A conference exhibitor's presence can begin before visitors reach the show floor. For C1.ai, formerly ConductorOne, Blue Line Media arranged a Las Vegas advertising campaign spanning Harry Reid International Airport, Caesars Palace, The Forum Shops, LED mobile billboard trucks and digital taxi tops. The combination placed C1's message in several different settings beyond its exhibition booth.

The campaign accompanied C1's participation at Oktane 2026, held September 22–24 at Caesars Forum in Las Vegas. Its airport creative made that connection explicit: alongside the brand message, travelers could read “Oktane Booth S3.” Other placements carried the same recognizable identity into the resort, shopping and street environments pictured throughout this article.

These five advertising formats were selected for C1's campaign. They represent a sample of the broader media options available to Las Vegas conference, convention and trade show exhibitors.

An invitation before the show floor

At Harry Reid International Airport, C1's ads paired “Put AI to work. Everywhere.” with a specific invitation to find the company at its booth. The placement shown below sits above a terminal exit, near signs directing travelers toward taxis, limousines, shuttles and rental cars. Another example shows digital screens above escalators in Terminal 3.

For exhibitors, an airport placement offers a way to introduce a message during the arrival portion of a trip. A booth number gives an interested attendee a useful next step. C1's execution illustrates that approach without requiring a long explanation on the screen: the company name, a short message and the booth reference do the work.

One campaign, two scales at Caesars Palace

The large digital spectacular at Caesars Palace gave C1 a prominent outdoor canvas. Its vertical creative used the line “Bet on AI to win” and casino-chip imagery, adapting the campaign to its Las Vegas surroundings. The hero photograph shows the display in the context of the Strip, with nearby buildings, pedestrians and vehicles establishing its scale.

Inside The Forum Shops at Caesars Palace, digital screen ads presented the campaign at a different viewing distance. Here, the message appeared among storefronts and restaurants, in a setting visitors explore on foot. These interior screens complemented the exterior spectacular with a more immediate, pedestrian-level presentation.

These placements were at Caesars Palace and The Forum Shops. Caesars Forum, the venue for Oktane, is a separate property. The campaign therefore extended beyond the conference venue into other parts of the visitor experience.

Taking the message onto the street

C1 also used LED mobile billboard trucks and digital taxi tops. These formats added vehicle-mounted displays to the campaign's fixed airport, resort and retail placements. The truck creative carried the “Bet on AI to win” message, while the taxi tops featured “Put AI to work. Everywhere.”

Watch C1's mobile billboard truck in Las Vegas

This short, silent campaign video shows the truck traveling along Las Vegas Boulevard. Its illuminated display carries the same brand identity seen in the campaign's stationary screens.

The taxi photos show a compact version of C1's message above the vehicle roof. Clear branding and a brief headline suit this smaller display. In the examples below, the surrounding Strip streetscape and Flamingo entrance provide context for the advertising format.

Watch C1's Las Vegas advertising campaign

This campaign video brings together C1's airport ads, Caesars Palace digital spectacular, Forum Shops screens, LED mobile billboard truck and digital taxi tops.

A recognizable message across different formats

C1's campaign connected these settings through repeated branding while allowing the creative to vary. The airport ads included a booth reference. The spectacular, Forum Shops screens and truck used a Las Vegas-themed headline and imagery. The taxi tops kept the message short. Each execution was recognizable as part of the same campaign without requiring identical artwork on every screen.

For companies exhibiting at a Las Vegas conference, convention or trade show, that is a useful planning principle: consider where an audience may spend time outside the venue, then choose placements and creative suited to those settings. The appropriate mix will depend on the event location, campaign dates, audience, budget and available inventory. C1's selections illustrate one approach among many possible combinations.