The WeAreWhatMatters campaign is advertising on digital screens at the point of purchase in convenience stores and markets to promote its campaign. The video spots reach customers as they check out of the store and have a great captive audience. The ads reach the target demographic because of the types and locations of stores that were chosen. The campaign was activated quickly because of the digital nature of the ads.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.