PPI: 150 at trim/finished size
Color Mode: CMYK

Bus Interior

Physical: 28" W x 11" H
Trim/Finished/Bleed: 28" W x 11" H
Live: 27" W x 10" H
Safe: 26" W x 9" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Bus King Kong (Ultra Super King)

Physical: 200" W x 100" H
Trim/Finished/Bleed: 200" W x 100" H
Live: 200" W x 100" H
Safe: 195" W x 95" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Bus King

Physical: 144" W x 30" H
Trim/Finished/Bleed: 144" W x 30" H
Live: 142" W x 28" H
Safe: 141" W x 27" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Bus Queen

Physical: 88" W x 30" H
Trim/Finished/Bleed: 88" W x 30" H
Live: 86" W x 28" H
Safe: 85" W x 27" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Bus Stop Shelter

Physical: 48" W x 69" H
Trim/Finished/Bleed: 48" W x 69" H
Live: 46" W x 67" H
Safe: 44" W x 65" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Bus Stop Shelter, Digital

Physical: 48" W x 69" H
Resolution: 1080px W x 1920px H
Format: High-res. JPG
DPI/PPI: 72
Color Mode: sRGB

Bus Tail

Physical: 72" W x 21" H
Trim/Finished/Bleed: 72" W x 21" H
Live: 69" W x 18" H
Safe: 68" W x 17" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Cash Jacket

Open: 11" W x 8.25" H
Folded: 3.75" W x 8.25" H
Format: High-res. PDF
DPI/PPI: 300 at trim/finished size
Color Mode: CMYK

College-University, Kiosk

Physical: 26" W x 50" H
Trim/Finished/Bleed: 26" W x 50" H
Live: 24" W x 48" H
Safe: 23" W x 47" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

College-University, Digital/Video/LED

Landscape

Physical: 55-75" screen
Resolution: 1920px W x 1080px H
Format: JPG, MP4 or MOV
Length: :15 or :30 seconds
DPI/PPI: 72
Color Mode: sRGB

Portrait

Physical: 55-75" screen
Resolution: 1080px W x 1920px H
Format: JPG, MP4 or MOV
Length: :15 or :30 seconds
DPI/PPI: 72
Color Mode: sRGB

Common Area Poster

Physical: 17" W x 22" H
Trim/Finished/Bleed: 17" W x 22" H
Live: 15" W x 20" H
Safe: 14" W x 19" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Convenience Store Storefront

Physical: 30" W x 46" H
Trim/Finished/Bleed: 30" W x 46" H
Live: 28" W x 44" H
Safe: 27" W x 43" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Convenience Store Point of Purchase Digital/Video

Walk-Up

Physical: 15" screen
Resolution: 1024px W x 768px H
Format: JPG, MP4 or MOV (no audio) :10 to :30 seconds
DPI/PPI: 72
Color Mode: sRGB

In-Transaction

Physical: 15" screen
Resolution: 597px W x 768px H (15" screen)
Format: JPG, MP4 or MOV (no audio) :10 to :30 seconds
DPI/PPI: 72
Color Mode: sRGB

Door Hanger

Physical: 4.25" W x 11" H
Trim/Finished/Bleed: 4.25" W x 11" H
Live: 4.25" W x 11" H
Safe: 3.25" W x 10" H
Format: High-res. PDF
DPI/PPI: 300 at trim/finished size
Color Mode: CMYK

Download template

Gas Station Pump Top

Physical: 20.25" W x 11.75" H
Trim/Finished/Bleed: 20.25" W x 11.75" H
Live: 19" W x 10" H
Safe: 18" W x 9" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Gas Station Pump TV/Digital/Video

Physical: 10-15" screen
Resolution: 1920px W x 1080px H
Format: JPG, MP4 or MOV
Data Rate: 10 MBPS
Codec: H.264 (a.k.a. MPEG-4 AVC)
Frame Rate (FPS): 29.97
Audio: 48 kHz audio, 16 bit min sample size, 128 kbs minimum, mono or stereo
Audio Codec: MPEG-2/4 or equivalent
Length: :15 or :30 seconds
DPI/PPI: 72
Color Mode: sRGB

Gym Digital/Video/LED

Physical: 50-65" screen
Resolution: 1920px W x 1080px H
Format: JPG, MP4 or MOV
Length: :15 or :30 seconds
DPI/PPI: 72
Color Mode: sRGB
Note: Images and videos (with or without audio) are acceptable.

Gym Poster

Physical: 13" W x 17" H
Trim/Finished/Bleed: 13" W x 17" H
Live: 11" W x 15" H
Safe: 10" W x 14" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Gym Mirror Cling

Physical: 8" W x 8" H
Trim/Finished/Bleed: 8" W x 8" H
Live: 8" W x 8" H
Safe: 7" W x 7" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Laundromat

Physical: 17" W x 22" H
Trim/Finished/Bleed: 17" W x 22" H
Live: 15" W x 20" H
Safe: 14" W x 19" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Mall Backlit Dio

Physical: 48" W x 69" H
Trim/Finished/Bleed: 48" W x 69" H
Live: 46" W x 67" H
Safe: 45" W x 66" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Medical Doctor Office / Pharmacy Poster

Physical: 17" W x 22" H
Trim/Finished/Bleed: 17" W x 22" H
Live: 15" W x 20" H
Safe: 14" W x 19" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Medical Doctor Office / Pharmacy Standee

Physical: 24.5" W x 48" H
Trim/Finished/Bleed: 24.5" W x 48" H
Live: 24.5" W x 48" H
Safe: 23.5" W x 47" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Mobile Billboard Truck - Static

Sides:

Physical: 258" W x 115" H
Trim/Finished/Bleed: 258" W x 115" H
Live: 256" W x 113" H
Safe: 255" W x 112" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Rear:

Physical: 24" W x 115" H
Trim/Finished/Bleed: 24" W x 115" H
Live: 22" W x 113" H
Safe: 21" W x 112" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Mobile Billboard Truck, Digital

Sides:

Physical: ~10' W x ~6' H
Resolution: 1280px W x 720px H (JPG or MP4)
Format: High-res. JPG and or MP4 with or without sound
Length: Flexible
DPI/PPI: 72
Color Mode: sRGB
Note: Images and videos (with or without audio) are acceptable.

