The Maryland Department of Health used freestanding standees to bring overdose-awareness messaging into senior centers and other venues serving older adults. Blue Line Media handled the campaign's production, printing, placement and installation across participating Maryland locations, including activity centers, assisted living facilities and senior communities.

Campaign at a Glance

Advertiser

Maryland Department of Health

Audience

Older adults in Maryland communities

Format

Freestanding printed standees

Venues

Senior and activity centers, assisted living facilities, senior housing and related care settings

Reaching Seniors Through the Places That Serve Them

This campaign connected an older-adult audience with a network of local venues. The location mix included McFaul Activity Center in Bel Air, activity-center settings in Havre de Grace and Edgewood, and assisted living placements such as Hart Heritage Estate Assisted in Forest Hill. Other participating locations extended the campaign into Elkton and additional Maryland communities.

For organizations considering senior center advertising, the example shows how geography and venue type can work together in a media plan. Activity centers provide opportunities to place a message where older adults visit for programs and services; senior living settings bring it into residential environments. Selecting the venue mix is part of matching the advertising to the people an organization wants to reach.

Standee Placements Across Maryland

How the Standee Creative Worked in These Settings

The freestanding format gave each location an upright display without requiring a digital screen or a wall-mounted poster. The photos show the standees positioned near entrances and interior passageways, with the complete creative visible on a single printed panel.

Large photographs of older adults anchor the design. White and yellow lettering contrasts with the dark background, while Maryland Department of Health branding identifies the advertiser. The overdose-awareness message references Maryland's Good Samaritan Law and includes both a QR code and a printed website address, giving readers two ways to find further information.

See the Maryland Senior Center Campaign

This 24-second video shows the campaign's freestanding standees in senior activity centers and senior living settings, from the printed creative to the installed displays.

From Production to Installation

Blue Line Media handled production, printing, placement and installation for the Maryland campaign. Coordinating those steps brought the department's creative into the participating senior-serving venues, and placement photographs documented the installed displays.

Planning a campaign for older adults? Explore senior center and senior community advertising options for formats, location targeting and ways to bring your message into participating venues.