Outdoor Advertising Design Specs and Templates

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General:

Below are mechanical specs. For any missing ad formats, contact your account executive.

This page is a work-in-progress and new specs are being added all the time.

Check out the artwork tips page for suggestions on creating great outdoor ads.

Delivery of Art Files:

For files less than 10 MB's, email the files to Production@BlueLineMedia.com.

For larger files, use the upload page.

Instructions to Download Templates:

PC Users: Right click on "Download template" link and then select "Save link as" and browse to your desired folder on your computer.

Mac Users: Hold down the "Option/Alt" key and click on the "Download template" link. The template will download directly to your desktop.

Note certain specs may be shown in scaled sizes. The files are scaled up before printing.

Large Billboard (Bulletin) 48' W x 14' H

  • Trim: 12.25" W x 3.75" H (scaled: 49'x15')
  • Live/Visual: 12" W x 3.5" H
  • Format: High-res. PDF
  • DPI/PPI: 800 at above trim size
  • Color Mode: CMYK
Download template.

Medium Billboard (30 Sheet Poster) 23' W x 11' H

  • Trim: 22.799" W x 10.5" H
  • Live/Visual: 21.799" W x 9.5" H
  • Format: High-res. PDF
  • DPI/PPI: 288 at above trim size
  • Color Mode: CMYK
Download template.

Bus King 144" W x 30" H

  • Trim: 36" W x 7.5" H
  • Live/Visual: 35.25" W x 6.75" H
  • Format: High-res. PDF
  • DPI/PPI: 360 at above trim size
  • Color Mode: CMYK
Download template.

Bus Queen 88" W x 30" H

  • Trim: 22" W x 7.5" H
  • Live/Visual: 21.25" W x 6.75" H
  • Format: High-res. PDF
  • DPI/PPI: 360 at above trim size
  • Color Mode: CMYK
Download template.

Bus Tail 72" W x 21" H

  • Trim: 18" W x 5.25" H
  • Live/Visual: 17.25" W x 4.5" H
  • Format: High-res. PDF
  • DPI/PPI: 360 at above trim size
  • Color Mode: CMYK
Download template.

Bus Interior 28" W x 11" H

  • Trim: 28" W x 11" H
  • Live/Visual: 26" W x 9" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK
Download template.

Bus Shelter 48" W x 69" H

  • Trim: 12" W x 17.25" H
  • Live/Visual: 11.25" W x 16.5" H
  • Format: High-res. PDF
  • DPI/PPI: 600 at above trim size
  • Color Mode: CMYK
Download template

Bench 72" W x 24" H

  • Trim: 18" W x 6" H
  • Live/Visual: 17.25" W x 5.25" H
  • Format: High-res. PDF
  • DPI/PPI: 360 at above trim size
  • Color Mode: CMYK
Download template

Mall Backlit Dio 48" W x 69" H

  • Trim: 12" W x 17.25" H
  • Live/Visual: 11.25" W x 16.5" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK
Download template.

Taxi Top 48" W x 14" H

  • Trim: 24" W x 7" H
  • Live/Visual: 22.5" W x 5.5" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK
Download template

Taxi TV

  • Resolution: 1024px W x 600px H
  • Format: MP4 or MOV
  • Bitrate: minimum 2,000kbps
  • Audio: 48bps/48kHz stereo
  • Audio Level: -8dB

Taxi TV Banner

  • Dimensions: 120px W x 450px H
  • Format: JPG
  • Color Mode: RGB

Shopping Cart

  • Trim: 10.188" W x 8.063" H
  • Live/Visual: 8.75" W x 6.75" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK

Gas Pump Top

  • Trim: 20.25" W x 11.75" H
  • Live/Visual: 18" W x 9" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK

Gas Pump Television/Digital/LED/VIDEO

  • Resolution: 1280px W x 720px H (4:3 Safe Preferred, 1080p ok)
  • Format: MOV, MP4, AVI
  • Data Rate: 10 MBPS
  • Codec:: H.264 (a.k.a. MPEG-4 AVC)
  • Frame Rate (FPS): 29.97
  • Audio: 48 kHz audio, 16 bit min sample size, 128 kbs minimum, mono or stereo
  • Audio Codec: MPEG-2/4 or equivalent

Restroom - Women's

  • Trim: 17" W x 33" H
  • Live/Visual: 14" W x 30" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK

Restroom - Men's

  • Trim: 17" W x 22" H
  • Live/Visual: 14" W x 19" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK

Convenience Store

  • Trim: 30" W x 46" H
  • Live/Visual: 27" W x 43" H
  • Format: High-res. PDF
  • DPI/PPI: 300 at above trim size
  • Color Mode: CMYK

Mobile Billboard Truck

    Sides:
  • Trim: 258" W x 115" H
  • Live/Visual: 256" W x 113" H
  • Rear:
  • Trim: 24" W x 115" H
  • Live/Visual: 22" W x 113" H
  • Format: High-res. PDF
  • DPI/PPI: 150 at above trim size
  • Color Mode: CMYK
  • Digital trucks vary by available truck model and size.

Movie Theater/Cinema

  • Resolution: 1920px W x 1080px H (16x9)
  • Format: MOV, MP4, AVI
  • Frame Rate: 24 FPS
  • Note: Both static images and videos (with or without sound) are acceptable.
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