Rear:

Physical: ~6' W x ~6' H
Resolution: 720px W x 720px H (JPG only)
Format: High-res. JPG
DPI/PPI: 72
Color Mode: sRGB
Note: Only images are acceptable.

Movie Theater/Cinema

Resolution: 1920px W x 1080px H
Format: JPG, MP4 or MOV
Frame Rate: 24 FPS
Length: :15 or :30 seconds
DPI/PPI: 72
Color Mode: sRGB
Note: Images and videos (with or without audio) are acceptable.

Pizza Box

Trim/Finished/Bleed: 14.25" W x 14.3125" H
Live: 14.25" W x 14.3125" H
Safe: 13" W x 13" H
Format: High-res. PDF
DPI/PPI: 300 at trim/finished size
Color Mode: CMYK

Pizza Box Flyer

Trim/Finished/Bleed: 8.5" W x 6.5" H
Live: 8" W x 6" H
Safe: 7.5" W x 5.5" H
Format: High-res. PDF
DPI/PPI: 300 at trim/finished size
Color Mode: CMYK

Restroom / Bathroom Poster

Physical: 17" W x 22" H
Trim/Finished/Bleed: 17" W x 22" H
Live: 15" W x 20" H
Safe: 14" W x 19" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Restroom / Bathroom, Digital

Physical: 21.5" Screen
Resolution: 1080px W x 1920px H
Format: JPG or MP4
Length: up to :30 seconds
DPI/PPI: 72
Color Mode: sRGB

Supermarket Shopping Cart - Nose (both sizes required)

Size A:

Physical: 9.938" W x 7.72" H
Trim/Finished/Bleed: 9.938" W x 7.72" H
Live: 9.4" W x 7.2" H
Safe: 8.9" W x 6.7" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Size B:

Physical: 8.563" W x 5.906" H
Trim/Finished/Bleed: 8.563" W x 5.906" H
Live: 8.0" W x 5.4" H
Safe: 7.5" W x 4.9" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Supermarket Shopping Cart - Child/Baby Seat

Physical: 10.69" W x 7.75" H
Trim/Finished/Bleed: 10.69" W x 7.75" H
Live: 10.4" W x 7.25" H
Safe: 9.6" W x 6.75" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Supermarket Register Receipt/Tape

Single:

Trim/Finished/Bleed: 2.75" W x 1.75" H
Live: 2.75" W x 1.75" H
Safe: 2.5" W x 1.5" H
Format: High-res. PDF
DPI/PPI: 300 at trim/finished size
Color Mode: CMYK

Double:

Trim/Finished/Bleed: 2.75" W x 3.6" H
Live: 2.75" W x 3.6" H
Safe: 2.5" W x 3.35" H
Format: High-res. PDF
DPI/PPI: 300 at trim/finished size
Color Mode: CMYK

Triple:

Trim/Finished/Bleed: 2.75" W x 5.45" H
Live: 2.75" W x 5.45" H
Safe: 2.5" W x 5.2" H
Format: High-res. PDF
DPI/PPI: 300 at trim/finished size
Color Mode: CMYK

Supermarket Standee

Physical: 24.5" W x 48" H
Trim/Finished/Bleed: 24.5" W x 48" H
Live: 24.5" W x 48" H
Safe: 23.5" W x 47" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Supermarket Stanchion

Physical: 22" W x 28" H
Trim/Finished/Bleed: 22" W x 28" H
Live: 20" W x 26" H
Safe: 19" W x 25" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Taxi Top

Physical: 48" W x 14" H
Trim/Finished/Bleed: 48" W x 14" H
Live: 46" W x 12" H
Safe: 45" W x 11" H
Format: High-res. PDF
DPI/PPI: 50 at trim/finished size
Color Mode: CMYK

Taxi and Rideshare (Uber/Lyft) Top, Digital

Standard

Physical: 37.5-43.75" W x 12.5-14.5" H
Resolution: 560px W x 160px H
Format: JPG, MP4 or MOV (no audio)
Length: up to :08 seconds
DPI/PPI: 72
Color Mode: sRGB

Add for New York City (NYC)

Physical: 37.5-43.75" W x 12.5-14.5" H
Resolution: 1920px W x 674px H
Format: JPG, MP4 or MOV (no audio)
Length: up to :08 seconds
DPI/PPI: 72
Color Mode: sRGB

Taxi and Rideshare (Uber/Lyft) Interior, Digital

Physical: 10-15" screen
Resolution: 1920px W x 1080px H
Format: JPG, MP4 or MOV
Bitrate: minimum 2,000kbps
Audio: 48bps/48kHz stereo
Audio Level: -8dB
Length: up to :30 seconds (:60 seconds may be accepted)
DPI/PPI: 72
Color Mode: sRGB

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