Static and digital taxi advertising in Washington, DC is a great way to send a message to residents and visitors in the nation's capitol. With outdoor ads in limited supply, and billboards almost nonexistent in the DC proper area, taxi ads are an effective way to promote a product, service or message.
When comparing different ad formats, Washington, DC taxi cab advertising rates are low while producing lots of impressions. Especially nice when those eyeballs belong to legislators and influencers in the country's most political city. Washington, DC cab advertising costs are a great investment for advertisers that want to make an impact in a city that is otherwise lacking in out of home advertising formats. For these points, taxi advertising has grown and become quite popular in Washington, DC.
Digital taxi ad formats include digital/LED taxi top ads and taxi TV/screen ads inside the taxis.
South African Airways advertised on taxi tops in Washington, DC to publicize its nonstop flights to Africa. With ads on the top of taxis, the airline was able to increase views for its newest program.
Google used taxi TV ads to tell city residents about their newest service: Shopping Express. The new program delivers local goods for city residents.
Washington, DC Taxi Advertising Data:
• No. of Taxis: 1,400 (approx.)
• Impressions Per Taxi Per Day: 5,000 (approx.)
For more specific pricing, submit Get Free Quote form on top.
• Taxi Top: Range of $250 - $350 per ad per 4 week period.
• Taxi Top, Digital/LED: Range of $350 - $550 per ad per 4 week period.
• Taxi TV:
:15 spot: range of $5,000 - $15,000 for entire taxi fleet per 4 week period.
:30 spot: range of $7,000 - $20,000 for entire taxi fleet per 4 week period.
:60 spot: range of $9,000 - $30,000 for entire taxi fleet per 4 week period.
Range of rates depends on the ad size, timing and quantity purchased. Certain minimum purchase requirements apply. Additional discounts may be available based on duration and quantity purchased.
Minimum of 50 to 150 taxi advertisements depending on the timing.