February 2, 2011
The Riverside County Womens, Infants and Children (Riverside WIC) Program has selected BLM to place advertising on buses, billboards and bus stops for the first quarter of 2011. Through ads with the tagline "Make Your Child a Superhero!", Riverwide WIC is promoting its services and programs for low-income pregnant women and mothers of young children.
With this ad placement, Riverside WIC has joined the dozens of other WICs across the country that use BLM to place outdoor ads.