Outdoor Advertising Design Specs and Templates

Upload Files

Check out the artwork tips page for suggestions on creating great outdoor ads.

Delivery of Creative Files:

  • For files less than 10 MB's, email the files to Production@BlueLineMedia.com.
  • For larger files, use the upload page.

Note certain specs may be shown in scaled sizes. The files are scaled up before printing. Also remember most outdoor / out of home ads are seen from far away so low resolutions are fine.

Bulletin (Large Billboard)

  • Trim/Finished: 49" W x 15" H (physical size is 49' W x 15' H)
  • Live/Visual/Safety: 48" W x 14" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK
Download template.

Bulletin (Large Billboard), DIGITAL

  • Dimensions: 1400px W x 400px H
  • Format: High-res. JPG
  • DPI/PPI: 72
  • Color Mode: sRGB

Poster/Eco-Poster (Medium Billboard)

  • Trim/Finished: 22.75" W x 10.5" H (physical size is 22.75' W x 10.5' H)
  • Live/Visual/Safety: 21.75" W x 9.5" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK
Download template.

Poster/Premiere Panel (Medium Billboard)

  • Trim/Finished: 25.5" W x 13.25" H (physical size is 25.5' W x 13.25' H)
  • Live/Visual/Safety: 24.5" W x 12.25" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Poster (Medium Billboard/30-Sheet Poster), DIGITAL

  • Dimensions: 840px W x 400px H
  • Format: High-res. JPG
  • DPI/PPI: 72
  • Color Mode: sRGb

Junior Poster (Small Billboard/8-Sheet Poster)

  • Trim/Finished: 11" W x 5" H (physical size is 11' W x 5' H)
  • Live/Visual/Safety: 10" W x 4" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Bus King

  • Trim/Finished: 144" W x 30" H
  • Live/Visual/Safety: 141" W x 27" H
  • Format: High-res. PDF
  • DPI/PPI: 50 at trim/finished size
  • Color Mode: CMYK
Download template.

Bus Queen

  • Trim/Finished: 88" W x 30" H
  • Live/Visual/Safety: 85" W x 27" H
  • Format: High-res. PDF
  • DPI/PPI: 50 at trim/finished size
  • Color Mode: CMYK
Download template.

Bus Tail

  • Trim/Finished: 72" W x 21" H
  • Live/Visual/Safety: 69" W x 18" H
  • Format: High-res. PDF
  • DPI/PPI: 50 at trim/finished size
  • Color Mode: CMYK
Download template.

Bus Interior

  • Trim/Finished: 28" W x 11" H
  • Live/Visual/Safety: 26" W x 9" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK
Download template.

Bus Stop Shelter

  • Trim/Finished: 48" W x 69" H
  • Live/Visual/Safety: 44" W x 65" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK
Download template

Bench

  • Trim/Finished: 72" W x 24" H
  • Live/Visual/Safety: 69" W x 21" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK
Download template

Mall Backlit Dio

  • Trim/Finished: 48" W x 69" H
  • Live/Visual/Safety: 44" W x 65" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK
Download template.

Taxi Top

  • Trim/Finished: 48" W x 14" H
  • Live/Visual/Safety: 45" W x 11" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK
Download template

Taxi and Rideshare Top, Digital/Video/LED

  • Dimensions: 560px W x 160px H (NYC: add 1920px W x 674px H)
  • Format: MP4 or PNG; no audio
  • Length: :08 seconds

Taxi Interior, TV/Digital/Video

  • Resolution: 1920px W x 1080px H
  • Format: MP4, PNG or JPG
  • Bitrate: minimum 2,000kbps
  • Audio: 48bps/48kHz stereo
  • Audio Level: -8dB
  • Length: :15, :30 or :60 seconds

Taxi Interior, TV/Digital/Video Banner

  • Dimensions: 120px W x 450px H
  • Format: JPG
  • Color Mode: RGB

Shopping Cart - Nose (both sizes required)

Size 1:

  • Trim/Finished: 9.938" W x 7.72" H
  • Live/Visual/Safety: 8.75" W x 6.75" H

Size 2:

  • Trim/Finished: 8.563" W x 5.906" H
  • Live/Visual/Safety: 7.5" W x 4.875" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Shopping Cart - Child/Baby Seat

Front:

  • Trim/Finished: 10.69" W x 7.75" H
  • Live/Visual/Safety: 10" W x 7" H

Directory:

  • Trim/Finished: 5.187" W x 7.75" H
  • Live/Visual/Safety: 4.5" W x 7" H

Header:

  • Trim/Finished: 5" W x 2.4" H
  • Live/Visual/Safety: same

Footer:

  • Trim/Finished: 5" W x 4.3" H
  • Live/Visual/Safety: same
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Register Receipt

Single:

  • Trim/Finished: 2.75" W x 1.75" H
  • Live/Visual/Safety: same

Double:

  • Trim/Finished: 2.75" W x 3.6" H
  • Live/Visual/Safety: same

Triple:

  • Trim/Finished: 2.75" W x 5.45" H
  • Live/Visual/Safety: same
  • Format: High-res. PDF
  • DPI/PPI: 300 at trim/finished size
  • Color Mode: CMYK

Supermarket Standee

  • Trim/Finished: 23.5" W x 47" H
  • Live/Visual/Safety: 20" W x 44" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Supermarket Stanchion

  • Trim/Finished: 22" W x 28" H
  • Live/Visual/Safety: 19" W x 25" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Gas Pump Top

  • Trim/Finished: 20.25" W x 11.75" H
  • Live/Visual/Safety: 18" W x 9" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Gas Pump TV/Digital/Video

  • Resolution: 1280px W x 720px H (4:3 Safe Preferred, 1080p ok)
  • Format: MOV, MP4, AVI
  • Data Rate: 10 MBPS
  • Codec:: H.264 (a.k.a. MPEG-4 AVC)
  • Frame Rate (FPS): 29.97
  • Audio: 48 kHz audio, 16 bit min sample size, 128 kbs minimum, mono or stereo
  • Audio Codec: MPEG-2/4 or equivalent
  • Length: :15 or :30 seconds

Restroom Poster

  • Trim/Finished: 17" W x 22" H
  • Live/Visual/Safety: 14" W x 19" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Convenience Store Storefront

  • Trim/Finished: 30" W x 46" H
  • Live/Visual/Safety: 27" W x 43" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Convenience Store Point of Purchase Digital/Video

Walk-Up

  • Trim/Finished: 1024px W x 768px H (15" screen)
  • Format: Image (JPG); Video (MP4 + H.264 with AAC or Mp3 (max 30 frames); no audio)

In-Transaction

  • Trim/Finished: 597px W x 768px H (15" screen)
  • Format: Image (JPG); Video (MP4 + H.264 with AAC or Mp3 (max 30 frames); no audio)

Mobile Billboard Truck - Static

    Sides:
  • Trim/Finished: 258" W x 115" H
  • Live/Visual/Safety: 256" W x 113" H
  • Rear:
  • Trim/Finished: 24" W x 115" H
  • Live/Visual/Safety: 22" W x 113" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Mobile Billboard Truck - Digital

  • Sides Resolution: 1280px W x 720px H
  • Rear Resolution: 720px W x 720px H
  • Format: image: JPG; video: MOV, MP4, AVI; plays audio
  • Length: Flexible
  • Note: Both static images and videos (with or without audio) are acceptable.

Movie Theater/Cinema

  • Resolution: 1920px W x 1080px H (16x9)
  • Format: MOV, MP4, AVI
  • Frame Rate: 24 FPS
  • Length: :15 or :30 seconds
  • Note: Both static images and videos (with or without audio) are acceptable.

Gym Digital/Video/LED

  • Resolution: 1920px W x 1080px H
  • Format: MOV, MP4, AVI
  • Length: :15 seconds
  • Note: Both static images and videos (with or without audio) are acceptable.

Gym Poster

  • Trim/Finished: 13" W x 17" H
  • Live/Visual/Safety: 10" W x 14" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Gym Mirror Cling

  • Trim/Finished: 8" W x 8" H
  • Live/Visual/Safety: 8" W x 8" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Cash Jacket

  • Open: 11" W x 8.25" H
  • Folded: 3.75" W x 8.25" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at trim/finished size
  • Color Mode: CMYK

Laundromat

  • Trim/Finished: 17" W x 22" H
  • Live/Visual/Safety: 14" W x 19" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

Door Hanger

  • Trim/Finished: 4.25" W x 11" H
  • Live/Visual/Safety: 4.25" W x 11" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at trim/finished size
  • Color Mode: CMYK
Download template

Pizza Box

  • Trim/Finished: 14.25" W x 14.3125" H
  • Live/Visual/Safety: 14" W x 14" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at trim/finished size
  • Color Mode: CMYK

Pizza Box Flyer

  • Trim/Finished: 8.25" W x 6.0625" H
  • Live/Visual/Safety: 7.625" W x 5.4375" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at trim/finished size
  • Color Mode: CMYK

Senior Center Standee/Banner

  • Trim/Finished: 24" W x 60" H
  • Live/Visual/Safety: 21" W x 57" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

College-University, Kiosk

  • Dimensions: 26" W x 50" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at trim/finished size
  • Color Mode: CMYK

College-University, Digital/Video/LED

  • Dimensions: 1920px W x 1080px H and 1080px W x 1920px H
  • Format: MP4 or JPG
  • Length: :15 or :30 seconds
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