Employment Development Dept Advertises at Convenience, Grocery and Liquor Stores

<< All Campaigns < Prev Next >

The Employment Development Department (EDD) of California, through its agency, is reaching its various target demographics with advertising at convenience, grocery and liquor stores. Its message: Take advantage of the Paid Family Leave program to take care of family.

And with geographic targeting, the EDD is able to place specific creative in its target neighborhoods. The creatives target African Americans, Latinos and Punjabis.

The almost-400 stores with the one sheet ads are located in various parts of the state. From Los Angeles all the way up to Sacramento. The stores are a mix of convenience, liquor and small grocery stores. In Latino areas, the grocery stores or markets are referred to in Spanish as tiendas.

The 30" wide by 46" high one sheet ads are visible as people enter the stores and markets. Most people notice them as they enter the venue.

See the creatives below.

Blue Line Media logo

Copyright 2024 Blue Line Media Inc

Blue Line Media is not the owner or exclusive provider of advertising formats presented on this website.

Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.

In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.

By using this website, you consent to the placement and storing of cookies on your computer by this website. These cookies are used to collect information about how you interact with our website and allow us to remember you. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media. To find out more about the cookies we use, see our Privacy Policy.

BACK TO TOP