Get your hands on taxi advertising in Chicago, IL to give a big kick to your advertising and marketing plan. Advertising on Chicago taxi cabs may be the single most cost-effective outdoor media format in the city.
Chicago taxi cab advertising rates are lower than any other media format the produces an equivalent number of impressions on a daily basis. Seasoned marketing executives have long said that Chicago cab advertising costs are miniscule when compared to advertising types that are on par. These two reasons, among others, explain taxi advertising's big rise to greatness in Chicago.
LG Electronics advertises on taxi TV in Chicago for the AHR Expo in McCormick Place. With taxi TVs, the advertiser is able to reach convention-goers that often ride taxis, because they are from out of town and have no cars.
Chicago Community Trust advertises on taxi tops throughout Chicagoland to promote an event. Because of the taxis' regular visibility, residents and visitors see the ads on a regular basis.
Advertising on Chicago, IL taxi cabs has long been a staple of most marketing plans for national and regional advertisers. After all, many franchises and institutional organizations regularly use taxi ads to reach business travelers. These organizations recognize that taxi advertising reaches them when they enter and exit the cab or when the business traveler is sitting inside the cab.
Chicago Taxi Advertising Data:
• No. of Taxis: 1,000 (approx.)
• Impressions Per Taxi Per Day: 9,500 (approx.)
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• Taxi Top: Range of $250 - $400 per ad per 4 week period.
• Taxi TV:
:15 spot: range of $8,000 - $20,000 for entire taxi fleet per 4 week period.
:30 spot: range of $10,000 - $25,000 for entire taxi fleet per 4 week period.
:60 spot: range of $12,000 - $35,000 for entire taxi fleet per 4 week period.
Range of rates depends on the ad size, timing and quantity purchased. Certain minimum purchase requirements apply. Additional discounts may be available based on duration and quantity purchased.
Minimum of 50 to 150 taxi advertisements depending on the timing.
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