May 26, 2015
Charter Communications is targeting its competitors' customers with large mobile billboards that cannot be missed.
The different ads in the various cities call out Charter's competitors and tell customers about the potential savings in switching to Charter service.
The trucks run 8 hours per day for approximately 10 days in each area. The ads are illuminated in the evenings.
With mobile billboards, Charter is able to select the specific routes, subject to local rules.