WeAreWhatMatters Advertises on Digital Screens in Convenience Stores

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The WeAreWhatMatters campaign is advertising on digital screens at the point of purchase in convenience stores and markets to promote its campaign. The video spots reach customers as they check out of the store and have a great captive audience. The ads reach the target demographic because of the types and locations of stores that were chosen. The campaign was activated quickly because of the digital nature of the ads.

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