Billboard Advertising in Washington

Billboard advertising in Washington starts at $1,270 per 4-week period. Static poster billboards (medium format) average $1,585 per 4-week period ($1,270–$1,900). Static bulletin billboards (large format, 14'×48') average $4,603 per 4 weeks ($3,435–$5,770). Digital bulletin billboards (LED, large format) average $4,385 per 4 weeks ($3,335–$5,435). Wallscape mural billboards average $15,000 per 4 weeks ($10,000–$20,000). A $5,000 minimum spend applies, which may be spread across multiple boards and flight periods. Premium locations in major metro areas — such as Seattle and Bellevue — may be priced above these ranges depending on availability.

Billboard advertising in Washington has CPMs starting at $4 per 4-week period. Static poster billboards (medium billboards) average $5 CPM ($4–$6) per 4-week period. Static bulletin billboards (large billboards, 14'×48') average $11 CPM ($8–$13). Digital bulletin billboards average $7 CPM ($5–$8). Wallscape mural billboards average $21 CPM ($14–$28), reflecting prime large-format placement on high-visibility building faces in Washington’s urban markets, concentrated in downtown Seattle, SoDo, and Belltown. Digital poster billboards average $7 CPM ($6–$8). CPMs are calculated using the average 4-week impressions (age 18+) for each format across all 3,291 billboard faces in Washington.

A static bulletin in Washington delivers an average of 432,152 impressions (age 18+) over a 4-week campaign period. A digital bulletin delivers an average of 688,089 impressions over the same period. A Wallscape mural billboard delivers an average of 705,517 impressions per 4-week period. Commuters on major corridors like NE St. Johns Road, SR 502, and I-5 typically pass the same billboard multiple times per week. Across all 3,291 billboard faces in Washington, the market delivers approximately 1,158,077,548 total impressions per 4-week period.

Major billboard corridors in Washington include NE St. Johns Road (Vancouver) (10 faces), SR 502 (Battle Ground Highway) (8 faces), NE 117th Avenue (Vancouver) (7 faces), Fourth Plain Boulevard (Vancouver) (6 faces), NE 78th Street (Hazel Dell) (6 faces), I-5 (Interstate 5) (5 faces), SR 22 (Toppenish) (4 faces), Broad Street (Seattle) (3 faces), 1st Avenue (Seattle) (3 faces), and Denny Way (Seattle) (3 faces). NE St. Johns Road runs north from Fourth Plain Boulevard in central Vancouver past SR 500 toward Hazel Dell and NE 78th Street, reaching north Vancouver commuters and Clark County residents in Southwest Washington. SR 502 runs east from I-5 at NE 219th Street through Dollar Corner to downtown Battle Ground, reaching commuters between north Clark County and the Vancouver-Portland metro. NE 117th Avenue, part of SR 503, runs north from Fourth Plain Boulevard through Orchards toward Brush Prairie and Battle Ground, reaching east Vancouver residents along a growing suburban corridor. Fourth Plain Boulevard runs east from downtown Vancouver near I-5 through the Fourth Plain corridor to Orchards and east Clark County, reaching central Vancouver commuters and shoppers. NE 78th Street runs east from I-5 in Hazel Dell past St. Johns Road toward Orchards, reaching Hazel Dell and north Vancouver residents on one of Clark County’s main east-west arterials.

The Washington billboard market contains 3,291 billboard faces tracked by Blue Line Media across 30+ counties statewide. Of these, 86 are digital (LED) and 3,205 are static (printed/mesh), spanning Wallscape mural, bulletin, and poster formats. Coverage is heaviest in King County, home to Seattle and Bellevue, and Pierce County, home to Tacoma.

Washington billboard inventory includes Wallscape mural billboards (large-format graphics on building and parking structure exteriors), static bulletins (large format, 14'×48'), digital bulletins (LED, large format), static posters (medium format), and digital posters. Of the 3,291 faces in Washington, 86 are digital (LED) and 3,205 are static (printed/mesh). 72% of inventory is in urban and urban business locations, 16% suburban, and 12% rural, offering flexible targeting across Washington’s audience densities.

Billboard demand in Washington peaks from June through September, when dry summer weather brings heavy tourist and road-trip traffic to Seattle, the San Juan Islands, Mount Rainier, and the Cascade passes. Seafair in Seattle runs from late July into early August, and Spokane’s Hoopfest draws large crowds downtown each June. Spring adds the Skagit Valley Tulip Festival in April and Spokane’s Lilac Bloomsday Run in May. Fall brings a second peak, with the Washington State Fair in Puyallup in September, Seahawks and Huskies football weekends, and harvest season across the Yakima Valley and Wenatchee. The November–December holiday retail season keeps demand high around major shopping destinations in the Seattle, Tacoma, Spokane, and Vancouver metros. January and February are the main off-peak window — availability is wider and rates are more negotiable. Book 6–8 weeks in advance for peak periods, and earlier for downtown Seattle Wallscape locations and summer positions near Seafair and the Washington State Fair.

Getting started with billboard advertising in Washington is straightforward:

1. Get a quote — Tell Blue Line Media your target area, budget, and campaign dates.
2. Choose your billboard — Blue Line Media recommends available billboard locations matching your audience and flight.
3. Provide creative or use our free design service.
4. Go live — Boards are posted and your campaign runs for your contracted flight period.

Billboard sizes in Washington follow industry-standard dimensions. Static bulletin billboards (large format) measure 14 feet high by 48 feet wide (14'×48'). Static poster billboards (medium format) measure 10.5 feet high by 22.75 feet wide (10.5'×22.75'). Digital bulletin billboards and digital poster billboards share the same dimensions as their static counterparts. Wallscape mural billboards are printed or mesh graphics mounted to building and parking structure exteriors; sizes vary by building face, ranging from a few hundred to several thousand square feet.

As soon as possible, because advertising is sold on a first come, first served basis. Availability changes daily as campaigns book and end.

Creative Due Dates:

• Static (Print): 2–3 weeks prior to ad start date. May be reduced in certain cases.
• Digital: 3 business days prior to ad start date.

Yes. Blue Line Media can filter billboard inventory across Washington by region and market. Washington divides into four primary advertising regions: Puget Sound (Seattle, Bellevue, Tacoma, Everett, and the King, Pierce, Snohomish, and Kitsap County suburbs), Southwest Washington (Vancouver and Clark County in the Portland metro, plus Olympia and Longview), Central Washington (Yakima, Wenatchee, Ellensburg, and the Tri-Cities of Kennewick, Pasco, and Richland), and Eastern Washington (Spokane, Spokane Valley, Pullman, and Walla Walla). Key markets include Seattle, Spokane, Tacoma, Vancouver, Bellevue, and Everett. Inventory can also be filtered by city, corridor, or zip code to match your target audience.

Among the most-viewed billboard corridors in Washington are NE St. Johns Road, the north Vancouver arterial toward Hazel Dell (10 faces), SR 502, linking I-5 with downtown Battle Ground (8 faces), NE 117th Avenue, running north through Vancouver’s Orchards neighborhood (7 faces), Fourth Plain Boulevard, crossing central Vancouver east from I-5 (6 faces), and NE 78th Street, the east-west arterial through Hazel Dell (6 faces). Blue Line Media can recommend specific billboard positions — including Wallscape mural locations — on these and other corridors based on current availability.