Static and digital taxi advertising in Washington, DC is a great way to send a message to residents and visitors in the nation's capitol. With outdoor ads in limited supply, and billboards almost nonexistent in the DC proper area, taxi ads are an effective way to promote a product, service or message.
When comparing different ad formats, Washington, DC taxi cab advertising rates are low while producing lots of impressions. Especially nice when those eyeballs belong to legislators and influencers in the country's most political city. Washington, DC cab advertising costs are a great investment for advertisers that want to make an impact in a city that is otherwise lacking in out of home advertising formats. For these points, taxi advertising has grown and become quite popular in Washington, DC.
Digital taxi ad formats include digital/LED taxi top ads and taxi TV/screen ads inside the taxis.
South African Airways advertised on taxi tops in Washington, DC to publicize its nonstop flights to Africa. With ads on the top of taxis, the airline was able to increase views for its newest program.
Example of taxi TV ads campaign.
|No. of Taxis||1,400 (approx.)|
|Impressions Per Taxi Per Day||5,000 (approx.)|
(Average per display per 4 weeks)
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|Taxi Top||Range of $250 - $350|
|Taxi TV||:15 spot: range of $5,000 - $15,000 for entire fleet.
:30 spot: range of $7,000 - $20,000 for entire fleet.
:60 spot: range of $9,000 - $30,000 for entire fleet.
Range of rates depends on the ad size, timing and quantity purchased. Certain minimum purchase requirements apply. Additional discounts may be available based on duration and quantity purchased.
Minimum purchase requirement is $5,000 per ad format or higher (depending on ad format), which may be spread over displays and periods. May be reduced in certain cases.
Blue Line Media is not the exclusive provider of advertising formats presented on this website.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
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