Boost Mobile, through its agency, has hired Blue Line Media for a hyperlocal advertising campaign, which involves the placement of bus stop ads and convenience store ads that are close to cell phone stores that offer the Boost Mobile service.
The creative directs the viewer to the closest cell phone store that offers Boost Mobile products and services.
The bright and colorful ads grab viewers' attention when they enter the convenience store or walk or drive by the stop shelter.
Blue Line Media provided the research and location selection for targeting the closest cell phone stores.
The ads are in various midwest cities including Chicago, St Louis, Milwaukee, Kansas City, Minneapolis and St Paul.
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