Jump to rates below.
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Movie Theater Advertising: Place-based advertising shown
inside cinemas, including on-screen pre-show advertising and other
participating in-theater placements.
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Formats: Options may include :15, :30, and :60 video
commercials, static on-screen ads, lobby displays, digital screens,
posters, and other theater advertising formats.
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Targeting: Campaigns may be selected by market, theater,
theater chain, screen, geography, or other available audience and
scheduling parameters.
What Is Movie Theater Advertising?
Movie theater advertising, also called
cinema advertising, is place-based advertising displayed
inside movie theaters. Advertising can appear on auditorium screens before
films as well as in theater lobbies and other participating areas.
Blue Line Media offers movie theater and cinema advertising for local,
regional, and national campaigns, with available formats and targeting
options varying by theater network and market.
On-Screen Movie Theater Advertising
On-screen movie theater advertising places video or static
creative on cinema screens during the pre-show period before the feature
presentation.
Common commercial lengths include :15 and
:30 spots, while :60 spots may also be available depending
on the theater network and campaign.
Movie Theater Video Advertising
Video cinema ads can include motion graphics, voiceovers, music, branding,
promotional messages, and calls to action. Creative requirements vary by
theater network and must meet the applicable technical specifications.
Static Cinema Advertising
Some programs allow advertisers to run a
static image on the movie screen instead of video.
Static creative can be used for branding, promotional messages,
event information, offers, or other advertising content.
Movie Theater Lobby Advertising
Depending on the theater and advertising network, campaigns may also include
lobby advertising such as posters, digital screens,
standees, concession-area media, ticketing displays, wall displays,
and other participating in-theater formats.
How Is Cinema Advertising Targeted?
Movie theater campaigns may be targeted by market, theater location,
theater chain, groups of theaters, individual screens, geographic area,
or other available buying parameters.
Some networks may also offer targeting based on showtimes, film ratings,
genres, or audience characteristics depending on the available program.
Can Advertisers Select Individual Theaters or Screens?
Depending on the theater network, campaigns may include all screens within
selected theaters or specific screens and theater locations. Availability
and minimum purchase requirements vary by network and market.
When Do Movie Theater Ads Run?
On-screen cinema advertising generally runs during the pre-show period
before the feature presentation. Lobby and other in-theater advertising
can be visible to moviegoers before or after screenings while they move
through participating theater areas.
What Creative Works Best for Cinema Advertising?
Cinema advertising creative should use clear branding, strong visuals,
focused messaging, and a simple call to action. Video creative can take
advantage of the theater's large screen and audio environment, while static
creative should remain simple and easy to understand.
Drive-In Movie Theater Advertising
Drive-in movie theater advertising may also be available
in select markets and venues. Formats and availability vary by drive-in
theater and advertising program.
How Much Does Movie Theater Advertising Cost?
Movie theater advertising rates vary by market, theater,
number of screens, commercial length, campaign duration, format,
targeting requirements, and inventory availability.
Rates also vary depending on whether the campaign uses :15, :30, or :60
on-screen spots and whether additional theater or lobby placements are
included. See the rates below for estimated pricing.
