Political campaigns and advocacy organizations are increasingly activating advertising campaigns using static and digital/LED mobile billboard truck advertising to get attention.
The mobile billboard trucks can go drive or park almost anywhere, giving the advertiser the ability to cover geographic areas with limited roadside billboards and advertise where roadside billboards would not allow the creative because the ad is graphic, controversial or attack-oriented.
With advocacy campaigns, popular areas to run the trucks include city centers, downtown areas, financial districts and near government buildings such as state capitols and the Washington, DC area.
The digital/LED mobile billboard trucks are especially popular because the lead time is shorter and the creative can be changed out remotely or put in rotation with other creatives.
Organizations that succeed with mobile billboard trucks include
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